Who we are

Our business model

Auto Trader is the UK’s largest digital automotive marketplace.

Our trusted brand has been built over 40 years, as we have built a network of highly engaged consumers shopping for cars. These cars are largely supplied by retailers, as well as a small proportion from other consumers, and are then advertised on our marketplace – the most effective automotive sales platform. We collect large amounts of data and continually invest in our platform, marketing, insight and customer relationships.

We generate value by investing in the largest and most trusted automotive marketplace. This generates greater consumer engagement, a larger choice of stock and therefore revenue.

Business model diagram

Very insightful view from Andy Barratt on the future of EVs: "There isn't an economic proposition without government support that makes electrification that viable today" @AutoRetail #ARNForum https://t.co/IW110ZcnJk
A fascinating key note from @forduk 's Chairman & MD, Andy Barratt at this morning's #ARNForum. "Consumers don't really care about the latest specs... what they care about is their monthly outgoing" https://t.co/ULrhUSydGh
A superb line up at today's @AutoRetail #ARNForum. Looking forward to hearing unique insight on how #Brexit will affect our industry. https://t.co/OJiAYU3FiY
We believe under representation of women in automotive is one of the most important issues in our industry. That’s why we’re thrilled to be partnering with the @auto30club to help support their efforts in driving greater #diversityinauto Find out more https://t.co/o1Hx9EvIlz https://t.co/FxlikZhITZ
This morning's @SMMT used car figures revealed a relatively solid market over Q3, dipping slightly to just -2.1% on Q3 2017. Year to date, the market is a very respectable -2.5% down on last year. Read the results in full here: https://t.co/jWfTeCIugI https://t.co/ikcsNGo4F8
We're proud to be the UK's most trusted automotive classified website https://t.co/SeFGtT3Hmj
The brilliant @alclarkeltd sharing fascinating insight on the true value of a #DiversityandInclusion strategy at @AMLive2018 #AMLive2018 You can find out more on what Al discussed here: https://t.co/1vnsgdTFSM https://t.co/JjIMK2Vhgb
Looking forward to a great #AMLive2018 from the @AMchatter team. A great buzz of activity already! https://t.co/Z1fTCF7LmL
Thank you to everyone that joined yesterday's #ARNLive & a big thanks to @VWUKNews' Alison Jones & @DobiesCumbria's Bill Dobie for sharing their insight. Don't worry if you missed the live show as it's now available on-demand and podcast: https://t.co/ytjNaXYr3d https://t.co/Td3t0Yl5a5
And we're live! Don't forget, if you want to ask any questions to Alison, Bill or Rebecca, either use the hashtag #ARNLive or on your dashboard https://t.co/XJkyiVGgAm

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience