Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

The latest edition of @CarDealerMag features a great piece on our latest 'Making Diversity& Inclusion a Business Reality' report & event in partnership with @ennisandco. If you're yet to download your free copy, just visit https://t.co/ZPShVc8jDL https://t.co/Kw1qHZMqJB
Massive congrats @tompassant Only a select number of retailers who are truly excelling at customer service received a #ATHighlyRated award. A great achievement 👍 https://t.co/rr6h1fV4Q0
Was brilliant seeing you again guys, and thrilled for your success, it's hugely deserved! Enjoy celebrating with the rest of the team today 😉 https://t.co/x0cnooCqDY
Congratulations guys! https://t.co/EE6mCzKH55
Final drum roll!! And the winner is @Chorley_Group Massive well done, a brilliant achievement and hugely deserved #ATAwards https://t.co/lft4EUmfOR
Now for the final winner of the evening, Retailer of the Year Award over 100 stock! Our finalists are @cartime_uk Motorpoint and @Chorley_Group #ATAwards https://t.co/9C8TjtwGX4
Another drum roll please!! And the winner is…@AngusMacKinnonl Congratulations guys delighted for you #ATAwards https://t.co/QJURwZiu4W
Now for Retailer of the Year Award 50-100 stock. Our finalists are @AngusMacKinnonl, @RobinLuscombe and Haynes Ford #ATAwards https://t.co/BajxEiQmSQ
Drum roll please!! And the winner is @smallbone_cars 🥂Well done!! #ATAwards https://t.co/jmm0mfBB3e

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience