Who we are

Our strategy

Auto Trader exists to lead the digital future of the UK automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

Chris Penny and Marc Thornborough are taking part in this year's Bangers4BEN, hoping to raise £100,000. If you'd like to donate to this amazing cause, then please visit: https://t.co/IqvEEW0WSa https://t.co/Wm1F6PJnEs
Want to hear how data can help you sell more cars, more quickly? Or hear the latest data best practice from the industry's best performing retailers? Then be sure to tune in for our 'behind the scenes' webinar at 12pm this Thursday: https://t.co/k4dKMvldzV https://t.co/TPL50tnkTf
Amazing achievement! Those genuine reviews only come from offering the very best customer experience so a huge congratulations to everyone at @smallbone_cars 🏆 https://t.co/eZBkIvnUuW
On the 25th Sept. we're launching the next edition of the Market Report, our biannual review of the industry. This time we're focusing on the future of ownership & the implications of the growing spectrum of access models. Check out previous editions here: https://t.co/6yFoc2JDtY https://t.co/vtvKcHiuLy
Our insight director, Nick King is at the @ON24 #WebinarWorld today sharing the AT story: how we've developed our webinar platform to engage & share best practice with more of our customers than ever before. Catch-up with all of our recent webinars here: https://t.co/cDQ9xRu2Uo https://t.co/0z4w6SMUeA
We're at the iconic @NewburyRacing today for our free AT Masterclass. We'll be sharing the latest market insight, as well as best practice guidance based on the strategies of the very best performing retailers. Look out for when we're next in your area: https://t.co/zraCdB1UUj https://t.co/DZ02Yq2CSc
According to the latest results from the Finance & Leasing Association used car finance grew 6% by volume &13% by value in July. Make sure you're making the most of more consumers looking to buy their next car monthly: https://t.co/QanUNJRB6v https://t.co/60vzlN5FU0
The results are in: a record August for new car registrations. According to the @SMMT, last month was up a huge 23.1%. What's more AFVs surged a record 88.7%. Does this reflect what you've seen on your forecourt? Find the full results here: https://t.co/AcAi5Hiiml https://t.co/678gJ15T8E
Tomorrow we'll find out just how much WLTP has affected the UK market in August. Will it top the 49% recorded in Spain or the 40% in France? Watch this space for @SMMT new car registrations https://t.co/Zb55ctgCPD
Our latest Retail Price Index reveals the average cost of a used car increased 7% in July, but also highlights a clear disparity in price growth between volume and premium brands. Read the full story here: https://t.co/dguPqcqHFa https://t.co/LFlb9a6lLq

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience