Who we are

Our strategy

Auto Trader exists to lead the digital future of the UK automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

Very insightful view from Andy Barratt on the future of EVs: "There isn't an economic proposition without government support that makes electrification that viable today" @AutoRetail #ARNForum https://t.co/IW110ZcnJk
A fascinating key note from @forduk 's Chairman & MD, Andy Barratt at this morning's #ARNForum. "Consumers don't really care about the latest specs... what they care about is their monthly outgoing" https://t.co/ULrhUSydGh
A superb line up at today's @AutoRetail #ARNForum. Looking forward to hearing unique insight on how #Brexit will affect our industry. https://t.co/OJiAYU3FiY
We believe under representation of women in automotive is one of the most important issues in our industry. That’s why we’re thrilled to be partnering with the @auto30club to help support their efforts in driving greater #diversityinauto Find out more https://t.co/o1Hx9EvIlz https://t.co/FxlikZhITZ
This morning's @SMMT used car figures revealed a relatively solid market over Q3, dipping slightly to just -2.1% on Q3 2017. Year to date, the market is a very respectable -2.5% down on last year. Read the results in full here: https://t.co/jWfTeCIugI https://t.co/ikcsNGo4F8
We're proud to be the UK's most trusted automotive classified website https://t.co/SeFGtT3Hmj
The brilliant @alclarkeltd sharing fascinating insight on the true value of a #DiversityandInclusion strategy at @AMLive2018 #AMLive2018 You can find out more on what Al discussed here: https://t.co/1vnsgdTFSM https://t.co/JjIMK2Vhgb
Looking forward to a great #AMLive2018 from the @AMchatter team. A great buzz of activity already! https://t.co/Z1fTCF7LmL
Thank you to everyone that joined yesterday's #ARNLive & a big thanks to @VWUKNews' Alison Jones & @DobiesCumbria's Bill Dobie for sharing their insight. Don't worry if you missed the live show as it's now available on-demand and podcast: https://t.co/ytjNaXYr3d https://t.co/Td3t0Yl5a5
And we're live! Don't forget, if you want to ask any questions to Alison, Bill or Rebecca, either use the hashtag #ARNLive or on your dashboard https://t.co/XJkyiVGgAm

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience