Operational Leadership Team
Lei leads our Audience & Brand function, and is responsible for growing Auto Trader’s consumer and customer audiences and maintaining a leading digital brand across all channels.
She joined Auto Trader in 2017, bringing deep expertise in brand building, digital transformation and marketing strategy. She has over 15 years of experience in marketing with major international brands, and previously held senior positions with Polar, Expedia and Nokia in Finland, the UK and Singapore.
Lei started her career as a TV reporter in Chinese Center Television Group, and graduated from University of Oulu, Finland with a BA in international business and marketing.