Who we are

Our business model

Auto Trader is the UK’s largest digital automotive marketplace.

Our trusted brand has been established for over 40 years, and in that time, we have built a network of highly engaged consumers searching over 450,000 cars from a diverse retailer base. These cars are largely supplied by retailers, as well as a small proportion from other consumers, and are then advertised on our marketplace, the most effective automotive sales platform. This creates a network effect model – a self-perpetuating cycle with each element further fuelling the next.

Business model diagram

The latest edition of @CarDealerMag features a great piece on our latest 'Making Diversity& Inclusion a Business Reality' report & event in partnership with @ennisandco. If you're yet to download your free copy, just visit https://t.co/ZPShVc8jDL https://t.co/Kw1qHZMqJB
Massive congrats @tompassant Only a select number of retailers who are truly excelling at customer service received a #ATHighlyRated award. A great achievement 👍 https://t.co/rr6h1fV4Q0
Was brilliant seeing you again guys, and thrilled for your success, it's hugely deserved! Enjoy celebrating with the rest of the team today 😉 https://t.co/x0cnooCqDY
Congratulations guys! https://t.co/EE6mCzKH55
Final drum roll!! And the winner is @Chorley_Group Massive well done, a brilliant achievement and hugely deserved #ATAwards https://t.co/lft4EUmfOR
Now for the final winner of the evening, Retailer of the Year Award over 100 stock! Our finalists are @cartime_uk Motorpoint and @Chorley_Group #ATAwards https://t.co/9C8TjtwGX4
Another drum roll please!! And the winner is…@AngusMacKinnonl Congratulations guys delighted for you #ATAwards https://t.co/QJURwZiu4W
Now for Retailer of the Year Award 50-100 stock. Our finalists are @AngusMacKinnonl, @RobinLuscombe and Haynes Ford #ATAwards https://t.co/BajxEiQmSQ
Drum roll please!! And the winner is @smallbone_cars 🥂Well done!! #ATAwards https://t.co/jmm0mfBB3e

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience