Board of Directors

Sigga Sigurdardottir

Independent Non-Executive Director

Sigga was appointed as a Non-Executive Director to the Board effective 1 November 2019. 

Sigga joined Tesco Bank as Chief Customer Officer in November 2019. 

Previously, Sigga has worked in the financial services industry for 18 years, pioneering digital transformation at both American Express and Santander UK. Most recently, she was responsible for the development and launch of Asto, a Santander Fintech business, providing innovative cash-flow solutions to small businesses. 

Sigga holds a doctorate in leadership and innovation from Manchester Business School, an MBA from IESE Business School as well as a BS degree in Marketing from the University of South Carolina.

Sigga has served on numerous industry bodies, including City UK Fintech Delivery Panel, the Financial Services Trade and Investment Board Fintech Senior Steering Committee, and the Business in the Community Race Equality Board.

A strong advocate of diversity and inclusion, Sigga has previously been named on the top 50 Customer Experience Professionals by Marketing Week, ranked number four on the Empower Ethnic Minority Advocates, as well as recognised by FT & HERoes as one of the top 100 Champions for Women in Business in 2018.

Appointed to Board:

November 2019

External appointments:

Frumtak Ventures; Tesco Bank

Independent on appointment:

Yes

Committee memberships:

Audit, Corporate Responsibility, Nomination, Renumeration

LinkedIn profile:

We've extended the deadline to complete our digital retailing survey being run in partnership with the @RMI_NFDA and ICDP. Complete the survey before Friday to receive a personalised benchmark report👉https://t.co/qjQqIedy43 https://t.co/N3CLR386Uz
Join our next webinar where we’ll be sharing how you can sell vehicles at pace, whilst extracting the most profit and ensuring you allow time to restock and optimise your forecourt. Register now👉https://t.co/5dI2g8GX3Z https://t.co/ZOfgM21yU7
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The speed at which used cars sell continues to remain far below what we saw before the pandemic, with last months analysis showing that it took a median of just 24 days for used cars to sell, 3 days quicker than in August. https://t.co/nl83T3y2Wl
Fantastic news 🥳 A huge thank you to everyone that voted for us this year - we're very proud and delighted that our retailer partners have gotten so much value from our platform, particularity during such a challenging period for our industry https://t.co/0xXHDcYemG
COP26 has been dominating headlines over the last few weeks. But what exactly is it? What impact could it have on the automotive industry and why does it matter to you? https://t.co/nGyGxeZvzN
Find out how @HendyGroup, @LookersGroup, @westwaynissan and @PeterVardy are embracing the electric vehicle revolution and enticing consumers into making the switch👉https://t.co/o9S11O5QXS https://t.co/KU8wBqwOXH
In our latest market update, we share our latest audience data and look at whether we are continuing to see strong levels of demand from consumers. https://t.co/p2DSkN8cAv
It's Friday which can only mean 1 thing. It's tip of the week time! In this episode, @AndrewKorpela goes through the findings of the telephone phase of our mystery shopping and explains how you can make the most from a telephone enquiry. https://t.co/Mg0UtWa3aM
September was a month of records for the automotive industry. But we also saw some unexpected challenges and opportunities. Find out more in our latest Market Intelligence report which details our latest insights along with the impact of the fuel crisis👉https://t.co/blOWIg8ZY7 https://t.co/v7SZuYcRM4

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Auto Trader Limited
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