Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our purpose is to improve car buying in the UK, whilst also evolving the wider automotive ecosystem. Our mission is to lead the future of the UK’s digital automotive marketplace and become the UK’s most admired business. In order to achieve our purpose and mission, our strategy focusses on three growth horizons:

Core

Maintain the best customer experience for buying and selling vehicles

Our core marketplace continues to offer a strong runway for growth, underpinned by continuous improvement of the car buying experience.

Continually innovate to create value for our customers

We continue to invest in the onsite experience and the tools available to consumers to help them make the most informed decisions.

Improve vehicle stock choice, volumes and accuracy

It is vitally important we maintain our leadership position across different stock profiles, including: age, price, make, model and region, across both new and used vehicles. All our stock is underpinned by our extensive vehicle taxonomy.

Adjacent

Become to new cars what we are in used

We’ve identified adjacent market opportunities which leverage either our large consumer audience or our relationships with retailers and manufacturers. Our proposition gives franchise retailers the ability to advertise physical new cars are immediately available to buy, and includes their associated discount.

Develop a more efficient way to source, dispose and move vehicles

A consistent pain point for retailers is how they currently source vehicles outside of consumer part-exchanges. Disposing of and moving vehicles in a cost effective way can also be challenging, with many retailers wedded to one supplier.

Future

Extend our product offering further down the buying funnel, towards online transactions

We believe future opportunities exist in creating an online transaction journey for car buyers. Our research suggests there is a growing desire to complete more aspects of the car buying journey online. While the options available to a consumer as they move through the car buying process will remain largely unchanged, how they interact with retailers and the technology through which they engage will evolve. We continue to look at the various component parts which make up the online transaction journey and how we might offer those ono Auto Trader.

If you missed this week’s webinar featuring our interview with John O'Hanlon then don’t panic! You can now watch the whole webinar on demand > https://t.co/JOzyGd9SYs https://t.co/wpY71cGxtN
We're excited to be sponsoring Weekends on @davechannel, reaching 25.2 million adults over the next 12 months, to help encourage even more potential buyers to #cardealers adverts on Auto Trader! https://t.co/BWUS0yCHUF
Not only did the @Tesla Model 3 take the New Car of the Year award at this year’s Auto Trader New Car Awards, but it also took the Best Electric Car award! Find out what owners said now at https://t.co/blltmT0Wbi #Tesla #model3 #newcar #awards #Automotive https://t.co/lSXeHSddzH
This week the @SMMT revealed new car registrations were up 11.3% compared to July last year! Looking closer at the data we can see this was primarily driven by a surge in alternative fuel vehicle registrations which now account for 25.5% of market share. #atinsightoftheday https://t.co/GbElJLHanV
Tune into @AutoRetail Live at 2pm today to hear the latest advice, tips, insight & discussion from the expert panel - @ASE_Global's chairman @mikejonesase, Luscombe Motor's @RobinLuscombe & Auto Trader's head of new car, Sue Fish. Register for free here: https://t.co/0FJeYOFhfj https://t.co/GKnoJKJQiz
Data from the @SMMT shows an 11.3% year-on-year growth in new car registrations in July. Registrations for year currently stand at 828,389, down 41.9% year on year. Find out more about selling brand new cars and vans on Auto Trader https://t.co/9pnuyRUMQI #atinsightoftheday https://t.co/0XltI7iOqO
Thanks to @ClarkRjoclark & @johnfohanlon1 for a fascinating interview. Great to hear such optimism for our industry!
Pre-#COVID19 - John believes their web presence wasn’t geared to help facilitate remote sales but, as a result of the pandemic, they have focussed on enabling more of the car buying journey to take place online - something they will continue to do into the future
John expects a slight softening in the next 2-3 weeks but this will be due to holiday season so no reason to panic – key is to focus on the quarters performance which has been incredibly strong for @WaylandsVolvo
We've been looking forward to this! @ClarkRjoclark has just started our interview with @johnfohanlon1 - sure to be some great insights here https://t.co/3IfhnCO5D4

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience