Operational Leadership Team
Naomi is jointly responsible (with Karolina) for leading core classifieds & display advertising commercial product strategy at Auto Trader UK, focused on delivering commercial value for both Retailers as well as Manufacturers & Agencies whilst constantly optimising the consumer experience.
She joined Auto Trader in 2007 to build the display advertising sales team; taking sales in-house resulted in significant growth and a market leading programmatic strategy. In 2015, Naomi moved to head up the marketing team leading the brand strategy, influencing new consumer product development and bringing digital media buying in-house, developing an inhouse programmatic approach.
Prior to Auto Trader Naomi worked for Advertising.com, a display advertising network where she held various sales leadership roles working with agencies and direct clients on display, ppc and email campaigns, before leaving the Company in the summer of 2007 to take part in the BBC TV show, The Apprentice. Naomi graduated from UCL with a BA in modern European studies with French and Spanish.