Accessibility

Autotrader plc recognises the importance of providing a website that is accessible to everyone and easy to use. On this page, we outline our ongoing commitment to making our online services accessible.

Accessibility features of this site include:

  • Pages which can be viewed on a wide range of screen resolutions.
  • Facility for the user to enlarge the text size. This can be helpful to users with visual impairments.
  • The use of alternative text to describe the content of a picture. This is useful for text-based browsers and/or for users with visual impairments.
  • Increased contrast between background and text for readability purposes.
  • Page structure which is easy to navigate through a clear and user-friendly menu that is visible on each page of the site and uses HTML headings.
  • The use of ‘cascading style sheets’ with properly structured markup for content. If style sheets are not supported or are turned off, information on the site can still be accessed and read.
  • Minimal use of JavaScript. Where it is used then all pages are still accessible should JavaScript be turned off.
  • Facility to navigate fields in online forms with the keyboard 'tab' key. This is particularly helpful to users with mobility disabilities or visual impairments.
  • A sitemap to provide information about the layout of the website.

We believe that this website meets the requirements of the level 1 and 2 criteria of the World Wide Web Consortium Web Accessibility Initiative (WAI) 2.0 guidelines. We strive to meet level 3 whenever possible. We adhere to the accepted standards for accessibility and usability whenever we can, although it is not always possible to do so in all areas of the website, especially where guidelines are still evolving.

Autotrader plc is committed to making our online services inclusive because accessibility has a positive effect on general usability and we believe that websites that are accessible and usable benefit everyone.

We will continue to review, test and modify our website for usability and accessibility issues and aim to ensure maintaining compliance is part of our ongoing commitment.

For more information about the guidelines issued by the World Wide Web Consortium (W3C) to remove barriers to accessibility, visit Web Accessibility Initiative at the W3C.

If you have questions or concerns regarding this website then please contact us.

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience