Safety and security

Trust and transparency is integral to our marketplace - our dedicated security teams helps ensure our customers and consumers know how to buy and sell online with confidence

Buying and selling safely

Buying or selling a car should be a pleasant and hassle-free experience‚ and at Auto Trader we do everything we can to make sure that's the case. As the UK’s leading digital automotive marketplace, we recognise that buying or selling a vehicle online can be complicated.

Our Safety and Security Centre offers tips, checklists and advice to help car buyers and car owners stay safe when using our platform.

To ensure consumers only see genuine adverts, we have a dedicated customer security team, working seven days a week, who monitor our site to identify adverts that are potentially fraudulent or misleading in price or mileage. We also have an online Safety and Security area on our platform which offers tips, checklists and advice to help car buyers and car owners stay safe when buying and selling vehicles. Over 10 years ago, we founded an industry forum, the Vehicle Safe Trading Advisory Group ('VSTAG'). VSTAG brings the UK’s leading online automotive advertising companies together with advisors from the Metropolitan Police, Get Safe Online and Action Fraud to work together to reduce online vehicle crime and help protect buyers and sellers of pre-owned vehicles from fraud.

Cyber security

To mitigate the risk of cyber crimes we continuously monitor the availability and resilience of our platform and systems, as well as investing in security infrastructure to ensure they remain robust. We employ dedicated security teams and carry out regular penetration testing and reviews of threats and vulnerabilities. We have two-factor verification in place to access our network, providing enhanced authentication. We have been PCI DSS (payment card industry data security standard) compliant since 2013 and use an external Quality Security Assessor to maintain best practice.

We have a rigorous data breach process in the unlikely event one occurs. This includes reporting notifiable breaches to the relevant regulatory authorities, including the ICO and FCA, without undue delay and within stipulated deadlines. Where required we take corrective action as soon as possible.

Protecting consumer and customer data

Protecting the data of our consumers and our retailer customers is also an important focus for us. We have completed a comprehensive programme of work to ensure the organisation (both in the UK and Ireland) complies with the General Data Protection Regulation.

We are a data-led business, and when it comes to collecting and storing personal data, be that for consumers, customers or our employees, we abide by a clear set of principles. We are committed to ensuring that the personal information we collect, and use is appropriate for the purpose and does not constitute an invasion of privacy. Where appropriate, Auto Trader obtains consent from consumers to gather personal data to service their enquiries for products, services or vehicles advertised on the site. Explicit consent is also obtainedto contact consumers for marketing purposes. We may pass personal data to third-party service providers contracted to Auto Trader in the course of dealing with customers or employees. We carefully vet any third parties that we share data with, and they are obliged to keep it securely, and to use it only to fulfil the service they provide on our behalf. 

Our privacy policies can be viewed in full below:

Autotrader.co.uk privacy policy 

Auto Trader Group plc privacy policy 

We've seen rapid growth in like-for-like prices of vehicles aged 1-3 years and 3-5 years in recent months with this trend looking set to continue for now. https://t.co/DJTj7uR0hF
Now it's time for a Q&A with our CEO Nathan Coe. Follow this thread to see what he has to say 👇 https://t.co/QgHILsblTU
Now it's over to @MarcThornboroug who highlights the winners of the Auto Trader Retailer Awards 2021 are. Huge congratulations to all our well deserving winners and finalists. https://t.co/zJPZg8dSBQ
Just 15 minutes until today's webinar where we’ll be joined by our CEO, Nathan Coe, to discuss how we're unlocking more stock for retailers. Register now to join live or stay tuned right here for the highlights👉https://t.co/GLdvSSPMXe https://t.co/s6fnY90g1A
The @MINIUK Hatch once again took the Most Fun to Drive award at the Auto Trader New Car Awards 2021, having previously won the award in 2019. Owners commented on the “go-kart feel and acceleration” and the fact that Minis “don’t take themselves too seriously”. https://t.co/uYVCddWicy
The @MINIUK Hatch once again took the Most Fun to Drive award at the Auto Trader New Car Awards 2021, having previously won the award in 2019. Owners commented on the “go-kart feel and acceleration” and the fact that Minis “don’t take themselves too seriously”. https://t.co/uYVCddWicy
What makes our future vehicle valuations different from all the other options out there? Find out from @nchking who explains exactly how our future vehicle valuations are calculated and what distinguishes them from other options. https://t.co/GDVYuInfUq
In our next webinar, we’ll be joined by our CEO, Nathan Coe who will be sharing our plans to help retailers to source stock more effectively and how we’re planning to help consumers sell their old cars conveniently. Register now 👉 https://t.co/GLdvSSPMXe https://t.co/kymKwy3NdQ
This week saw the highest level of new electric car advert views on Auto Trader since the 2030 ban on the sale of new petrol & diesel vehicles was announced, with almost 14% of all new car advert views being for an electric car last Thursday. Will we see this trend continue? https://t.co/sczaVjTeoV
It’s all hands on deck for this week’s tip of the week where @AndrewKorpela shares some best practises to help you keep your forecourt full and ensure the stock on your forecourt is presented in the best possible way. https://t.co/6Lsf00QIRM

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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