Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our purpose defines everything we do.
We exist to grow both our car buying audience and core advertising business. We will change how the UK shops for cars by providing the best online car buying experience, enabling all retailers to sell online. Our purpose has helped us form our strategy which we display as three commercial growth horizons:

Core

Provide the best online car buying experience in terms of transparency, choice and convenience

The largest and most engaged consumer audience underpins our network effect marketplace model. We continue to invest in the online car buying experience and the tools available to consumers to help them make the most informed decisions. It is vitally important we maintain our leadership position across both new and used vehicles, whilst continuously creating value to allow retailers and manufacturers to increase sales

Create tools and products to allow retailers and manufacturers to increase sales

We continue to invest in the onsite experience and the tools available to consumers to help them make the most informed decisions.

Adjacent

Become to new cars what we are in used

Our proposition gives franchise retailers the ability to advertise physical new cars on Auto Trader; this informs consumers which new cars are immediately available to buy, and includes more transparency around pricing.

Embed our data and insight to enable buyers and retailers to make better and faster decisions

A key strategic priority is to further embed our data into the industry, giving buyers and retailers up-to-date insight, allowing them to make better and faster decisions. We have made real progress this year and have not only increased the volume of data we have shared but also the frequency.

Future

Enable more of the transaction to be completed on the Auto Trader platform

We believe future opportunities exist in creating an online transaction journey for car buyers. Our research suggests there is a growing desire to complete more aspects of the car buying journey online. We continue to evolve both our products and consumer experience across both new and used cars, aiming to make the current process significantly more efficient, for both car buyers and our dealer customers, by leveraging our digital tools.

Over 75% of all time spent on UK automotive sites is spent on Auto Trader. 20% more leads were delivered to retailers in 2021 than in 2020, a sign of strong buyer intent and the ever-increasing importance of online in the buying process. https://t.co/AySv9w7RwG
Over 75% of all time spent on UK automotive sites is spent on Auto Trader. 20% more leads were delivered to retailers in 2021 than in 2020, a sign of strong buyer intent and the ever-increasing importance of online in the buying process. https://t.co/YiU38W6Vc5
Our CEO Nathan Coe will be live on next week's webinar to answer your questions. You can submit your questions to him in the comments and when you register to join the webinar live at https://t.co/rdtNiD8APu https://t.co/d99VfhPofQ
Last week saw the 89th week of consecutive used car price growth, with prices rising 28.6% year-on-year. With used car prices continuing to rise it’s crucial to keep repricing your stock inline with the market to ensure you aren’t leaving profit on the table. https://t.co/MRHJVoNvzs
2021 was a record year for new electric vehicles on our marketplace which saw a record number of advert views in 2021, with 1 in 5 new car advert views now for an electric vehicle. What EVs do you think we'll see drawing the most attention in 2022? https://t.co/niblnnJaPl
Looking to evolve your business by breaking free of outdated data feeds and enabling your customers to have a real-time view of your digital forecourt? Then check out our ‘Essentials to connected retailing’ masterclass now 👉 https://t.co/VggO5GDvFa https://t.co/hRUW9aXDTf
We’re still faced with an element of uncertainty when it comes to the pandemic which means you need to be prepared for any eventuality. So in this week’s tip of the week, @AndrewKorpela shares some top tips on how to make sure you're prepared for whatever is thrown at you next. https://t.co/9cKawLT6Q9
In his latest update, our CEO Nathan Coe shares our latest market insights, including an analysis of consumer demand and pricing, and reveals our plans for 2022. https://t.co/oyxwpJf2U1
With record numbers of new electric vehicle sales and, as we reveal in our latest blog, an electric vehicle being the fastest selling of any used vehicle in 2021, last year really was a victory for voltage 👇 https://t.co/j4Al3nByBL
In our latest Monthly Market Intelligence Report, we analyse the 3 key trends that came to define the automotive industry in 2021, record demand, the growth in used car prices and the acceleration of EV adoption 👉https://t.co/tVW6vpQjxm Will these trends continue through 2022? https://t.co/rITl15odBm

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience