LSE: 822.20 GBP 8.00 (0.98%)
Menu
Close
06 January 21 Press releases

Auto Trader announces new support measures for retailers (1)

 

• Advertising packages will be free for February for all UK retailer customers

• Payment terms for January services will be extended by 30 days

 

Auto Trader , the UK’s largest marketplace for new and used cars, has today announced its support for all UK retailer partners following the latest lockdown restrictions affecting all nations of the UK. Auto Trader is providing its advertising packages for free for the month of February and an extension to its payment terms by 30 days for its January services.

Auto Trader has again responded with a support package to help the industry through this challenging time. This follows the Governments’ announcement on 4 January to increase the level of COVID-19 restrictions across the UK, which has once again forced all car retailers to close their showrooms. This support will help to ease retailers’ cash flow and enable them to come back quickly as soon as the restrictions are eased.  

It is understood that retailers in England, Wales and Scotland will be allowed to operate both home delivery and Click & Collect services. This, coupled with the high levels consumer activity seen through December and the early part of this month, will help to sustain some sales during this lockdown. Since Christmas, we have seen strong audience growth as well as consumer engagement, which has in turn boosted the numbers of leads sent to retailers. In fact, if we compare the Christmas period to the 28th – 3rd Jan, audience levels were up by 30%, advert views by 33% and leads by a huge 65%. The growth in leads is indicative of the shift in consumer buying behaviour, with buyers unable to visit forecourts, they are inevitably connecting more with retailers online.

Throughout this crisis, Auto Trader has supported the industry in every way they can. From product developments to enable digital retailing, to regular sharing of data and insight to support customer’s business decisions, through to the financial support provided with discounted packages, free periods and deferred payment terms. Advertising packages have been free for 3 out of the last 9 months and charged at a 25% discount in June, all at a considerable cost to the business.

Nathan Coe, Chief Executive Officer of Auto Trader, said: “We had all hoped that by now, with news of vaccines, that there would be a clear end in sight and that we could put this incredibly challenging period we’ve all experienced behind us. But once again, we face new challenges and further lockdown restrictions - certainly not the start to 2021 we were all hoping for.

“We remain committed to doing the right thing to support our customers and the wider automotive industry, which is why we have taken the decision once again to financially support our customers. By offering them a helping hand, through what we all hope will be the final hurdle in this pandemic, it will set them up to hit the ground running when their businesses are able to fully re-open.”

Share:
Up next
Auto Trader data to power Office for National Statistics' official measures of inflation
Read More
Retailers embracing digital are reporting more sales, more efficiency and more satisfied customers
Read More
Auto Trader is first FTSE 100 to achieve Gold Carbon Literacy status
Read More

Stay up to date

Follow us on our social channels to keep up with the latest news, insights and company developments.

 

If you would like to be added to our News & views mailing list, or have any media-related enquiries, please contact our press team:

Auto Trader UK

Auto Trader Insight

Auto Trader Life

Other Group sites

Looking to join the team?

Careers

Looking to buy or sell a vehicle?

Consumers

Keep in touch

Sign up to our email alerts service:

RNS alerts

Join our news & views mailing list
or submit media-related enquiries:

Contact our press team
  • @2024 Auto Trader Group plc. Registered in England with company number: 09439967.