Operational Leadership Team

Lei Sorvisto

Audience & Brand Director

Lei leads our Audience & Brand function, and is responsible for growing Auto Trader’s consumer and customer audiences and maintaining a leading digital brand across all channels.
 
She joined Auto Trader in 2017, bringing deep expertise in brand building, digital transformation and marketing strategy. She has over 15 years of experience in marketing with major international brands, and previously held senior positions with Polar, Expedia and Nokia in Finland, the UK and Singapore.
 
Lei started her career as a TV reporter in Chinese Center Television Group, and graduated from University of Oulu, Finland with a BA in international business and marketing.
 

Our latest data shows that @MercedesBenzUK's 2015 GLA Class (diesel manual) was, on average, the UK's fastest selling used car in September, taking an average of just 15 days to leave forecourts. Take a look at the full results here: https://t.co/JPolNR5EfO https://t.co/hcJfupacmV
On the 6 Nov we'll be taking part in the next @AutoRetail #ARNLive. A short, sharp & informative webinar giving you the guidance you need to meet your Q4 targets. It's free to attend & features some of the leading figures in the industry; find out more: https://t.co/ytjNaXYr3d https://t.co/vClGDhVRzY
We took part in this week's excellent @AIMGroup_ #AutosPlus18 conference. A key topics was the end of traditional ownership & our Operations Director Catherine Faiers shared the results of our latest Market Report. You can download your free copy here https://t.co/1vnsgdTFSM https://t.co/nkjRVJ7LYe
Great talk from @joindrover 's founder Felix Leuschner on the evolving concept of car ownership at #autosplus18 If you'd like to hear more on this topic download your free copy of the AT Market Report, where we explore the impact of new usership models: https://t.co/1vnsgdTFSM https://t.co/bZQRkMI9Jt
Calling all Bike dealers…do you want to convert more browsers into buyers? Tune in to our webinar on Thursday 25th October, 2-3 pm to hear how you can take advantage of displaying your own monthly finance rates across all eligible stock. Sign up here: https://t.co/XcLdkH09RG https://t.co/euH2GY6sK2
Data from the AT Retail Price Index revealed that used car prices in Sept reached a record average of £12,853; a 5% increase on last year. Despite new market challenges, used diesels continue to increase in value up 4% YoY. Find the full story here https://t.co/l0uEnfPvKG https://t.co/Cx58XZNa48
Next week Catherine Faiers will be speaking at the annual Autos+ conference, sharing the latest market research & insight around the evolving concept of car ownership. If you'd like to hear more on this topic, you can download the latest AT Market Report: https://t.co/1vnsgdTFSM https://t.co/deO14niduZ
We're delighted to welcome 100+ of our manufacturer partners to our London office today to share the findings of our latest Market Report. Nick, Marc & Ian discuss the future of ownership & the implications for the industry. Download your free copy: https://t.co/1vnsgdTFSM https://t.co/dnc4LAn9AX
We put our friends at @RomansCars to the test, challenging them to show us the key features of this stunning Ronnie Wood Edition @rollsroycecars Wraith in just 60 seconds #nailedit https://t.co/Smn6RZqoit
Figures from the @SMMT this morning show that new car registrations were down -20.5% last month as a result of the new WLTP regulations. Diesel regs. fell a whopping -42.5%, but the growth of AFVs continue, increasing 3.9%. Read the full results here: https://t.co/ckqbBeI6uE https://t.co/3lHE3OcTTn

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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We use social media to speak to the UK’s largest car buying audience