Auto Trader launches 'New Car Offers' functionality to help retailers accelerate sales
14th April 2025, London – Auto Trader, the UK’s largest automotive marketplace, has announced ‘New Car Offers’, a new functionality that aims to boost lead conversions and enable partners to display transparent new car finance offers on their Auto Trader adverts.
Retailers will now be able to display a finance offer for new cars on the platform. With 9 in 10 buyers using finance to access a new car, displaying clear monthly payments directly onto listings will help to build trust, attract high-intent shoppers, and convert higher quality leads amongst those buyers.
‘New Car Offers’ will also help retailers save time and sell new car stock more quickly as 84% of consumers stated that being able to easily compare cars and finance offers is key to their car purchasing decision making. With this integrated tool, retailers can provide a single FCA-compliant finance example, providing clarity upfront for consumers.
As a result, the new functionality will cut down back-and-forth finance quotes and help customers make quicker decisions with a clear representative finance example, so retailers can sell their stock faster. The seamless technical integration makes it simple to attach finance offers to new car stock, ensuring retailers can easily capitalise on increased demand with transparent, compliant pricing.
The new solution comes as Auto Trader recently reported that visits to its new car platform increased 11% year-on-year last month and the new car market up 6% year to date. With consumer demand for new cars showing positive signs and the UK’s largest automotive marketplace continuing to help influence new car sales for many partners with the help of its recent Found AT marketing campaign investment, the introduction of ‘New Car Offers’ is another key step for retailers to improve performance further.
We’re delighted to announce New Car Offers, which will be a powerful and seamless addition to our new car package. It’s become more important than ever that consumers are given both transparency and confidence when purchasing a brand new vehicle and this aims to do exactly that.
"By displaying monthly costs upfront, retailers will be able to provide greater pricing clarity, helping consumers understand affordability at a glance, whilst ensuring that better quality leads are coming through to them, maximising their sales potential. We’re committed to enhancing the new car experience for both retailers and buyers and look forward to working with our partners over the coming weeks to make the new functionality a real success for all."
We're excited to start displaying new car finance offers on our New Vehicle adverts on Auto Trader. We want to convert browsers to buyers and showing them upfront exactly what deposit contributions they'll receive from the OEM means they'll know the monthly costs of how much deposit is required - providing greater price transparency from the start of their journey and helping us to stand out in a competitive marketplace.”
Mark Busby, Director of Commercial Operations at Hendy Group
Having the ability to now add clear finance offers to our new car adverts will ensure that prospective buyers feel more informed and confident when making a purchase with us. Not only this but the solution will be a real game changer for us as it will allow us to transact with consumers quicker than before, thus enabling us to save much needed time so we can focus our attention on other key tasks.
Craig Carter, Brand Director at D.M. Keith
Follow us on our social channels to keep up with the latest news, insights and company developments.
If you would like to be added to our News & views mailing list, or have any media-related enquiries, please contact our press team:
Sign up to our email alerts service:
Join our news & views mailing list
or submit media-related enquiries:
