Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

How did @UKVolkswagen's no.1 franchised retailer influence 66% of its new car sales on Auto Trader? Here's our new car product lead, David, to explain. For more information on how we can take your brand new cars out of hiding, just visit https://t.co/Zsb9UUlb4i https://t.co/IdIsrkydjx
Don't miss the next #ARNLive on 6th Feb. @perrysmotors' MD Darren Ardron, @HowardsGroup's Peter Haynes & AT's COO Catherine Faiers will join Al Clarke to share their views on the market & offer their tips on success in 2020. Register your place here: https://t.co/owxmLkC043 https://t.co/e7wFgJL1ef
We know first hand just how infectious @sharonashcroft's passion for #DiversityandInclusion is. What she & her team have achieved at @trustford is beyond impressive. If you're looking for inspiration on how to embed a more diverse culture into your business, look no further! https://t.co/BxW35GK1kl
In 2019 we saw circa 2.5 billion advert views of use and new cars on our marketplace. We've seen the most viewed used cars, but what was the most popular new car? The no.1 spot goes to the iconic Volkswagen Golf 🏆 You can find out more here: https://t.co/9YsOqbDeht https://t.co/mHOmWE5MbN
We're seeing some great pieces of coverage announcing the official launch of Dealer Auction yesterday. Find out how this independent company with the combined expertise of @CoxAutomotiveUK & Auto Trader is set to transform the wholesale market https://t.co/rHSBROgeFf
Based on advert views, German marques were the most popular used cars last year. The @BMW_UK 3 Series topped the list as the most viewed second hand car on our market place in 2019. Find out more here: https://t.co/9YsOqbDeht https://t.co/txZZXeyI7B
As part of its commitment to drive diversity in auto the NFDA recently held its 1st Drive my Career networking event for female apprentice technicians.Over 40 joined HR execs from across the industry to share thoughts on attracting female talent. Read more https://t.co/o4xuN1qJiG https://t.co/RXFr3s9ilX
Following details of last year's new car performance from the @SMMT why not take a look at 2019's most popular new cars on Auto Trader? Our report reveals what makes, models & body types received the most views, as well as the nation’s favourite features https://t.co/KX9m29AEM9 https://t.co/WOxFlpA5oF
"A slight uptick in sales may have closed the year off on a positive note, but 2019’s overall disappointing new car performance will come as little surprise to anyone on the front line." Read our response to the @SMMT's December new car registrations here https://t.co/r1B5OcDZLl https://t.co/lrj4nPMFJp
Consumers weren't only eating mince pies and watching the Queen's speech over the festive period...they were looking for their next car too. Don't miss out on the New Year rush; make sure your cars can be found on the UK's largest digital automotive marketplace. https://t.co/OkO8BkBF2g

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience