The network effect
Our leading digital automotive marketplace benefits from a network effect model whereby the largest volume of in-market car buyers generates the most effective response for our customers, who in turn provide consumers with the most extensive choice of trusted stock. We use the large volume of data we collect to enhance the car buying experience and create efficiencies for our customers.
Creating an online sales platform on top of our strong network effect model
With changes in consumer habits brought about by COVID-19, we are building components that allow more of the car buying journey to be completed online. The Auto Trader platform provides both car buyers and retailers with the tools required to convert buying interest into sales.