Chinese EV maker BYD scores early Euros goal as ad views soar on Auto Trader
Our traffic data shows that this tournament is already triggering a step-change in awareness of BYD little more than a year after they entered the UK market. This high-profile media partnership only underlines their ambitions in Europe where they face tough competition from the well-established legacy brands. BYD’s sales are growing rapidly, albeit from a low base, and the Euros partnership has the potential to cement them in the public consciousness.
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