Board of Directors

Sigga Sigurdardottir

Independent Non-Executive Director

Sigga was appointed as a Non-Executive Director to the Board effective 1 November 2019. 

Sigga joined Tesco Bank as Chief Customer Officer in November 2019. 

Previously, Sigga has worked in the financial services industry for 18 years, pioneering digital transformation at both American Express and Santander UK. Most recently, she was responsible for the development and launch of Asto, a Santander Fintech business, providing innovative cash-flow solutions to small businesses. 

Sigga holds a doctorate in leadership and innovation from Manchester Business School, an MBA from IESE Business School as well as a BS degree in Marketing from the University of South Carolina.

Sigga has served on numerous industry bodies, including City UK Fintech Delivery Panel, the Financial Services Trade and Investment Board Fintech Senior Steering Committee, and the Business in the Community Race Equality Board.

A strong advocate of diversity and inclusion, Sigga has previously been named on the top 50 Customer Experience Professionals by Marketing Week, ranked number four on the Empower Ethnic Minority Advocates, as well as recognised by FT & HERoes as one of the top 100 Champions for Women in Business in 2018.

Appointed to Board:

November 2019

External appointments:

Tesco Bank

Independent on appointment:

Yes

Committee memberships:

Audit, Renumeration, Nomination, Corporate Responsibility

LinkedIn profile:

With forecourts in England and Wales set to open next week, our Data & Insight Director @therickw shares our latest audience insights revealing how we are seeing buyer behaviour change as lockdown measures ease. https://t.co/yIMnXbLtn0
Performance Rating helps you quickly understand how well your adverts are performing vs competing adverts and know whether your adverts are winning buyers’ attention. Plus we’ve improved how you can track performance improvements over time. https://t.co/4IhSUpEV81
Following 4 months of price growth slowing, due to the record levels of demand in the market, last month not only saw the 12th consecutive month of price growth but also the first monthly increase in the rate of growth since October 2020. https://t.co/aQQ27H6QOl
A reminder from @stuart_trader to login to Portal to let us know if you offer admin fees. 92% of retailers already have. https://t.co/TkUEpnyx5p
When we look at vehicle pricing by age bands we can see strong growth for all vehicles, with those vehicles in the 5-10 year old and 10-15 year old age bands seeing the strongest like-for-like price growth. https://t.co/0PvxqEjLvZ
Our Data & Insight Director @therickw returns for his ever popular audience update, revealing that visits to our marketplace are up by 89.4% compared to the same period in 2020 and up by 27.5% when compared to the same period in 2019. #RichWalkerfanclub https://t.co/NR8mywkxCE
Just 15 minutes until today's webinar. You can still register to watch live or stay tuned right here for the highlights > https://t.co/Foqq4rVl2N https://t.co/my9knVy7eL
For the first time since August, new car registration numbers grow with the @SMMT reporting a welcome year-on-year growth in registrations of 11.5% in March. https://t.co/WAPeT02wou
As forecourts reopen, we look at reasons to be optimistic for April and share some practical advice for retailers looking to keep up with the industry as it moves forward beyond the pandemic. https://t.co/BwGEsCm9Kj
Register for next week's webinar where @Lusky91 of Luscombe's Leeds will reveal how they have advanced their digital retailing during lockdown and how they’re going to use these learnings to make more efficient sales in future > https://t.co/Foqq4rVl2N https://t.co/7opxnTlSdV

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience