Used car market enters Q2 with momentum, as consumer demand and speed of sale reach record levels in March
The used car market has entered the second quarter of 2024 with a lot of momentum behind it, with both speed of sale and levels of consumer engagement on Auto Trader reaching record levels in March. With such strong market fundamentals, last month also saw further signs of retail prices stabilising as movements followed more usual seasonal patterns.
According to the Auto Trader Retail Price Index, which is based on 800,000 daily pricing observations, and the data for which has now been fully incorporated into the Office for National Statistics’ inflationary measures, average prices softened just -0.7% on a month-on-month (MoM) and like-for-like basis in March, which is consistent with pre-COVID norms for this time of year.
Retail prices are stabilising largely due to favourable market dynamics. Auto Trader’s onsite data shows that overall consumer demand1 rose 6% YoY last month, outpacing current levels of supply growth, which were up just 0.7% (the lowest level of supply growth since July 2023).
The robust level of demand in the market is reflected in the record cross platform visits to Auto Trader in March. It marks an 8% year-on-year (YoY) increase, and a whopping 9% rise on February’s otherwise very strong performance (81.7m). Across the quarter, Auto Trader received over 256.4m visits to its marketplace, up 18.7m on Q1 2023.
It’s further highlighted by the current speed in which used cars are selling. In fact, used cars took an average of just 25 days to leave retailers’ forecourts last month, which was two days faster than February and three days faster than March last year. It also marks the fastest monthly pace ever recorded by Auto Trader.
Importantly, this demand is translating into transactions. Although down circa 1% on March 2023, partly due to some retailers being caught out with difficulties sourcing replacement stock for cars sold quicker than anticipated, Auto Trader’s retail sales data indicates a increase across the quarter.
Staying ahead of future trends
The outlook for the used car market remains stable, but with such nuance in the market, it’s important to examine the data at a granular level to not only identify emerging profit opportunities, but also potential trends that may affect bottom lines. Indeed, whilst there are variances in supply and demand across different segments of the market, there are certain key cohorts where the dynamics are playing out more dramatically and will need to be monitored carefully.
For example, ‘nearly new’ cars (those aged below 12 months old) are currently recording exceptionally high levels of both consumer demand and supply, up 30.4% YoY and 42% respectively last month. However, with manufacturers applying heavy discounts to brand-new cars to stimulate retail demand, particularly for the growing array of electric models, nearly new models are set to face increasing competition this year. As a result, demand may well soften whilst supply levels continue to soar as manufacturers once again resort to short cycle sales channels to achieve volume targets.
Among older cohorts, stock aged 10-15-years-old may face a similar impact on market dynamics over the coming months. Whilst strong supply (up 12.1% YoY in March) is already outpacing a recent softening in consumer demand (down -3.3% YoY) on Auto Trader, the imbalance is only set to increase as the huge number of brand-new cars sold during the 2014 – 2016 boom flow through the used car market. So, whilst demand appears set to remain relatively stable for these more affordable cars, supply levels could soon begin to accelerate further.
To confidently adapt and respond to changes in today’s fast paced and increasingly nuanced retail market, Auto Trader has given all its retailer partners access to its new data solution, Trended Valuations (which shows what a vehicle has been worth over the last six months, and how its value is forecasted to change up to six months into the future), as well as to newly enhanced Retail Check functionality. Combined, these solutions will help retailer make quicker and more profitable, sourcing, advertising and pricing decisions.
Despite an uncertain economic and political backdrop, we’ve seen a positive start to 2024, with demand remaining robust throughout the quarter. But whilst our outlook for the rest of the year is confident, retailers face an incredibly nuanced and complex market which will continue to move at pace.
To navigate the market, and to identify both future opportunities and risks, we’ve made more of our insights and intelligence available than ever before; judging by the fact our valuations data alone was used over 240 million times last year, around 100 million more times than 2022, we can see just how powerful it’s been in informing key retail decisions."
Top 10 used car price growth (all fuel types)
March 2024 vs March 2023 like-for-like
Top 10 used car price contraction (all fuel types)
March 2024 vs March 2023 like-for-like
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