Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our purpose is to improve car buying in the UK, whilst also evolving the wider automotive ecosystem. Our mission is to lead the future of the UK’s digital automotive marketplace and become the UK’s most admired business. In order to achieve our purpose and mission, our strategy focusses on three growth horizons:

Core

Maintain the best customer experience for buying and selling vehicles

Our core marketplace continues to offer a strong runway for growth, underpinned by continuous improvement of the car buying experience.

Continually innovate to create value for our customers

We continue to invest in the onsite experience and the tools available to consumers to help them make the most informed decisions.

Improve vehicle stock choice, volumes and accuracy

It is vitally important we maintain our leadership position across different stock profiles, including: age, price, make, model and region, across both new and used vehicles. All our stock is underpinned by our extensive vehicle taxonomy.

Adjacent

Become to new cars what we are in used

We’ve identified adjacent market opportunities which leverage either our large consumer audience or our relationships with retailers and manufacturers. Our proposition gives franchise retailers the ability to advertise physical new cars are immediately available to buy, and includes their associated discount.

Develop a more efficient way to source, dispose and move vehicles

A consistent pain point for retailers is how they currently source vehicles outside of consumer part-exchanges. Disposing of and moving vehicles in a cost effective way can also be challenging, with many retailers wedded to one supplier.

Future

Extend our product offering further down the buying funnel, towards online transactions

We believe future opportunities exist in creating an online transaction journey for car buyers. Our research suggests there is a growing desire to complete more aspects of the car buying journey online. While the options available to a consumer as they move through the car buying process will remain largely unchanged, how they interact with retailers and the technology through which they engage will evolve. We continue to look at the various component parts which make up the online transaction journey and how we might offer those ono Auto Trader.

Next up our Head of SEO, @AdamWhittles, shares some of the latest optimisations we've made to your Retailer Store to help enhance your SEO. https://t.co/Tss2FOhmxo
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
Used car prices continue to rise and there is potential to increase the profitability of your forecourt if you keep up to date with price changes and price to market. https://t.co/14JHVVgF6q
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
The @MercedesBenzUK GLA continues to be the fastest selling car in the UK, taking an average of just 23 days to turn on retailers forecourts right now. https://t.co/hcDxlDWwSQ
The @MGmotor ZS was awarded the Best Value New Car at this year's Auto Trader New Car Awards. Owners of the ZS highlighted the combination of great quality, reliability and performance, mixed in with a fair price and low running costs. https://t.co/2etPaVt2UB
Join our next webinar where we will be helping you make the most of this opportunity and sharing some tips and tricks to optimise your Retailer Store and maximise buyer traffic > https://t.co/dwY7UtjvqA https://t.co/EyHNe5DxQN
148,000 UK car owners voted the @Hyundai_UK Tucson as the Best Car for Long Distances at the Auto Trader New Car Awards 2021. One owner stated that “The amount of space, front, back and in the boot is very impressive and the console for music and media is brilliant." https://t.co/XajhCH3gDj

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience