Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our purpose, to Drive change together. Responsibly., defines and enhances everything we do. It’s the bedrock of our strategy and with a clear focus on our three strategic pillars, alongside our commitment to make a difference; we’re delivering this purpose by...

  • ...growing our marketplace

  • ...delivering better online buying & selling experiences

  • ...building stronger partnerships

  • ...driving an inclusive culture

  • ...making environmentally friendly choices

Our strategic pillars


Continuing to evolve and improve our marketplace to offer the best online search experience.
The largest and most engaged consumer audience underpins our network effect marketplace model. We aim to maintain our leadership position across both new and used vehicles and continue to increase the breadth and depth of vehicles available to buy. Whilst creating value to allow retailers and manufacturers to increase sales, we continue to invest in the technology to enable the online car buying experience and in the onsite tools that consumers need to help them make the most informed decisions.

Digital retailing

Creating the leading platform which enables more of the car buying journey to be completed online.
We continue to evolve both our products and consumer experience, to bring more of the car buying journey online. By doing so, we aim to make the current process significantly more efficient, for both car buyers and our retailer customers. Having built the component parts of guaranteed part-exchange, reservations and finance we have the foundations in place so that we are ready to scale our full proposition. We will achieve this by creating an end-to-end deal building journey on Auto Trader which includes these component parts.

Data as a platform

Embedding our data and insight to enable our customers to make better and faster decisions.
A key strategic priority is to further embed our data into the industry, giving buyers and retailers up-to-date insight, allowing them to make better and faster decisions. We aim to provide both data and insight capabilities to support a multitude of customers across many segments, solving a variety of challenges. Our data provides the accuracy, scale and ease of integration to suit our customers’ needs. We continue to make progress; this year we have not only increased the volume of data we have shared but also the frequency.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience