Auto Trader is the UK’s largest digital automotive marketplace.
Our trusted brand has been built over 40 years, as we have built a network of highly engaged consumers shopping for cars. These cars are largely supplied by retailers, as well as a small proportion from other consumers, and are then advertised on our marketplace – the most effective automotive sales platform. We collect large amounts of data and continually invest in our platform, marketing, insight and customer relationships.
We generate value by investing in the largest and most trusted automotive marketplace. This generates greater consumer engagement, a larger choice of stock and therefore revenue.