The expert judges for Auto Trader’s Click Awards are drawn from brands at the cutting edge of digital retailing.
Digital technologies play an ever increasing role in the way people shop, and it’s the progressive retailers that adapt to take advantage of this new consumer behaviour that win in the marketplace.
The ninth Click Awards recognise and celebrate those automotive retailers whose digital marketing initiatives are truly innovative and creative. The expert judges chosen to identify and celebrate the winners from 12 categories come from blue chip digital brands that work across a breadth of retail sectors.
They include Rightmove’s Sarah Brown, who is responsible for the brand’s consumer facing marketing activity. Rightmove provides its customers the largest audience of UK home movers by enabling them to advertise all of their properties across both mobile and desktop sites.
Dan Daly, Amazon Senior Marketing Manager, works for an organisation famed for being the world’s most customer-centric company. He’s an award-winning, CIM-certified senior marketing professional with over 15 years’ experience in digital and brand marketing.
James Hayr, AOL Head of Branded Content, is a multi-award winning content strategist and specialises in understanding the impact technology has had on digital content strategy.
LinkedIn’s James Mooney has over 15 years’ extensive experience with automotive advertisers and previously spent time immersed in all aspects of the mobile marketing industry.
Also sitting on the panel is David Arkwright, founding member of MEAT, a leading global brand consultancy which works with some of the biggest and most aspiring brands including BP, Castrol, Coca-Cola and Kellogg’s.
The final judging panel member is iProspect’s senior executive, Ben Sutherland. He brings over 15 years’ experience of understanding the consumer journey and how to unlock more meaningful relationships between brands and their consumers.
This multi-sector line-up reflects the continuing changes in consumer behaviour in car buying, which mirror how consumers shop for white goods or research their next house purchase.
Nick King, Auto Trader Director of Insight said: “The latest research reveals how car buyers spend nearly 11 hours researching their next car purchase online and the majority visit the dealership for the first time to either buy the car or conduct a test drive. That makes the virtual forecourt and how retailers and manufacturers engage with online users of critical importance. These awards recognize those car companies, franchised groups, supermarkets and independent retailers who have come up with creative and innovative ways to achieve this. We are looking to celebrate those retailers who put digital at the heart of their business.”
Sarah Brown, Rightmove Consumer Marketing Manager added: “Developing and delivering successful, consumer-facing, marketing initiatives means you really need to understand your key audiences better than you know yourself. I’m really looking forward to seeing which marketing initiatives have really engaged with their audiences, are innovative and have an integrated approach by embracing all aspects of digital marketing that really drives business.”
There are 12 Click Awards, including two dedicated to Independent dealerships, with manufacturers and retailers able to self-nominate for six awards. The two new awards are only open to Independent retailers and recognise those who have demonstrated true innovation or creativity in their digital marketing initiatives. The two awards are: ‘Best Integrated Marketing Approach’, and ‘Best Digital Initiative’.
The Click Awards are now in their ninth year and the awards ceremony is the must-attend event in the digital retailing calendar. It takes place on Thursday 23rd June 2016 at the fabulous Grade II listed Banking Hall, in the heart of the City of London.
Nominations are open, and entrants have until May 6th 2016 to enter. For a full list of the awards, how to enter and further information visit the Click Awards website: www.autotraderclickawards.co.uk
About Auto Trader:
Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.
Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.
Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.
Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:
- BUY – buy the right vehicles, at the right price
- MARKET – market their brands and businesses effectively in the digital world
- SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
- MANAGE – optimise their stock turn and vehicle margin.
For all trade media enquiries, please contact:
Kieren Puffett – PR Director, JJ Marketing
Mobile: 07802 483971, Telephone: 01865 343100