Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

Just over a week to go to this year's @Auto30Club annual conference which we're proud to be hosting in our London offices. We're looking forward to what's set to be a fantastic day of unique insights, best practice and networking https://t.co/Phfymugcnw
On the 28th November at 11am we'll be hosting a webinar regarding our forthcoming changes to the consumer experience on our marketplace. Don't miss the opportunity to ask all your questions & comments to Beth, Chris and Marc. Sign up today here: https://t.co/2cSKLzsh8F https://t.co/vZhu7jXBBg
We're excited to partner with @gard_x to incorporate its innovative SpinCar technology onto our marketplace which we believe will further help retailers stand out in today’s increasingly competitive market. Read all about it on @AMchatter here https://t.co/AWdNtYWVWL
Two weeks to go! If you're not a member of the @Auto30Club (yet!) and would like to attend this one day seminar please get in touch with victoria@automotive30club.co.uk https://t.co/5w61NEY23R
We're proud to sponsor this year's @Auto30Club conference on 28 Nov. The event will see a host of brilliant guest speakers from inside & outside the industry sharing unmissable insight. For non members wishing to attend please get in touch with victoria@automotive30club.co.uk https://t.co/pr5hIwac0L
Did you know 88% of car buyers are worried they’re not getting a fair deal & 86% are worried they can’t trust the retailer. To help instil more confidence in the vehicle, the price & the retailer we're evolving the consumer experience. Find out more here https://t.co/kJyCtRAkTm https://t.co/PbvVn2RR5h
Throughout May & June we hosted a series of Dealer Open Golf Championship qualifiers around the UK with 192 golfers taking part. Last month we held the final at The Grove - it was a fantastic day & the brilliant team from @HiltonGarage lifted the trophy. Congratulations guys 🏆 https://t.co/xUQfHwt390
Good luck everyone!🏆 https://t.co/1eUedGX8Vp
We're very honoured to have been invited to @TrustFordUK's brilliant annual employee conference today. Our Insight Director Nick King loved the opportunity to share some of our latest insights from the Market Report and Car Buyers Report. Thank you for having us! https://t.co/GgP3OBzAzR
The latest figures from the AT Fastest Selling Index show that the Renault ZOE isn't only the fastest selling used car in the UK, it's the 2nd too. It's just the 3rd time a pure EV has taken the top spot & the first to get the one-two. Read more here: https://t.co/UmqSVkDRFN https://t.co/KN1NeyR9Fe

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience