Press release

Auto Trader reveals the most popular cars of 2017

London, 29th December– The BMW 3 Series retains its title as the most searched for car in the UK, according to Auto Trader – the UK’s largest online marketplace for new and used cars.

The 3 Series has held this title for seven consecutive years, and was searched for over 40 million times on Auto Trader in 2017, closely followed by the hugely popular Volkswagen Golf, which has sat in second position for nine years running.

The annual top ten listing indicates the nation’s enduring interest in premium models, with BMW and Mercedes-Benz featuring five times in the list.

Auto Trader’s top ten most searched for cars in 2017

RANK MAKE MODEL
1 BMW 3 SERIES
2 VOLKSWAGEN GOLF
3 MERCEDES-BENZ C CLASS
4 FORD FOCUS
5 BMW 1 SERIES
6 BMW 5 SERIES
7 FORD FIESTA
8 AUDI A3
9 MERCEDES-BENZ E CLASS
10 VAUXHALL ASTRA

In a year dominated by the demonisation of diesel, the results have been broken down using Auto Trader’s Fuel Type filter to reveal the most searched for diesel, petrol, hybrid and electric cars in 2017. The BMW 3 Series was the most searched for diesel car, followed by the Volkswagen Golf and BMW 5 Series respectively. The Volkswagen Golf tops the list of the most searched for petrol cars, in a list which is dominated by family car favourites, including the Ford Focus, Ford Fiesta, Honda Civic and Vauxhall Corsa.

Auto Trader’s top ten most searched for cars in 2017, broken down by fuel type

RANK DIESELMAKE AND MODEL PETROLMAKE AND MODEL HYBRIDMAKE AND MODEL ELECTRICMAKE AND MODEL
1 BMW 3 SERIES VOLKSWAGEN GOLF TOYOTA AURIS NISSAN LEAF
2 VOLKSWAGEN GOLF BMW 3 SERIES TOYOTA PRIUS BMW i3
3 BMW 5 SERIES FORD FOCUS MERCEDES-BENZ E CLASS MERCEDES-BENZ B CLASS
4 MERCEDES-BENZ C CLASS FORD FIESTA MITSUBISHI OUTLANDER RENAULT ZOE
5 MERCEDES-BENZ E CLASS AUDI A3 MERCEDES-BENZ C CLASS VOLKSWAGEN GOLF
6 AUDI A3 BMW 1 SERIES TOYOTA YARIS HYUNDAI IONIQ
7 BMW 1 SERIES MERCEDES-BENZ C CLASS LEXUS CT 200H KIA SOUL
8 FORD FOCUS VAUXHALL ASTRA BMW 3 SERIES MITSUBISHI OUTLANDER
9 AUDI A4 HONDA CIVIC TOYOTA RAV4 TESLA MODEL S
10 VOLKSWAGEN PASSAT VAUXHALL CORSA VOLKSWAGEN GOLF VAUXHALL AMPERA

Ivan Aistrop, Road Test Editor at Auto Trader, said: “These results show that British car buyers are very keen on spoiling themselves, with premium manufacturers featuring very heavily in our list of most searched-for cars.

“In fact, if you look at the list of most searched-for diesel cars, you’ll see it contains more premium products than for any other fuel type, suggesting that diesel cars are still desirable for buyers despite recent negative press coverage. At the same time, one look at the list of the most searched-for electric cars shows you that the market now offers some really capable and desirable choices, putting us in a great place to take the step towards an all-electric future.

The most searched for electric car in 2017 was the Nissan Leaf, followed by the BMW 13 in second place and the Mercedes-Benz B Class in third place. Toyota takes the top two spots in the most searched for hybrid lists, with the Toyota Auris and Prius coming first and second respectively.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Ben Darby, Senior PR Manager, ben.darby@autotrader.co.uk 07703 767 099

Andrew Nankervis, Senior PR Manager, Andrew.nankervis@autotrader.co.uk

Auto Trader Press Office, press@autotrader.co.uk, 02037477038

Popularity of alternatively fuelled vehicles reached a record high in August, accounting for 5% of all fuel related searches. It's the first AFV movement since July 2017. Take a look at the full results, including August's price movements here: https://t.co/GgIYV6h63m https://t.co/xX9mcOrn7z
Don't forget to tune in to today's webinar on data, starting at midday Find out how to make the most of yours - sell more cars, more quickly and for more profit. Sign up here: https://t.co/k4dKMvldzV https://t.co/JtG06pEptr
Chris Penny and Marc Thornborough are taking part in this year's Bangers4BEN, hoping to raise £100,000. If you'd like to donate to this amazing cause, then please visit: https://t.co/IqvEEW0WSa https://t.co/Wm1F6PJnEs
Want to hear how data can help you sell more cars, more quickly? Or hear the latest data best practice from the industry's best performing retailers? Then be sure to tune in for our 'behind the scenes' webinar at 12pm this Thursday: https://t.co/k4dKMvldzV https://t.co/TPL50tnkTf
Amazing achievement! Those genuine reviews only come from offering the very best customer experience so a huge congratulations to everyone at @smallbone_cars 🏆 https://t.co/eZBkIvnUuW
On the 25th Sept. we're launching the next edition of the Market Report, our biannual review of the industry. This time we're focusing on the future of ownership & the implications of the growing spectrum of access models. Check out previous editions here: https://t.co/6yFoc2JDtY https://t.co/vtvKcHiuLy
Our insight director, Nick King is at the @ON24 #WebinarWorld today sharing the AT story: how we've developed our webinar platform to engage & share best practice with more of our customers than ever before. Catch-up with all of our recent webinars here: https://t.co/cDQ9xRu2Uo https://t.co/0z4w6SMUeA
We're at the iconic @NewburyRacing today for our free AT Masterclass. We'll be sharing the latest market insight, as well as best practice guidance based on the strategies of the very best performing retailers. Look out for when we're next in your area: https://t.co/zraCdB1UUj https://t.co/DZ02Yq2CSc
According to the latest results from the Finance & Leasing Association used car finance grew 6% by volume &13% by value in July. Make sure you're making the most of more consumers looking to buy their next car monthly: https://t.co/QanUNJRB6v https://t.co/60vzlN5FU0
The results are in: a record August for new car registrations. According to the @SMMT, last month was up a huge 23.1%. What's more AFVs surged a record 88.7%. Does this reflect what you've seen on your forecourt? Find the full results here: https://t.co/AcAi5Hiiml https://t.co/678gJ15T8E

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience