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17 June 24 Press releases

Chinese EV maker BYD scores early Euros goal as ad views soar on Auto Trader

  • Chinese EV maker BYD has scored an early goal as an official partner of the Euro 2024 tournament after the publicity move triggered a surge in interest from would-be car buyers
  • During the first weekend of the tournament from Friday to Sunday there were 26,000 views of BYD models on the Auto Trader platform – a 69% increase week on week
  • More than 10 million viewers of the opening Germany v Scotland match saw BYD displayed as a Euro 2024 partner around advertising breaks in the coverage
  • The BYD Seal was the most viewed BYD model over the weekend and the 2nd most viewed new EV model overall – the top EV was the IONIQ 5
  • There have been 3,365 UK sales of BYD models since March 23, when the Chinese manufacturer entered the UK market.


Our traffic data shows that this tournament is already triggering a step-change in awareness of BYD little more than a year after they entered the UK market. This high-profile media partnership only underlines their ambitions in Europe where they face tough competition from the well-established legacy brands. BYD’s sales are growing rapidly, albeit from a low base, and the Euros partnership has the potential to cement them in the public consciousness.

Key spokesperson

Erin Baker

Auto Trader’s Editorial Director

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