Press release

SMMT new car registrations | March 2020

Ian Plummer comments on the latest new car registrations from the Society of Motor Manufacturers and Retailers (SMMT)

Ian Plummer, Commercial Director, Auto Trader:

“Clearly the current global pandemic is hitting everyone hard, especially the automotive industry, as retailers have been forced to temporarily close their doors. Therefore sales, which had started strongly prior to the lockdown, have been largely halted in a month which normally sees the greatest number of transactions in the year. However, our market observations do offer a more reassuring picture for the future, as people are still actively looking for their next car.

 "On our marketplace we’re still seeing over 1 million visits every day. This coupled with our latest consumer research which shows that of those surveyed, 58% said they’re still in the market for a new or used car, albeit they are currently delaying their purchase, and 14% would still want to buy now. What’s more, last week we saw the average number of saved vehicle searches by consumers increase +8% year-on-year. And so whilst they may not be able to visit a physical forecourt, consumers are clearly visiting digital showrooms in anticipation for when they can. It’s for that reason we’re confident that when the current restrictions have been lifted the market will bounce back relatively quickly, similar to what’s currently being observed in China.

 “To ensure they’re in the very best possible position when life returns to ‘normality’, it’s more important than ever retailers are highly visible online and capturing this consumer demand.”

Do you want to find out how to be an award winning retailer? @chrispenny222 will be revealing the lessons from this year's award winner's at the Auto Trader Retailer Awards - helping you become one of the very best in the business. Register now > https://t.co/SHcVp3uAq5 https://t.co/MWLUHsmrkM
We're proud to be partnering with Black Leaders for today's #virtualevent ‘Black Inclusion: Past, Present & Future’. To find out more and register, please visit: https://t.co/oCaoDopE90 #blackleaders https://t.co/JMedMCOWfl
The latest guidance from the @WelshGovernment makes it clear that #cardealers in #Wales can still offer home delivery during the #firebreak which will come into force this Friday at 6pm. https://t.co/8SHkEWgbMn
To help retailers capitalise on #ElectricVehicle demand, the @RMI_NFDA has reopened The Electric Vehicle Approved (EVA) accreditation scheme. You can find out more about the scheme and how to get accredited at https://t.co/9X7IjGLKHn https://t.co/amkIb269ys
Guaranteed Part-Exchange will deliver qualified buyers who come with a guaranteed price for their part-exchange, ready to do the deal. Best of all, there’s limited risk for the retailer, because the part-ex is underwritten by our partner, @ManheimUK > https://t.co/K06JkfTfqU https://t.co/LjCVuRlzF6
The latest government announcement of new nationwide restrictions have not impacted the purchasing intent of most car buyers on our site indicating that demand is still healthy. #atinsightoftheday https://t.co/vCU2VyShCl
After a period of peak market performance, the pace of the recovery has exceeded the expectations of most retailers. Which is why now is a great time to reset and take aim at your year-end goals. And we’ve made it easy > https://t.co/UTtLVMXwDi #finishstrong https://t.co/8wsOhHDbE2
In his latest update, Auto Trader CEO, Nathan Coe, shares the latest on consumer demand, how we will continue to support buyers during #COVID19, what new tools and services we are set to launch, and how we’re helping retailers finish the year strong https://t.co/VarP7b4r2Y
We recently reported the 23rd consecutive week of used car price rises with prices up 8.5% between October 5 and 11. Find out more in this article from @AMchatter @AM_editorTimR @Sharpe_Tom #usedcar #prices https://t.co/A7EYkzCpla
Are you looking to finish this year on a high? Then you need to check out our latest on demand webinar where @MarcThornboroug shares our 5 steps to finish the year strong. Take some time out to watch the clip now > https://t.co/YTLi84bjlB https://t.co/QFzziyn2G5

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