Operational Leadership Team

Jason Biffin

Strategic Partnerships Director

Jason is currently responsible for all Strategic Partnership and Business Development activity at Auto Trader.

He joined the Company in September 2001 as e-commerce manager, taking ownership for the brand’s early expansion into the e-commerce and display advertising markets. Jason has since worked in a number of senior commercial roles across the business, playing a key role in the Company’s full transition to online. Prior to his current role, he was responsible for all consumer and retailer products and services, overseeing product and technology teams.

Previously, Jason was with HMV Media Group, working as commercial manager for Waterstone’s Online with responsibility for driving online book sales and traffic to its digital platforms. His track record also includes 10 years at the Royal Bank of Scotland Group, where he played a central role in the launch of natwest.com.

Ever wandered what impact a mention on @BBC_TopGear can have on a brand? Even for the mighty @forduk #Fiesta a review or positive mention can result in a massive spike in ad views on our market place https://t.co/SUyoJrSAAq
And another #MakeACarAMove beauty from @SinclairSkoda !! 👏 https://t.co/0Zq4RENHnp
Did you see the fun we had yesterday with #MakeACarAMovie?! Great effort as always from the gang @eCars247 ! 🤣 https://t.co/ua9VtWTKlK
Exciting news! Entries are now open for the 2019 #ATAwards self-nomination categories: Business Initiative of the Year & the People & Culture Award. As last year's big winner @RobinLuscombe highlights, a winner's logo can make a big difference. Enter here https://t.co/gV180jMxhE https://t.co/QtqBA0dXpq
It's no revelation that new cars are becoming more sophisticated, but did you know that explaining semi-autonomous features & avoiding jargon can not only improve the chances of a sale, but also build brand loyalty? Chris Penny highlights what that could mean for your business. https://t.co/bmUcdNuJ1P
Today marks the launch of Retail Accelerator, the UK's most powerful forecourt management solution. The brand new tool represents 3 years of significant investment in our data capabilities & will replace the successful i-Control. Find out more here: https://t.co/nHb69I2dpu https://t.co/lBVN2bMcuJ
It was a big month for used EVs in March; not only did the @NissanUK Leaf take the top spot as the UK's fastest selling used car, but we saw a record number of AFVs make it onto the regional top 10s. A sign of things to come? Read more here: https://t.co/GtjVcFjCNJ https://t.co/H5eLB5In07
Have you registered for tomorrow's webinar? With a focus on EVs you’ll get an insight into the buying behaviours of 5,000 consumers - the cars they’re buying the shift in buying trends & how to make the overall process easier. Sign up here https://t.co/eqGvYTYqvc https://t.co/ec56vT7I2n
Huge congratulations to the UK winners of @Groupe_Renault's annual Dealers of the Year Awards hosted at the iconic @StadeFrance. @RenaultRetailUK's top performing UK dealers were amongst the very best in the world! 🍾 Read who scooped what award here: https://t.co/99CzFUjdIX
Love cars? Live in the Surrey area? Then make your way to @TrustFordUK #Epsom this Sunday for an amazing 150+ car show in aid of the brilliant automotive charity @BenSupport4Auto. Lots of fun to be had for the whole family so don't miss out; details here https://t.co/OAlcYg387h https://t.co/T9Y7mHqJXZ

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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