Safety and security

Trust and transparency is integral to our marketplace - our dedicated security teams helps ensure our customers and consumers know how to buy and sell online with confidence

Buying and selling safely

Buying or selling a car should be a pleasant and hassle-free experience‚ and at Auto Trader we do everything we can to make sure that's the case. As the UK’s leading digital automotive marketplace, we recognise that buying or selling a vehicle online can be complicated.

Our Safety and Security Centre offers tips, checklists and advice to help car buyers and car owners stay safe when using our platform.

To ensure consumers only see genuine adverts, we have a dedicated customer security team, working seven days a week, who monitor our site to identify adverts that are potentially fraudulent or misleading in price or mileage. We also have an online Safety and Security area on our platform which offers tips, checklists and advice to help car buyers and car owners stay safe when buying and selling vehicles. Over 10 years ago, we founded an industry forum, the Vehicle Safe Trading Advisory Group ('VSTAG'). VSTAG brings the UK’s leading online automotive advertising companies together with advisors from the Metropolitan Police, Get Safe Online and Action Fraud to work together to reduce online vehicle crime and help protect buyers and sellers of pre-owned vehicles from fraud.

Cyber security

To mitigate the risk of cyber crimes we continuously monitor the availability and resilience of our platform and systems, as well as investing in security infrastructure to ensure they remain robust. We employ dedicated security teams and carry out regular penetration testing and reviews of threats and vulnerabilities. We have two-factor verification in place to access our network, providing enhanced authentication. We have been PCI DSS (payment card industry data security standard) compliant since 2013 and use an external Quality Security Assessor to maintain best practice.

We have a rigorous data breach process in the unlikely event one occurs. This includes reporting notifiable breaches to the relevant regulatory authorities, including the ICO and FCA, without undue delay and within stipulated deadlines. Where required we take corrective action as soon as possible.

Protecting consumer and customer data

Protecting the data of our consumers and our retailer customers is also an important focus for us. We have completed a comprehensive programme of work to ensure the organisation (both in the UK and Ireland) complies with the General Data Protection Regulation.

We are a data-led business, and when it comes to collecting and storing personal data, be that for consumers, customers or our employees, we abide by a clear set of principles. We are committed to ensuring that the personal information we collect, and use is appropriate for the purpose and does not constitute an invasion of privacy. Where appropriate, Auto Trader obtains consent from consumers to gather personal data to service their enquiries for products, services or vehicles advertised on the site. Explicit consent is also obtainedto contact consumers for marketing purposes. We may pass personal data to third-party service providers contracted to Auto Trader in the course of dealing with customers or employees. We carefully vet any third parties that we share data with, and they are obliged to keep it securely, and to use it only to fulfil the service they provide on our behalf. 

Our privacy policies can be viewed in full below:

Autotrader.co.uk privacy policy 

Auto Trader Group plc privacy policy 

At @therickw takes us through our Performance Rating metric. It’s important to remember that Performance Rating is about the advert, not the vehicle. https://t.co/Jb6qluxzpZ
We're once again running our mystery shopping programme to identify the very best retailers when it comes to customer experience. But what did we find last year? https://t.co/MicGIr3kVE
The Auto Trader Retailer Awards are back for 2021 with @MarcThornboroug showcasing the latest details including this year's awards that are up for grabs. https://t.co/3XD3hjk8VF
Remember all the data we share in our webinars is available to all our retailer partners in Portal. https://t.co/EDf9qVrDzA
We're continuing to see growth in year-on-year like-for-like prices across all vehicle age groups. https://t.co/ODHBivfOaG
First up it’s our (now legendary) audience update with @therickw. Audience remains strong with visitors to our marketplace up 71.1% vs 2020 and 43.4% vs the same period in 2019. https://t.co/AGsgtHodwW
Just 10 minutes until our next webinar where we'll be revealing what it takes to be an award winning retailer along with sharing some of the findings of our ongoing mystery shopping campaign. Join live at https://t.co/XpC7E23X6j https://t.co/5xv5bLBNLY
The latest figures from the @SMMT reveal that used car transactions fell by 8.9 in Q1 of 2021 with 1,687,755 transactions taking place in the period. https://t.co/Q3WrVyehyd
Join the @AutoRetail Live Q2 briefing where Paul Philpott, @KiaUK president and CEO, Darren Ardron, @perrysmotors managing director, and Nathan Coe, chief executive of Auto Trader will discuss the future for car sales in 2021 > https://t.co/RJeCB6PpC3 https://t.co/FUtSEQpYNq
Our latest Monthly Market Intelligence report is now live with this month’s edition focussing on used electric vehicles. Read now to discover our latest insights including what brands and models buyers are considering> https://t.co/GvFaOz7C96 https://t.co/RkDhvDeRO8

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience