Maintaining a robust value creation
model for driving growth and
fulfilling our purpose.
How we create value
Better use of the digital journey
to put consumers in their next car
Our network effect
Our leading digital automotive marketplace benefits
from a network effect model whereby the largest volume
of in-market car buyers generate the most effective
response and sales channel for our customers, who in
turn provide consumers with the most extensive choice
of trusted stock. We use the large volume of data we
collect to enhance the car buying experience and create
efficiencies for our customers.
Creating a digital retailing platform on
top of our strong classified marketplace
We continue to see consumer behaviour shift towards online
retailing. We are building various components that allow more
of the car buying journey to be completed online. We aim to
bring these components into one end-to-end Deal Builder
journey which we believe will create a better consumer
experience and realise efficiencies for our retailer customers.
The scale of our consumer audience means we
are the most effective sales platform for selling
a vehicle in the UK.
monthly average cross
platform visits during 2023
Our marketplace provides buyers with an
unrivalled choice of new and used cars,
catering for all needs.
live car stock on average
per month during 2023
Developing tools to convert interest into sales
whilst on Auto Trader, stretches our influence
beyond just advertising.
retailers on Deal Builder
trial in 2023
How we ensure
How we ensure
We drive sustained, long-term value for
stakeholders through a clear focus on
our three strategic priorities:
Be the best place to buy a car
The largest and most engaged consumer audience underpins our network effect marketplace model.
Be the industry’s data & tech platform
Through a combination of our unique data set, scaleable technology and wide-ranging partnerships, we are uniquely placed to be the data and technology platform for UK automotive.
Be the enabler for all retailers to sell online
We are building products and services to enable consumers to do more of the vehicle buying journey online.
Considering stakeholders in our decision making
Acting in the interests of all parties and distributing
value fairly is key to how we do business.
With our consumers
Our marketplace offers consumers the widest choice of vehicles in the UK, with tools to increase trust and transparency in the buying process.
With our customers
We offer the most effective sales channel for retailers, and are the industry-leading technology and data platform for our wider pool of partners.
With our people
We continue to evolve our unique culture to ensure everyone can develop and achieve their career aspirations.
With our partners
We work collaboratively in partnership, increasing revenue from shared opportunities whilst ensuring we have fair trading and robust terms and conditions.
With the community
& the environment
Every employee is provided up to two volunteering days each year, within local communities.
The environment is a key consideration for our business. We have a clear plan for net zero and helping consumers make environmentally
With our investors
Given our strong cash generation, a high proportion of our profit is returned to shareholders in the form of dividends and share buy backs.
Our strategy in action
Bringing together our three strategic priorities to deliver the best, data-driven digital retailing experience for our consumers and retailers.Read More
Engaging with stakeholders
Maintaining a clear, consistent dialogue with our stakeholders is key to fulfilling our purpose and ensuring the long-term success of our business.Read More