Press release

Click Awards panel reflects the new face of consumer retailing

The expert judges for Auto Trader’s Click Awards are drawn from brands at the cutting edge of digital retailing.

Digital technologies play an ever increasing role in the way people shop, and it’s the progressive retailers that adapt to take advantage of this new consumer behaviour that win in the marketplace.

The ninth Click Awards recognise and celebrate those automotive retailers whose digital marketing initiatives are truly innovative and creative. The expert judges chosen to identify and celebrate the winners from 12 categories come from blue chip digital brands that work across a breadth of retail sectors.

They include Rightmove’s Sarah Brown, who is responsible for the brand’s consumer facing marketing activity. Rightmove provides its customers the largest audience of UK home movers by enabling them to advertise all of their properties across both mobile and desktop sites.

Dan Daly, Amazon Senior Marketing Manager, works for an organisation famed for being the world’s most customer-centric company. He’s an award-winning, CIM-certified senior marketing professional with over 15 years’ experience in digital and brand marketing.

James Hayr, AOL Head of Branded Content, is a multi-award winning content strategist and specialises in understanding the impact technology has had on digital content strategy.

LinkedIn’s James Mooney has over 15 years’ extensive experience with automotive advertisers and previously spent time immersed in all aspects of the mobile marketing industry.

Also sitting on the panel is David Arkwright, founding member of MEAT, a leading global brand consultancy which works with some of the biggest and most aspiring brands including BP, Castrol, Coca-Cola and Kellogg’s.

The final judging panel member is iProspect’s senior executive, Ben Sutherland. He brings over 15 years’ experience of understanding the consumer journey and how to unlock more meaningful relationships between brands and their consumers.

This multi-sector line-up reflects the continuing changes in consumer behaviour in car buying, which mirror how consumers shop for white goods or research their next house purchase.

Nick King, Auto Trader Director of Insight said: “The latest research reveals how car buyers spend nearly 11 hours researching their next car purchase online and the majority visit the dealership for the first time to either buy the car or conduct a test drive. That makes the virtual forecourt and how retailers and manufacturers engage with online users of critical importance. These awards recognize those car companies, franchised groups, supermarkets and independent retailers who have come up with creative and innovative ways to achieve this. We are looking to celebrate those retailers who put digital at the heart of their business.”

Sarah Brown, Rightmove Consumer Marketing Manager added: “Developing and delivering successful, consumer-facing, marketing initiatives means you really need to understand your key audiences better than you know yourself. I’m really looking forward to seeing which marketing initiatives have really engaged with their audiences, are innovative and have an integrated approach by embracing all aspects of digital marketing that really drives business.”

There are 12 Click Awards, including two dedicated to Independent dealerships, with manufacturers and retailers able to self-nominate for six awards. The two new awards are only open to Independent retailers and recognise those who have demonstrated true innovation or creativity in their digital marketing initiatives. The two awards are: ‘Best Integrated Marketing Approach’, and ‘Best Digital Initiative’.

The Click Awards are now in their ninth year and the awards ceremony is the must-attend event in the digital retailing calendar. It takes place on Thursday 23rd June 2016 at the fabulous Grade II listed Banking Hall, in the heart of the City of London.

Nominations are open, and entrants have until May 6th 2016 to enter. For a full list of the awards, how to enter and further information visit the Click Awards website: www.autotraderclickawards.co.uk

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact:

Kieren Puffett – PR Director, JJ Marketing

Email: kieren.puffett@jjmarketing.co.uk

Mobile: 07802 483971, Telephone: 01865 343100

Our latest Retailer Performance Masterclass on distance selling is now live. Take the module now to become an expert on all things distance selling > https://t.co/Wm6Ve34Tf1 https://t.co/TVqYfZdDJy
Register now for next week’s webinar where we’ll be revealing how to keep buyers locked into your adverts for longer along with an update on the wholesale market from @dealerauction1. Register now at https://t.co/fRY30yjrUU https://t.co/H1VUtOHteP
Our latest pricing data, based on the 510,000 vehicles currently available on our marketplace, shows that used car prices continue to record strong levels of growth – up 7.7% YoY – despite the current lockdown measures in place. https://t.co/SVtIcJmKq5
In our latest blog, we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible. Click below to find out more 👇https://t.co/ssr5eAs64R
Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far up 39% versus the same time last year. Find out more in our latest blog 👇 https://t.co/dxDDCqPR7l
Our Data & Insight Director @therickw shares our latest audience insights, including how many visitors, ad views and leads we have seen since the start of 2021. https://t.co/4CJ0pNun49
It's the final day of @AMchatter #AMLVirtual. Be sure to check out the virtual and listen in to their expert speakers 👇 https://t.co/Jr38eTuWKq
Closing off today's webinar, @stuart_trader announces the launch of our next (and very topical) #RPMAccredited module on Distance Selling. Find out more and become accredited now > https://t.co/Wm6Ve34Tf1 https://t.co/UUpT9NlIaR
Nona Bowkis from @Lawgistics_UK is now on to answer your questions. She kicks off by confirming that everything paid by the consumer, including a warranty, has to be refunded in the event of a return within the 14 day cooling off period. https://t.co/mEtXKnB1Cw
Last week we asked retailers if they were operating click & collect or home delivery with 94% indicating they have and this week we can see that 79% have seen success. https://t.co/HqLuUGEYCi

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience