Why invest in us?

What sets us apart as an investment opportunity?


We aim to change how the UK shops for cars by providing the best online car buying experience, enabling all retailers to sell online.

While we seek to do things differently at every juncture of how we do business, below summarises five key traits that elevate us as a truly unique investment proposition.


Largest volume of in-market car buyers

Auto Trader has over 90% prompted brand awareness with consumers and attracts over 63 million cross platform visits each month. The audience is not only large but highly engaged, with an average of 588m minutes spent on Auto Trader each month and, when measured against competitors, we hold more than 75% share of minutes spent across all automotive classified sites. This scale, combined with our user experience, means we are the most effective sales platform for anyone wanting to sell a vehicle in the UK.


prompted brand awareness with consumers


cross platform visits on average each month in 2022


minutes on average spent on AutoTrader each month in 2022

There is growing demand from consumers for more of the car buying process to be available online. Consumers believe that shifting to more of an online model will make comparing cars easier, avoid haggling and help in the research and understanding of ancillary products.


of buyers would consider buying a used car online according to our research


The largest and most trusted automotive marketplace

Our marketplace hosts the largest number of vehicle sellers (listing 430,000 cars per month on average in the year) through our partnership with more than 13,964 retailers. Our marketplace provides our audience with an unrivalled choice of both new and used cars to meet all consumers’ needs. Auto Trader is the most trusted automotive classified brand in the UK.

Our leading digital automotive marketplace benefits from a network effect model whereby the largest volume of in-market car buyers generates the most effective response for our customers, who in turn provide consumers with the most extensive choice of trusted stock. We use the large volume of data we collect to enhance the car buying experience and create efficiencies for our customers.


live car stock on average per month in 2022


car transactions in the UK in 2022


average retailer forecourts in 2022


of all minutes spent on automotive marketplaces are spent on the Auto Trader platform


Product innovation is digitalising the car buying process

The large volume of data, and the insight derived from it, powers everything that we do, from new product launches, through iterative feature changes, to enhancements of our search experience. We invest in our products to provide the best possible consumer experience and are building the component parts to allow more of the car buying journey to be completed online — via digital retailing.


Financially robust and strong cash generation

The highly cash generative nature of the business allows us to invest in long-term growth drivers and in more normal times to return cash to shareholders. Following an equity raise in April 2020 we have a robust balance sheet and are now in a net cash position.

A strong balance sheet


revenue in 2022

Increasing profits


operating profit in 2022

Our revenue streams

Want to find out more?

To speak to a member of the team directly, please get in touch using the details below:

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience