Press release

SMMT new car registrations | March 2020

Ian Plummer comments on the latest new car registrations from the Society of Motor Manufacturers and Retailers (SMMT)

Ian Plummer, Commercial Director, Auto Trader:

“Clearly the current global pandemic is hitting everyone hard, especially the automotive industry, as retailers have been forced to temporarily close their doors. Therefore sales, which had started strongly prior to the lockdown, have been largely halted in a month which normally sees the greatest number of transactions in the year. However, our market observations do offer a more reassuring picture for the future, as people are still actively looking for their next car.

 "On our marketplace we’re still seeing over 1 million visits every day. This coupled with our latest consumer research which shows that of those surveyed, 58% said they’re still in the market for a new or used car, albeit they are currently delaying their purchase, and 14% would still want to buy now. What’s more, last week we saw the average number of saved vehicle searches by consumers increase +8% year-on-year. And so whilst they may not be able to visit a physical forecourt, consumers are clearly visiting digital showrooms in anticipation for when they can. It’s for that reason we’re confident that when the current restrictions have been lifted the market will bounce back relatively quickly, similar to what’s currently being observed in China.

 “To ensure they’re in the very best possible position when life returns to ‘normality’, it’s more important than ever retailers are highly visible online and capturing this consumer demand.”

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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