Auto Trader Recognises Exceptional Customer Service with Auto Trader Highly Rated 2024
Auto Trader, the UK’s largest automotive platform for new and used cars is helping retailers showcase their exceptional customer service this week, with the launch of its Auto Trader Highly Rated 2024.
Retailers across the UK who have been consistently recognised by their customers as providing an outstanding experience by rating them highly on Auto Trader will be receiving a collection of exclusive Highly Rated assets, including stickers and digital logos to promote their excellence across their physical and digital showrooms. What’s more, retailers meeting the criteria will also have a Highly Rated logo added to their Auto Trader profile page and Retailer Store for maximum visibility.
Reviews are crucial to building confidence with buyers, and as one of the UK’s most widely known and trusted brands, recognition from Auto Trader builds on that confidence, helping Highly Rated retailers to stand out from competitors by creating even greater trust with car buyers. In fact, a recent onsite survey showed that almost 75% of Auto Trader consumers believe reviews are important in their decision-making process and would be more likely to visit a retailer who was Highly Rated1.
We are very proud to have been awarded Highly Rated on Auto Trader for the past six consecutive years. As a small family-run business, having a 4.9-star average with over 180 verified reviews on Auto Trader means that our customers have a greater trust in how we do business. Many of them often comment that our reviews had influenced their choice, even if it meant them travelling a distance. Customer satisfaction is incredibly important to us, and the Highly Rated scheme is a great reward for our hard work and effort."
Richard Mosely, Founder and Managing Director of Right Track Cars Ltd
Happy and repeat customers are our lifeline and best advert; they’ve enabled us to prosper and grow over the years, so achieving the Auto Trader Highly Rated accreditation for the last six years makes us all very proud and great for staff confidence. Importantly, recognition from Auto Trader gives our current and potential customers a huge amount of comfort and confidence when purchasing their next vehicle from us, especially when doing distance sales.”
Richard Smith, Managing Director of Golden Hill Garage
Receiving the Highly Rated recognition from Auto Trader is a real achievement and gives every member of staff a real boost. Being able to advertise this on our site gives our sales a real boost too, as it increases the confidence a customer has in us as an independent retailer being linked to such a recognised and trusted brand.”
Sally Leeming, Co-Founder of First4car.com
To qualify for Highly Rated accreditation, retailers must have met the following in the last 12 months:
Our Highly Rated accreditation continues to be an invaluable opportunity for us to recognise and celebrate those retailers who are providing an outstanding level of customer service. With consumers completing more of the car buying journey online than ever before, reviews are fundamental to establishing trust and confidence in every step of the process.
As one of the UK’s most widely known and trusted brands, we hope this accreditation will help our partners to stand-out in today’s increasingly competitive market, reassure potential car buyers, and give their colleagues the recognition they deserve.”
It’s recommended that retailers proudly showcase their achievement across their digital and physical dealership and every other consumer touchpoint to ensure potential customers don’t miss their Highly Rated status.
Retailers posting photos of their Highly Rated sticker on display in their dealership (or a screenshot of their digital asset) on their social media channels will have the chance to win a prize. To qualify, retailers need to post by midnight on Monday 5th August 2024 and tag one of the Auto Trader Insight accounts on X (@ATInsight), LinkedIn (Auto Trader Insight) or on Instagram (@autotraderinsight), along with the hashtag #ATHighlyRated
Entries across multiple platforms are permitted, and retailers will be entered once into the prize draw (per social media platform) if they share a screenshot, twice for a photo and three times for a video.
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