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Generating value

Maintaining a robust value creation
model for driving growth and
fulfilling our purpose.

How we create value

Better use of the digital journey
to put consumers in their next car

Our network effect

Our leading digital automotive marketplace benefits
from a network effect model whereby the largest volume
of in-market car buyers generate the most effective
response and sales channel for our customers, who in
turn provide consumers with the most extensive choice
of trusted stock. We use the large volume of data we
collect to enhance the car buying experience and create
efficiencies for our customers.

Creating a digital retailing platform on
top of our strong classified marketplace

We continue to see consumer behaviour shift towards online
retailing. We are building various components that allow more
of the car buying journey to be completed online. We aim to
bring these components into one end-to-end Deal Builder
journey which we believe will create a better consumer
experience and realise efficiencies for our retailer customers.

Largest volume of in-market car buyers

The scale of our consumer audience means we
are the most effective sales platform for selling
a vehicle in the UK.


monthly average cross
platform visits during 2023

Extensive choice of trusted stock

Our marketplace provides buyers with an
unrivalled choice of new and used cars,
catering for all needs.


live car stock on average
per month during 2023

Bringing the buying journey online

Developing tools to convert interest into sales
whilst on Auto Trader, stretches our influence
beyond just advertising.


retailers on Deal Builder
trial in 2023

How we ensure
ongoing value

Classified Marketplace


average number of retailer forecourts advertising on our platform in 2023

Platform (1)


average monthly minutes spent on
in 2023

Digital Retailing (1)


retailers on Deal Builder
trial in 2023

We drive sustained, long-term value for
stakeholders through a clear focus on
our three strategic priorities:

Classified marketplace

Be the best place to buy a car


The largest and most engaged consumer audience underpins our network effect marketplace model.


Be the industry’s data & tech platform


Through a combination of our unique data set, scaleable technology and wide-ranging partnerships, we are uniquely placed to be the data and technology platform for UK automotive.

Digital retailing

Be the enabler for all retailers to sell online


We are building products and services to enable consumers to do more of the vehicle buying journey online.

  • 01

    Classified marketplace

  • 02


  • 03

    Digital retailing

Considering stakeholders in our decision making

Acting in the interests of all parties and distributing
value fairly is key to how we do business.

With our consumers

Our marketplace offers consumers the widest choice of vehicles in the UK, with tools to increase trust and transparency in the buying process.

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With our customers

We offer the most effective sales channel for retailers, and are the industry-leading technology and data platform for our wider pool of partners.

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With our people

We continue to evolve our unique culture to ensure everyone can develop and achieve their career aspirations.

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With our partners
& suppliers

We work collaboratively in partnership, increasing revenue from shared opportunities whilst ensuring we have fair trading and robust terms and conditions.

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With the community
& the environment

Every employee is provided up to two volunteering days each year, within local communities.
The environment is a key consideration for our business. We have a clear plan for net zero and helping consumers make environmentally
friendly choices.

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With our investors

Given our strong cash generation, a high proportion of our profit is returned to shareholders in the form of dividends and share buy backs.

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Related links

Our strategy in action

Bringing together our three strategic priorities to deliver the best, data-driven digital retailing experience for our consumers and retailers.

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Engaging with stakeholders

Maintaining a clear, consistent dialogue with our stakeholders is key to fulfilling our purpose and ensuring the long-term success of our business.

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Other Group sites

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  • @2024 Auto Trader Group plc. Registered in England with company number: 09439967.