Generating value
Maintaining a robust value creation
model for driving growth and
fulfilling our purpose.
How we create value
Creating value as the UK’s largest automotive marketplace and leading digital platform for the automotive industry
Our marketplace is built on an industry-leading technology
and data platform, which is increasingly used across the
automotive industry. The scale and engagement with our
platform deepens our relationship with both customers and
car buyers, as well as presenting long-term growth
opportunities. Autotrader is continuing to bring more
of the car buying journey online, creating an improved
buying experience for both buyers and sellers.
The scale of our consumer audience means we
are the most effective sales platform for selling
a vehicle in the UK.
81.7m
monthly average cross
platform visits during 2026
Our marketplace provides buyers with an
unrivalled choice of new and used cars,
catering for all needs.
451k
live car stock on average
per month during 2026
Developing tools to convert interest into sales
whilst on Autotrader, stretches our influence
beyond just advertising.
c.6,700
retailers on Deal Builder
in 2026
Want to view our business model in full?
How we ensure
ongoing value
2.5x
car leasing volumes up in 2026
155m
technology and data service
calls per month in 2026
c.6,700
retailers live with Deal Builder in March 2026
72%
of employees say they’re proud to work for Autotrader in 2026
How we ensure
ongoing value
We drive sustained, long-term value for stakeholders through our three strategic priorities detailed below, alongside our commitment to always working responsibly.
Marketplace
Be the best place to buy and sell a car
The largest and most engaged consumer audience underpins our network effect marketplace model.
Platform
Be the industry’s data and technology platform
Through a combination of our unique data set, scaleable technology and wide-ranging partnerships, we are uniquely placed to be the data and technology platform for UK automotive.
Digital retailing
Be the enabler for more to be done online
We are building products and services to enable consumers to do more
of the vehicle buying journey online.
Working responsibly
Be a responsible business
Across our three strategic focus areas we have working responsibly embedded into everything we do. This inter-relationship is well articulated by our purpose: Driving Change Together. Responsibly.
01
Marketplace
02
Platform
03
Digital retailing
04
Working responsibly
Considering stakeholders in our decision making
Acting in the interests of all parties and distributing
value fairly is key to how we do business.
With our consumers
The continued success of our business model is underpinned by maintaining and strengthening relationships with consumers. Our business thrives by creating a large, engaged community of car buyers, sellers and researchers who trust our brand and reputation and have trust and confidence in Autotrader as a marketplace.
With our customers
Our partnerships with vehicle retailers, manufacturers, leasing companies and other customers enable us to offer consumers the widest choice of vehicles. The majority of our revenue is generated from our customers.
With our people
Our people are one of our most valuable assets and the key to our ongoing success. To thrive, it is important to attract new talent while supporting and developing our highly skilled workforce. We aim to create a diverse and inclusive culture and environment where everyone has the right tools to achieve their full potential and feels a valued part of our community.
With our partners
& suppliers
Our suppliers and partners support our technology infrastructure, supply of vehicle and financing data, and the fulfilment of some of our revenue-generating products. Building trusted partnerships allows us to collaborate more effectively and consistently to deliver the highest-quality products and services.
With the community
& the environment
We aim to have a net positive impact on the planet while mitigating the effects of climate change on our business. We strive to strengthen communities and create positive social and environmental change.
With our investors
Maintaining an ongoing, transparent dialogue with current and potential investors fosters confidence, resulting in continued access to capital that enables us to invest in the long-term success of the business.
Our strategy in action
Bringing together our three strategic priorities to deliver the best, data-driven digital retailing experience for our consumers and retailers.
Read MoreEngaging with stakeholders
Maintaining a clear, consistent dialogue with our stakeholders is key to fulfilling our purpose and ensuring the long-term success of our business.
Read More
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