Who we are

Our business model

Auto Trader is the UK’s largest digital automotive marketplace.

Our trusted brand has been built over 40 years, as we have built a network of highly engaged consumers shopping for cars. These cars are largely supplied by retailers, as well as a small proportion from other consumers, and are then advertised on our marketplace – the most effective automotive sales platform. We collect large amounts of data and continually invest in our platform, marketing, insight and customer relationships.

We generate value by investing in the largest and most trusted automotive marketplace. This generates greater consumer engagement, a larger choice of stock and therefore revenue.

Business model diagram

That's it for another #ATAwards. Thank you to everyone that joined us, a big thank you to all that entered & a HUGE congratulations to all of our exceptional winners & finalists...you're the best-of-the-best! Take a look at the full list of winners here: https://t.co/0lzce9KP1D https://t.co/yiLf2E2ipA
Was great to see you guys again; thanks for making it so much fun 💃🕺 https://t.co/LYTS7cdE4V
The celebrations are only just getting started! #ATAwards https://t.co/DOyJNoirO0
Hi Lucy, sorry you couldn't be here to join the celebrations, but just to add the judges were HUGELY impressed by all you've achieved at @dicklovett in such a short time. Massive congratulations...we'll raise a 🍾 in your honour! https://t.co/kD3uPD7S7W
And now it's party time 🍾🍾🍻 #ATAwards https://t.co/87bqnsJrBb
Was a real pleasure Jason, you were awesome! https://t.co/yTTs7JQvhc
A huge huge congratulations guys! Hope you have a great night celebrating your much deserved win https://t.co/KKr5ma4HsQ
Massive congratulations guys, so so well deserved! Let's celebrate 🍾🍾 https://t.co/ImBVJbC6eV
To find the Retailer of the Year 2018, we relied on mystery shopping, consumer research, dealer review metrics & analysed millions of data points across our marketplace. The hugely deserving winner (200+ cars) is of course the brilliant @CarShopGB #ATAwards @AutoTrader_UK https://t.co/2S3MGOZUfS

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience