E-bikes land on Auto Trader
E-bikes have landed on Auto Trader, the UK’s largest automotive marketplace. Offering over 1,500 E-bikes from 45 manufacturers including Raleigh and Brompton, the launch marks an exciting development in the mainstream adoption of e-mobility solutions.
With existing presence in almost all other forms of electric mobility – including vans, cars, quadricycles, mopeds and motorbikes - Auto Trader can play a vital role in growing the E-bike market. From connecting buyers and sellers, to producing engaging and educational content, with its average audience of c.65 million monthly visits, Auto Trader will raise the profile of E-bikes as an alternative mobility solution for certain types of journey.
Following on from the government’s launch of the Gear Change Plan, E-bikes offer a new personal mobility solution that can help the UK to achieve the Government‘s ambition of half of all journeys in towns and cities being walked or cycled by 2030 in a more accessible and fair way. Currently, one in two car journeys are less than five miles.
We are focused on helping consumers to make more environmentally friendly vehicle choices so in turn they can make more environmentally friendly journey choices. This might be walking or using a bike instead of using a car for a short journey, or perhaps an E-bike could be used to travel to a train station."
“Cars clearly are very important for most people and will undoubtedly remain the primary mobility solution here in the UK, but as we all try to make more positive changes to help combat climate change, other mobility options such as bikes can be a complementary solution. E-bikes, cars, E-cargobikes and vans, are increasingly being used for either shorter journeys or even for different parts of one journey, where appropriate.”
Onsite research carried out at the end of 2022 shows there is keen interest for E-bikes from the existing Auto Trader audience with nearly a quarter (24%) of visitors to the marketplace saying they were interested in owning an E-bike. In addition, of those visiting the leisure vehicle marketplace, nearly a third (32%) said they were interested in owning one with another 30% of respondents already owning one.
Currently, the East of England leads the pack in terms of stock volume with over a third (38%) of E-bike stock currently being advertised in that region. The Southwest takes second spot with almost a third (30%) of stock. Auto Trader provides access to a nationwide market, enabling consumers to access E-bikes from around the UK, regardless of stock levels in their region.
We’re excited about the impact E-bikes can have on how we get around and on people’s behaviour – switching from a single mode of transport for most of their needs to multiple solutions which are appropriate to each journey.
“E-bikes will play a vital role in the future of mobility – a future where people make use of a connected combination of mobility solutions and can enjoy easier connections from one to the other. As part of our role in driving confidence in every journey, we’re looking forward to supporting the growth of this important sector.”
Whilst over 90% of adults know how to ride a bike, less than 3% ride a bike regularly. Electric bikes are a great way to encourage the 87% to give cycling a go. At Brompton we passionately believe that it is vital to encourage people to use the most appropriate mode of transport for the journey they are taking. It is fantastic to see Auto Trader starting to promote electric bikes which can only help encourage their regular visitors to consider adding a bike to their choice of travel options.”
Julien Scriven, MD of Brompton Bike Hire
You can find out more about E-bikes on Auto Trader at autotrader.co.uk/bikes/e-bikes
Notes to editors
Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% consumer prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 80% of visits coming through mobile devices.
For more information, please visit plc.autotrader.co.uk
For all media enquiries, please contact: Bryony Snelling
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