LSE: 687.40 GBP -4.40 (-0.64%)
06 May 17 Publications

Car Buyers Report 2017


Welcome to the Auto Trader Car Buyers Report, our most comprehensive study into the consumer car buying journey to date. The automotive retail market is a fast-evolving one, with just about every aspect of the sector changing dramatically in recent years; the way we pay for a car, the way we research it, and even the car itself.

In this edition, we wanted to understand the impact these changes were having on the car buying journey and how easily consumers were finding it to navigate through to their perfect car. We took a unique approach to our study. Moving away from asking car buyers to rate their experience post-purchase, we conducted our study over a six-month period, tracking every element of the buying process, from conversations with friends and online browsing behaviours, through to social media engagement and dealer forecourt visits. 


Access the full report
Related Items
Monthly Market Intelligence Report October 2022
Read More
Monthly Market Intelligence August 2021
Read More
Making Diversity and Inclusion a Business Reality 2021
Read More

Stay up to date

Follow us on our social channels to keep up with the latest news, insights and company developments.


If you would like to be added to our News & views mailing list, or have any media-related enquiries, please contact our press team:

Auto Trader UK

Auto Trader Insight

Auto Trader Life

Other Group sites

Looking to join the team?


Looking to buy or sell a vehicle?


Keep in touch

Sign up to our email alerts service:

RNS alerts

Join our news & views mailing list
or submit media-related enquiries:

Contact our press team
  • @2024 Auto Trader Group plc. Registered in England with company number: 09439967.