Press release

SMMT new car registrations | March 2020

Ian Plummer comments on the latest new car registrations from the Society of Motor Manufacturers and Retailers (SMMT)

Ian Plummer, Commercial Director, Auto Trader:

“Clearly the current global pandemic is hitting everyone hard, especially the automotive industry, as retailers have been forced to temporarily close their doors. Therefore sales, which had started strongly prior to the lockdown, have been largely halted in a month which normally sees the greatest number of transactions in the year. However, our market observations do offer a more reassuring picture for the future, as people are still actively looking for their next car.

 "On our marketplace we’re still seeing over 1 million visits every day. This coupled with our latest consumer research which shows that of those surveyed, 58% said they’re still in the market for a new or used car, albeit they are currently delaying their purchase, and 14% would still want to buy now. What’s more, last week we saw the average number of saved vehicle searches by consumers increase +8% year-on-year. And so whilst they may not be able to visit a physical forecourt, consumers are clearly visiting digital showrooms in anticipation for when they can. It’s for that reason we’re confident that when the current restrictions have been lifted the market will bounce back relatively quickly, similar to what’s currently being observed in China.

 “To ensure they’re in the very best possible position when life returns to ‘normality’, it’s more important than ever retailers are highly visible online and capturing this consumer demand.”

As #cardealers re-opened their showrooms on Monday we saw the highest day for new car leads since we launched the new car platform. To find out more about #advertising your #newcars with us, email brandnew@autotrader.co.uk https://t.co/ke5xKYmGME
That's it for this week's webinar. Thanks to our guest @mikejonesase for joining us once again and be sure to register for next week's webinar at https://t.co/NiN0Kwzkit https://t.co/9pwRYEnOJa
Question for @MarcThornboroug - How can I manage sales in the current scenario?
Now over to Q&A - first question around what happens if I include admin prices in the full advertised price?
Update on the self-employed scheme – applications for a second grant to open in August. Allows you to claim 70% of average monthly trading profits, capped at £6,570
Great summary from @ASE_Global on what government support is currently available https://t.co/dg4Ge6nVi7
Delighted to welcome @mikejonesase from @ASE_Global back to provide the latest update on the #furlough scheme and #selfemployed income support scheme
When it comes to where to source your stock - @MarcThornboroug highlights that @dealerauction1 is offering a free 3-month subscription for new customers (even if you've had a free trial before). Request a call back and one of our account managers will get in touch to help you!
We've once again dusted off @MarcThornboroug to talk about restocking your forecourt to ensure you are #RetailReady
Great advice from @stuart_trader - be sure to reorganise your back end to cope with the surge in leads. A missed call could be a missed sale!

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Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

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