Press release

SMMT new car registrations | March 2020

Ian Plummer comments on the latest new car registrations from the Society of Motor Manufacturers and Retailers (SMMT)

Ian Plummer, Commercial Director, Auto Trader:

“Clearly the current global pandemic is hitting everyone hard, especially the automotive industry, as retailers have been forced to temporarily close their doors. Therefore sales, which had started strongly prior to the lockdown, have been largely halted in a month which normally sees the greatest number of transactions in the year. However, our market observations do offer a more reassuring picture for the future, as people are still actively looking for their next car.

 "On our marketplace we’re still seeing over 1 million visits every day. This coupled with our latest consumer research which shows that of those surveyed, 58% said they’re still in the market for a new or used car, albeit they are currently delaying their purchase, and 14% would still want to buy now. What’s more, last week we saw the average number of saved vehicle searches by consumers increase +8% year-on-year. And so whilst they may not be able to visit a physical forecourt, consumers are clearly visiting digital showrooms in anticipation for when they can. It’s for that reason we’re confident that when the current restrictions have been lifted the market will bounce back relatively quickly, similar to what’s currently being observed in China.

 “To ensure they’re in the very best possible position when life returns to ‘normality’, it’s more important than ever retailers are highly visible online and capturing this consumer demand.”

If you missed this week’s webinar featuring our interview with John O'Hanlon then don’t panic! You can now watch the whole webinar on demand > https://t.co/JOzyGd9SYs https://t.co/wpY71cGxtN
We're excited to be sponsoring Weekends on @davechannel, reaching 25.2 million adults over the next 12 months, to help encourage even more potential buyers to #cardealers adverts on Auto Trader! https://t.co/BWUS0yCHUF
Not only did the @Tesla Model 3 take the New Car of the Year award at this year’s Auto Trader New Car Awards, but it also took the Best Electric Car award! Find out what owners said now at https://t.co/blltmT0Wbi #Tesla #model3 #newcar #awards #Automotive https://t.co/lSXeHSddzH
This week the @SMMT revealed new car registrations were up 11.3% compared to July last year! Looking closer at the data we can see this was primarily driven by a surge in alternative fuel vehicle registrations which now account for 25.5% of market share. #atinsightoftheday https://t.co/GbElJLHanV
Tune into @AutoRetail Live at 2pm today to hear the latest advice, tips, insight & discussion from the expert panel - @ASE_Global's chairman @mikejonesase, Luscombe Motor's @RobinLuscombe & Auto Trader's head of new car, Sue Fish. Register for free here: https://t.co/0FJeYOFhfj https://t.co/GKnoJKJQiz
Data from the @SMMT shows an 11.3% year-on-year growth in new car registrations in July. Registrations for year currently stand at 828,389, down 41.9% year on year. Find out more about selling brand new cars and vans on Auto Trader https://t.co/9pnuyRUMQI #atinsightoftheday https://t.co/0XltI7iOqO
Thanks to @ClarkRjoclark & @johnfohanlon1 for a fascinating interview. Great to hear such optimism for our industry!
Pre-#COVID19 - John believes their web presence wasn’t geared to help facilitate remote sales but, as a result of the pandemic, they have focussed on enabling more of the car buying journey to take place online - something they will continue to do into the future
John expects a slight softening in the next 2-3 weeks but this will be due to holiday season so no reason to panic – key is to focus on the quarters performance which has been incredibly strong for @WaylandsVolvo
We've been looking forward to this! @ClarkRjoclark has just started our interview with @johnfohanlon1 - sure to be some great insights here https://t.co/3IfhnCO5D4

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