Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our purpose defines everything we do.
We exist to grow both our car buying audience and core advertising business. We will change how the UK shops for cars by providing the best online car buying experience, enabling all retailers to sell online. Our purpose has helped us form our strategy which we display as three commercial growth horizons:


Provide the best online car buying experience in terms of transparency, choice and convenience

The largest and most engaged consumer audience underpins our network effect marketplace model. We continue to invest in the online car buying experience and the tools available to consumers to help them make the most informed decisions. It is vitally important we maintain our leadership position across both new and used vehicles, whilst continuously creating value to allow retailers and manufacturers to increase sales

Create tools and products to allow retailers and manufacturers to increase sales

We continue to invest in the onsite experience and the tools available to consumers to help them make the most informed decisions.


Become to new cars what we are in used

Our proposition gives franchise retailers the ability to advertise physical new cars on Auto Trader; this informs consumers which new cars are immediately available to buy, and includes more transparency around pricing.

Embed our data and insight to enable buyers and retailers to make better and faster decisions

A key strategic priority is to further embed our data into the industry, giving buyers and retailers up-to-date insight, allowing them to make better and faster decisions. We have made real progress this year and have not only increased the volume of data we have shared but also the frequency.


Enable more of the transaction to be completed on the Auto Trader platform

We believe future opportunities exist in creating an online transaction journey for car buyers. Our research suggests there is a growing desire to complete more aspects of the car buying journey online. We continue to evolve both our products and consumer experience across both new and used cars, aiming to make the current process significantly more efficient, for both car buyers and our dealer customers, by leveraging our digital tools.

Great to see DealerDesk utilising our API to enable retailers to instantly publish and update their Auto Trader adverts without the traditional wait for old-fashioned stock feeds! https://t.co/RyCrCG1fl0
August saw record levels of demand from consumers seeking out their next vehicle. But with supply issues continuing, what can you do to ensure your forecourt remains stocked to meet demand? Find out in our latest blog by @MarcThornboroug👇https://t.co/tUerFkP4Qf
Register for our next webinar where we’ll be exploring the latest in automotive logistics with special guest Thomas Mallet of Ecomotive Logistics. We’ll also be sharing our final step in addressing admin fees along with an update on the market 👉 https://t.co/GWNbgNrxVg https://t.co/SNIlt3nfcE
155,000 vehicles are underpriced on Auto Trader, meaning that there is a staggering amount of profit being missed out on by retailers. Find out more and what you can do to ensure you’re not leaving any profit on the table in this week’s tip of the week with @AndrewKorpela https://t.co/vj8Ux1Z2Jn
The popularity of electric vehicles continues to grow with the @Hyundai_UK IONIQ 5 being the most viewed new car on our platform over the last month. Will we see an electric vehicle top of the list next month and what needs to be done to sustain interest? Let us know👇 https://t.co/gNbRriDIiV
The @KiaUK Soul EV came out top among consumers looking for an EV that offers great value, taking the Best Value Electric Car at the Auto Trader New Car Awards 2021. https://t.co/LcVmx4kwKO
Demand for vans continues to increase with last month seeing the number of leads per new van on our marketplace grow a staggering 44% compared to August 2020, a new record. Overall van leads are also up by 30% vs 2020. https://t.co/6h2zt1D54r
On 22nd September we’ll complete our admin fees journey by adding the admin fee into the total advertised price and reflecting this in our valuations and price indicators. Find out more in our latest blog👇 https://t.co/ZVRpYhssAA
We're delighted to be supporting this year's @BenSupport4Auto Ben Ball taking place on the 8th Dec at the Roundhouse. There are now just a handful of tables left so be sure to book yours now to avoid missing out 👉https://t.co/6jC6ZaoEND https://t.co/zQCWD0JCRg
Our latest Monthly Market Intelligence report is now live. Check it out now to discover our latest new and used car market insights along a focus on EV pricing👉https://t.co/g8bPs1X6CE https://t.co/gB6Zh0p8rF

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience