The rise and fall of the Ford Fiesta: Auto Trader’s most advertised car of 2022
Erin Baker, Editorial Director at Auto Trader said: "After 46 years and 4.8 million sales, it’s a shame to see that the end is in sight for the iconic Ford Fiesta. Our data shows that the Fiesta was the most advertised car on our marketplace this year with over 100,000 listings. In fact, since 2019 we’ve seen over half a million Fiestas advertised on our platform, which really does highlight just how beloved it is. Interestingly enough, we identified a Fiesta capital of Britain when looking into the data, it shows that the people in the South East of England have a particular soft spot for this car. Although it’s sad to see such an icon disappear from the market, it should enable one of the biggest car brands to really knuckle down on EVs and make them more accessible to more car buyers, which is a very positive step in the right direction.”
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