Our purpose is to improve car buying in the UK, whilst also evolving the wider automotive ecosystem. Our mission is to lead the future of the UK’s digital automotive marketplace and become the UK’s most admired business. In order to achieve our purpose and mission, our strategy focusses on three growth horizons:
Core
Maintain the best customer experience for buying and selling vehicles
Our core marketplace continues to offer a strong runway for growth, underpinned by continuous improvement of the car buying experience.
Continually innovate to create value for our customers
We continue to invest in the onsite experience and the tools available to consumers to help them make the most informed decisions.
Improve vehicle stock choice, volumes and accuracy
It is vitally important we maintain our leadership position across different stock profiles, including: age, price, make, model and region, across both new and used vehicles. All our stock is underpinned by our extensive vehicle taxonomy.
Adjacent
Become to new cars what we are in used
We’ve identified adjacent market opportunities which leverage either our large consumer audience or our relationships with retailers and manufacturers. Our proposition gives franchise retailers the ability to advertise physical new cars are immediately available to buy, and includes their associated discount.
Develop a more efficient way to source, dispose and move vehicles
A consistent pain point for retailers is how they currently source vehicles outside of consumer part-exchanges. Disposing of and moving vehicles in a cost effective way can also be challenging, with many retailers wedded to one supplier.
Future
Extend our product offering further down the buying funnel, towards online transactions
We believe future opportunities exist in creating an online transaction journey for car buyers. Our research suggests there is a growing desire to complete more aspects of the car buying journey online. While the options available to a consumer as they move through the car buying process will remain largely unchanged, how they interact with retailers and the technology through which they engage will evolve. We continue to look at the various component parts which make up the online transaction journey and how we might offer those ono Auto Trader.
