Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our purpose is to improve car buying in the UK, whilst also evolving the wider automotive ecosystem. Our mission is to lead the future of the UK’s digital automotive marketplace and become the UK’s most admired business. In order to achieve our purpose and mission, our strategy focusses on three growth horizons:

Core

Maintain the best customer experience for buying and selling vehicles

Our core marketplace continues to offer a strong runway for growth, underpinned by continuous improvement of the car buying experience.

Continually innovate to create value for our customers

We continue to invest in the onsite experience and the tools available to consumers to help them make the most informed decisions.

Improve vehicle stock choice, volumes and accuracy

It is vitally important we maintain our leadership position across different stock profiles, including: age, price, make, model and region, across both new and used vehicles. All our stock is underpinned by our extensive vehicle taxonomy.

Adjacent

Become to new cars what we are in used

We’ve identified adjacent market opportunities which leverage either our large consumer audience or our relationships with retailers and manufacturers. Our proposition gives franchise retailers the ability to advertise physical new cars are immediately available to buy, and includes their associated discount.

Develop a more efficient way to source, dispose and move vehicles

A consistent pain point for retailers is how they currently source vehicles outside of consumer part-exchanges. Disposing of and moving vehicles in a cost effective way can also be challenging, with many retailers wedded to one supplier.

Future

Extend our product offering further down the buying funnel, towards online transactions

We believe future opportunities exist in creating an online transaction journey for car buyers. Our research suggests there is a growing desire to complete more aspects of the car buying journey online. While the options available to a consumer as they move through the car buying process will remain largely unchanged, how they interact with retailers and the technology through which they engage will evolve. We continue to look at the various component parts which make up the online transaction journey and how we might offer those ono Auto Trader.

We've got something very exciting launching soon... Wednesday 7th October, save the date 👀 #RPM https://t.co/op0RVqngLN
The @KiaUK Sorento is currently the UK’s fastest selling car, taking an average of just 24 days to turn on UK forecourts according to our Fastest Selling Index. #atinsightoftheday #kia #mazda #peugeot #mercedes-benz https://t.co/0amym8KyIK
Join us on Thursday at 10am for our next #webinar to hear our latest #automotiveindustry updates and #insights and to hear from our CEO, Nathan Coe and @MarshallMotorGp Register now >https://t.co/knn3yUlJ3l https://t.co/HaxCu2EFss
Nathan Coe, our CEO, shared an update with our customers today reassuring them that Boris' announcement earlier this week has had no negative impact on consumer demand. Read Nathan's full thoughts on our latest blog post: https://t.co/sx37kiEHBY
Used car prices continue to climb with last week seeing overall used car prices increase by 7.7%, up from 7.4% the week before and the 20th week of consecutive price growth. #atinsightoftheday #usedcar #Pricing #Petrol #diesel #ElectricCars https://t.co/dmR56DmzNf
Following this week’s government announcement, @stuart_trader, @ClarkRjoclark and @therickw got together to share with you our latest #data & #insights and why there should be no cause for concern in the #AutomotiveIndustry. Watch now at https://t.co/Bch7T5zgYf https://t.co/fTBAjSqCzU
A large segment of buyers believe that owning a car is more important now than it was pre-#COVID19. With that in mind, have you experienced a surge in demand and how have you adapted to meet it? #atinsightoftheday #cardealers https://t.co/J7IikqsNyW
In light of yesterday’s @GOVUK announcement about the new #COVID19 restrictions, our CEO Nathan Coe provides you with the latest #automotive market update and reveals that all indications suggest that consumer demand will continue to remain strong https://t.co/k9dMUo0zCb
Simplifying the car buying process is key to ensuring buyers get their perfect car with ease. So what are you doing and what do you think still needs to be done to simplify the car buying journey? #atinsightoftheday https://t.co/IBp0CHzBgK
The Auto Trader Retailer Awards are back for 2020 in an all new digital format. Register now and join us live to find out if you are one of this year's winners > https://t.co/KwMTCYTfu9 https://t.co/pdnGmFmWcZ

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience