Our purpose defines everything we do.
We exist to grow both our car buying audience and core advertising business. We will change how the UK shops for cars by providing the best online car buying experience, enabling all retailers to sell online. Our purpose has helped us form our strategy which we display as three commercial growth horizons:
Core
Provide the best online car buying experience in terms of transparency, choice and convenience
The largest and most engaged consumer audience underpins our network effect marketplace model. We continue to invest in the online car buying experience and the tools available to consumers to help them make the most informed decisions. It is vitally important we maintain our leadership position across both new and used vehicles, whilst continuously creating value to allow retailers and manufacturers to increase sales
Create tools and products to allow retailers and manufacturers to increase sales
We continue to invest in the onsite experience and the tools available to consumers to help them make the most informed decisions.
Adjacent
Become to new cars what we are in used
Our proposition gives franchise retailers the ability to advertise physical new cars on Auto Trader; this informs consumers which new cars are immediately available to buy, and includes more transparency around pricing.
Embed our data and insight to enable buyers and retailers to make better and faster decisions
A key strategic priority is to further embed our data into the industry, giving buyers and retailers up-to-date insight, allowing them to make better and faster decisions. We have made real progress this year and have not only increased the volume of data we have shared but also the frequency.
Future
Enable more of the transaction to be completed on the Auto Trader platform
We believe future opportunities exist in creating an online transaction journey for car buyers. Our research suggests there is a growing desire to complete more aspects of the car buying journey online. We continue to evolve both our products and consumer experience across both new and used cars, aiming to make the current process significantly more efficient, for both car buyers and our dealer customers, by leveraging our digital tools.
