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03 January 24 Press releases

ZEV Mandate comes into force

Ian Plummer, Commercial Director of Auto Trader, the UK’s largest digital automotive marketplace, commented on the official commencement of the ZEV:

Whilst the ZEV mandate requires 22% of manufacturer new car sales to be electric, data shows that the current average share of EV sales across brands is just circa 16%, and for some, it’s as low as 3%. Therefore, manufacturers have already been actively stimulating consumer demand by offering a plethora of financial incentives, which we’re seeing play through on our marketplace with 16% more enquiries for new EVs being sent to retailers.

Key spokesperson

Ian Plummer

Commercial Director


The main stumbling block to interest in electric cars is the same as a decade ago - price. So as the price of both new and pre-loved electric cars begins to decrease, we’re likely to see more consumers start their electric journey."

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