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Our culture
& values

Building a diverse and inclusive
culture where everybody can
thrive and be at their best.

Our values underpin everything we do, from the delivery of our products and services, to recruitment, career development and recognition

We have a distinctive, values-oriented culture brought to life by our diverse and inclusive workforce. It's a key part of our strategy as we know it makes us a stronger, more dynamic and collaborative business.


Recently, we introduced Connected Working, enabling our people to stay connected with their team and the wider Auto Trader community whilst maintaining our collaborative culture, no matter where they're working from.


Our people & communities


Our values shape our culture
and define what we stand for


We get stuck in and have the conviction to make big things happen. We persevere and aren’t scared to do the hard thing.


We share in our failures as well as our successes. We earn our place and take nothing for granted.


We look up, listen, think beyond the obvious and find the Auto Trader way. We’re restless and always thinking about what’s next.


We crack on, trusting our instincts, data and experience. We sometimes disagree, but we always commit and deliver together.


We have the ability to change and change again, that’s our greatest strength. We act for the long term, accept uncertainty and challenge everything.


We connect and understand each other, respect our differences and focus on finding common ground. We are committed to making a difference in the communities around us.

Our top priority is to ensure that our culture remains aligned with our long-term strategy and values. We pride ourselves on being a workplace where differences are celebrated and where everyone can thrive and progress in their careers based on their true potential.

Matt Davies

Powered by tech;
made possible by people

Diverse teams are key to our success; fuelling innovation, driving engagement and attracting talent — benefitting our people, our communities, and the industry, as a whole.


Auto Trader people living our values everyday

Our culture helps me excel in my role mainly because it doesn't matter where you are, you're always connected to the workplace — to your colleagues, to whatever work you're doing.

Sam Farndale
Test Engineer

Connected Working has given me a new lease of life with my young children at home. I’m there for them but also immediately accessible for my colleagues, at all times.

Pete Farrell
Product & Tech Lead

Work-life balance is great. You've got the ability to work the hours that suit you, whilst still doing and excelling at your job, at the same time.

Samantha Happy
Performance Manager

Related links


Doing what’s best for our people, our communities, our industries and the wider environment.

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Our people & communities

At Auto Trader, we recognise that our people are fundamental to our success.

Read More

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  • @2024 Auto Trader Group plc. Registered in England with company number: 09439967.