Board of Directors

Sigga Sigurdardottir

Independent Non-Executive Director

Sigga was appointed as a Non-Executive Director to the Board effective 1 November 2019. 

Sigga will be joining Tesco Bank as Chief Customer Officer in November 2019. 

Sigga has worked in the financial services industry for 18 years, pioneering digital transformation at both American Express and Santander UK. Most recently, she was responsible for the development and launch of Asto, a Santander Fintech business, providing innovative cash-flow solutions to small businesses. 

Sigga holds a doctorate in leadership and innovation from Manchester Business School, an MBA from IESE Business School as well as a BS degree in Marketing from the University of South Carolina.

Sigga has served on numerous industry bodies, including City UK Fintech Delivery Panel, the Financial Services Trade and Investment Board Fintech Senior Steering Committee, and the Business in the Community Race Equality Board.

A strong advocate of diversity and inclusion, Sigga has previously been named on the top 50 Customer Experience Professionals by Marketing Week, ranked number four on the Empower Ethnic Minority Advocates, as well as recognised by FT & HERoes as one of the top 100 Champions for Women in Business in 2018.

Appointed to Board:

November 2019

External appointments:

Tesco Bank

Independent on appointment:

Yes

Committee memberships:

Audit, Renumeration, Nomination

LinkedIn profile:

How did @UKVolkswagen's no.1 franchised retailer influence 66% of its new car sales on Auto Trader? Here's our new car product lead, David, to explain. For more information on how we can take your brand new cars out of hiding, just visit https://t.co/Zsb9UUlb4i https://t.co/IdIsrkydjx
Don't miss the next #ARNLive on 6th Feb. @perrysmotors' MD Darren Ardron, @HowardsGroup's Peter Haynes & AT's COO Catherine Faiers will join Al Clarke to share their views on the market & offer their tips on success in 2020. Register your place here: https://t.co/owxmLkC043 https://t.co/e7wFgJL1ef
We know first hand just how infectious @sharonashcroft's passion for #DiversityandInclusion is. What she & her team have achieved at @trustford is beyond impressive. If you're looking for inspiration on how to embed a more diverse culture into your business, look no further! https://t.co/BxW35GK1kl
In 2019 we saw circa 2.5 billion advert views of use and new cars on our marketplace. We've seen the most viewed used cars, but what was the most popular new car? The no.1 spot goes to the iconic Volkswagen Golf 🏆 You can find out more here: https://t.co/9YsOqbDeht https://t.co/mHOmWE5MbN
We're seeing some great pieces of coverage announcing the official launch of Dealer Auction yesterday. Find out how this independent company with the combined expertise of @CoxAutomotiveUK & Auto Trader is set to transform the wholesale market https://t.co/rHSBROgeFf
Based on advert views, German marques were the most popular used cars last year. The @BMW_UK 3 Series topped the list as the most viewed second hand car on our market place in 2019. Find out more here: https://t.co/9YsOqbDeht https://t.co/txZZXeyI7B
As part of its commitment to drive diversity in auto the NFDA recently held its 1st Drive my Career networking event for female apprentice technicians.Over 40 joined HR execs from across the industry to share thoughts on attracting female talent. Read more https://t.co/o4xuN1qJiG https://t.co/RXFr3s9ilX
Following details of last year's new car performance from the @SMMT why not take a look at 2019's most popular new cars on Auto Trader? Our report reveals what makes, models & body types received the most views, as well as the nation’s favourite features https://t.co/KX9m29AEM9 https://t.co/WOxFlpA5oF
"A slight uptick in sales may have closed the year off on a positive note, but 2019’s overall disappointing new car performance will come as little surprise to anyone on the front line." Read our response to the @SMMT's December new car registrations here https://t.co/r1B5OcDZLl https://t.co/lrj4nPMFJp
Consumers weren't only eating mince pies and watching the Queen's speech over the festive period...they were looking for their next car too. Don't miss out on the New Year rush; make sure your cars can be found on the UK's largest digital automotive marketplace. https://t.co/OkO8BkBF2g

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience