Operational Leadership Team

Karolina Edwards-Smajda

Director of Commercial Products

Since joining Auto Trader in 2008, Karolina has held many senior roles across business areas including Data & Insight, Strategy, Product & Technology and Commercial.

Karolina is now jointly responsible (with Naomi) for leading core classifieds commercial product strategy at Auto Trader UK, focused on delivering commercial value for both Retailers as well as Manufacturers & Agencies whilst constantly optimising the consumer experience.

Karolina graduated from University of Wroclaw, Poland with an MA in Business Management.

It was a great November for @renault_uk with the Grand Scenic and the Kadjar taking the top spots for the UK's fastest selling used cars. And despite the new car challenges, diesel remains a popular choice in the second-hand market https://t.co/DBdIjblRvk
Received a negative review? Don’t worry, a little negativity could actually help your reputation. Find out how to make Dealer Reviews work for you by catching up on our webinar:https://t.co/LrbmOkDajX https://t.co/iph0RPi8jo
Want your ads to stand out in today's increasingly competitive and complex market place? Then why not check out our handy hints and tips on building brilliant ads https://t.co/ypBFioKlY6 https://t.co/lwmXiN415e
What an amazing achievement! Congratulations and a huge well done to everyone at @TrustFordUK https://t.co/ltTxKOzlsY
Attracting buyers is key to selling faster but are you stocking the right vehicles? To help you fill your forecourt with the most profitable vehicles we have some top tips on our trade site. Take a look and see if you'r ready to start 2019 with a bang https://t.co/9KI0ZxM6wU https://t.co/64iAuCUAUC
And now it officially feels like Christmas! Brilliant job @AMchatter we were looking forward to this πŸŽ„πŸŽ https://t.co/MEoaIDH9RV
Figures from the @SMMT this morning show new car registrations dipped slightly (-3.0%) in November. Year to date, the market is down -6.9%. How does that compare to what you're seeing this year? For full results, visit: https://t.co/51IDcxrwH0 https://t.co/cBVDU2QnvO
This week we hit over 500,000 cars listed on our marketplace. We're very proud to not only attract the largest audience of engaged car buyers in the UK (55 m multi-platform visits a month!) but to serve them with the largest collection of new and used cars too πŸš— https://t.co/pnfuFoFWv3
Huge congratulations to our editorial director Erin Baker who was highly commended at last night's Renault UK / Guild of Motoring Writers Journalist of the Year Award. Massively deserved! 🍾🍾 #GOMWawards https://t.co/TmyqwwgPY9
Our data showed that the fastest selling used car in October was the 2015 Hyundai Tucson (diesel manual), which took an average of just 19 days to leave UK forecourts. Despite the challenges 9/10 of the UK's fastest selling were diesel. Read more here https://t.co/UFAVhwzkC7 https://t.co/3e5YBgvgYQ

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