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Auto Trader is the UK's biggest digital
automotive marketplace,
together the largest and most
consumer audience with the
pool of vehicle sellers.

our purpose

Driving change together. Responsibly. Our purpose defines us; we make it a priority to embed it at the heart of our business, our culture & values and the stakeholder decisions we make.

It underpins how we do business and runs through everything we do.

Today’s automotive market

Staying ahead in a competitive marketplace requires
constant evolution, agility and tech-led innovation.

69.6 m

Cross platform visits

Monthly average visits spent
across all platforms in 2023

513.6 m

Cross platform minutes

Monthly average minutes spent
across all platforms in 2023

437 k

Live car stock

Average number
per month in 2023

Our strategy
in action

Bringing together our three strategic
priorities to deliver the best, data-driven
digital retailing experience for our
consumers and retailers.

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Generating value

Generating value

Maintaining a robust value creation model for driving growth and succeeding in the strategic delivery of our purpose.
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Engaging with stakeholders

Engaging with stakeholders

Maintaining a clear, consistent dialogue with our stakeholders is key to fulfilling our purpose and ensuring the long-term success of our business.
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Our culture & values

Building a diverse and inclusive culture where everybody can thrive and be at
their best.

We are fully committed to creating a highly collaborative culture wherein people feel motivated and supported in living our values every day.

Our leadership

Our leadership

Our diverse and committed leadership teams combine wide-ranging digital experience with long tenures.
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Our history

Our history

From humble beginnings, we’ve evolved from an entrepreneurial print media business into the UK’s largest digital automotive marketplace.
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  • @2024 Auto Trader Group plc. Registered in England with company number: 09439967.