Generating value
Maintaining a robust value creation
model for driving growth and
fulfilling our purpose.
How we create value
Better use of the digital journey
to put consumers in their next car
Our network effect
Our leading digital automotive marketplace benefits
from a network effect model whereby the largest volume
of in-market car buyers generate the most effective
response and sales channel for our customers, who in
turn provide consumers with the most extensive choice
of trusted stock. We use the large volume of data we
collect to enhance the car buying experience and create
efficiencies for our customers.
Creating a digital retailing platform on
top of our strong classified marketplace
We continue to see consumer behaviour shift towards online
retailing. We are building various components that allow more
of the car buying journey to be completed online. We aim to
bring these components into one end-to-end Deal Builder
journey which we believe will create a better consumer
experience and realise efficiencies for our retailer customers.
The scale of our consumer audience means we
are the most effective sales platform for selling
a vehicle in the UK.
77.5m
monthly average cross
platform visits during 2024
Our marketplace provides buyers with an
unrivalled choice of new and used cars,
catering for all needs.
445k
live car stock on average
per month during 2024
Developing tools to convert interest into sales
whilst on Auto Trader, stretches our influence
beyond just advertising.
c.1,100
retailers on Deal Builder
trial in 2024
How we ensure
ongoing value
13,783
average number of retailer forecourts advertising on our platform in 2024
553m
average monthly minutes spent on autotrader.co.uk
in 2024
c.1,100
retailers on Deal Builder
trial in 2024
How we ensure
ongoing value
We drive sustained, long-term value for
stakeholders through a clear focus on
our three strategic priorities:
Marketplace
Be the best place to buy a car
The largest and most engaged consumer audience underpins our network effect marketplace model.
Platform
Be the industry’s data & tech platform
Through a combination of our unique data set, scaleable technology and wide-ranging partnerships, we are uniquely placed to be the data and technology platform for UK automotive.
Digital retailing
Be the enabler for all retailers to sell online
We are building products and services to enable consumers to do more of the vehicle buying journey online.
01
Marketplace
02
Platform
03
Digital retailing
Considering stakeholders in our decision making
Acting in the interests of all parties and distributing
value fairly is key to how we do business.
With our consumers
Maintaining a large, engaged consumer base of in-market car buyers, sellers and researchers who have high levels of trust and confidence in Auto Trader, underpins the success of our business model.
With our customers
Our partnerships with almost 14,000 vehicle retailers, with manufacturers and other customers (such as leasing companies) mean that we continue to have the greatest choice of vehicles for consumers. The majority of our revenue is generated from our customers.
With our people
Our people are fundamental to our continued success. This requires us to attract new talent and to nurture, motivate and inspire a highly skilled workforce. We commit to ensuring that we continue to build a diverse and inclusive culture where everyone feels valued and able to achieve their full potential.
With our partners
& suppliers
We rely on our suppliers and partners to provide technology infrastructure, supply of data about vehicles and their financing, and in the fulfilment of some of our revenue generating products. Building trusted partnerships helps us to work better together and continue to provide the highest quality products and services.
With the community
& the environment
We aim to give back more to the planet than we take out and protect our business from the impact of climate change. We also strive to create stronger communities and have a positive social and environmental impact.
With our investors
Maintaining a continuous transparent dialogue with current and potential investors promotes confidence, resulting in continued access to capital to enable us to invest in the long-term success of the business.
Our strategy in action
Bringing together our three strategic priorities to deliver the best, data-driven digital retailing experience for our consumers and retailers.
Read MoreEngaging with stakeholders
Maintaining a clear, consistent dialogue with our stakeholders is key to fulfilling our purpose and ensuring the long-term success of our business.
Read More
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