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Making a positive impact



We have a dedicated team of colleagues 
from across our business who strive to
have a positive impact on the 
communities we operate in.


Our Make a Difference Guild is committed to
empowering our employees to support our
local communities and national charities.

Volunteering initiatives

Making a difference extends to more than donating money.
As part of our Incredible Benefits, each of our employees receive two optional volunteering days to take per year to go out into the community and support causes close to their hearts.

Volunteering days have been used to support causes including
renovating green spaces, supporting dog shelters, helping battle
food poverty, providing coaching and mentoring, and much more.

Community funds

Our Auto Trader Community Funds aim to deliver financial support to local community groups and charities close to our offices in Manchester, London and Hertfordshire. We operate four different funds to support grassroot community organisations. We pride ourselves on our funds delivering real and visible change to our communities, whether this be paying for pitch hire for a local football team or supporting a charity buying hygiene-kits for the homeless teenagers they support.

Now over six years in the running, the Manchester Community Fund, powered by Forever Manchester, focuses on community groups in the Greater Manchester area and provides support for a wide range of volunteer-led community projects — read more below.

Our London Community Fund continues to support a number of charities and community groups local to our London office: Camden Giving, New Horizons Youth Centre and Cook for Good.

Our newly established Hertfordshire Community Fund supports local community groups close to our office in Hemel Hempstead.

Our final community fund, “Your Community Fund”, is for employees to apply for funding to support local charities close to their heart.



Our Manchester Auto Trader Community Fund, powered by the charity Forever Manchester, considers applications and awards up to £1,000, aimed at supporting grassroots projects across Greater Manchester. The social investment from Auto Trader delivers meaningful social impact to a wide range of community members.


Projects include support for Reach Out to the Community, which assists homeless and rough sleepers to access help, Can-Survive, cancer support group for ethnically diverse communities and Forget-Me-Not Buddies, who support those living with dementia. These are just some of the groups receiving funding awards – you can read more about the impact we’ve had on the Greater Manchester community since our partnership with Forever Manchester started in 2016 in the report below:


Community fund impact report

AT sponsorships

At Auto Trader, we are committed to supporting our people
and customers in their efforts to create a positive impact
and make a difference.

Our AT sponsorships support in different ways:


  • Employee sponsorships support our people through matched
    funding when they take action to raise funds for causes that
    are important to them.
  • Customer sponsorships help our customers and partners achieve
    their fundraising goals.
  • Disasters Emergency Committee (‘DEC’) campaigns – we double
    match all employee donations to DEC appeals.
  • Sport Sponsorships provide support for employees of Auto Trader
    or family members that may be involved in sports teams/clubs
    and need support with equipment or active wear.

Payroll giving

We operate a payroll giving scheme, also known as Give As
You Earn, to support our employees in making regular charitable donations in a tax efficient manner.


We are pleased to have achieved the Gold standard Payroll
Living Quality Mark.

In addition to operating payroll giving, we also match employee donations
up to £5 per month made through payroll giving and also run a monthly
giveaway where those who donate through payroll giving are entered into
a draw for a chance to win £500 towards their chosen charity/ies.

Also in this section

Diversity & inclusion

We are committed to creating a diverse and inclusive work community that enhances our culture and improves our business through our ability to attract, identify and develop talent.

Read More

Investing in our people

We recognise that our people are fundamental to our success. In order to attract, retain and develop the best people, we focus on creating a highly collaborative culture where people feel motivated, valued and supported to succeed in their careers.

Read More

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