LSE: 747.80 GBP -1.80 (-0.24%)
18 July 22 Press releases

Exceptional customer service recognised with Auto Trader Highly Rated 2022


Auto Trader will be helping retailers showcase their exceptional customer service this week, with the launch of its Auto Trader Highly Rated 2022.

Retailers across the UK who have been consistently recognised by their customers as providing an outstanding experience by rating them highly on Auto Trader will be receiving a collection of exclusive Highly Rated assets, including stickers and digital logos to promote their excellence across their physical and digital showrooms. What’s more, retailers meeting the criteria will also have a Highly Rated logo added to their Auto Trader profile page and Retailer Store for maximum visibility.     

To qualify for Highly Rated accreditation, retailers must have met the following in the last 12 months:

  • a high volume of recent reviews on Auto Trader
  • a high overall review rating on Auto Trader
  • regular engagement with customer reviews by replying to them



We introduced our Highly Rated accreditation as an opportunity to celebrate those retailers that are going above and beyond to provide their customers with an exceptional level of service. Even prior to the pandemic, meeting our strict criteria was a huge achievement, but it is especially so in today’s increasingly competitive and complex retail landscape.

Key spokesperson

Darren Moon

Group Sales Director



“Although the market is returning slowly to more normal trading conditions, the recent acceleration in digital retailing trends means that it has never been more important for retailers to be able to immediately reassure potential customers of the quality service their business is able to provide. As one of the UK’s most widely known and trusted brands, we hope recognition from Auto Trader will help this year’s Highly Rated retailers stand out from competitors by building instant trust with car buyers.”

It’s recommended retailers proudly showcase their achievement across their digital and physical dealership and every other potential consumer touch point.

Retailers posting photos of their Highly Rated sticker on display in their dealership will have the chance to win a prize, as well as have their post shared with Auto Trader’s 1.6 million followers on its consumer facing social media channels.To qualify, retailers need to post from Monday 18th July to Monday 8th August 2022 and tag one of the Auto Trader Insight accounts on Twitter (@ATInsight), LinkedIn (Auto Trader Insight) or on Instagram (@autotraderinsight), along with the hashtag #ATHighlyRated2022.

Up next
Auto Trader data to power Office for National Statistics' official measures of inflation
Read More
Retailers embracing digital are reporting more sales, more efficiency and more satisfied customers
Read More
Auto Trader is first FTSE 100 to achieve Gold Carbon Literacy status
Read More

Stay up to date

Follow us on our social channels to keep up with the latest news, insights and company developments.


If you would like to be added to our News & views mailing list, or have any media-related enquiries, please contact our press team:

Auto Trader UK

Auto Trader Insight

Auto Trader Life

Other Group sites

Looking to join the team?


Looking to buy or sell a vehicle?


Keep in touch

Sign up to our email alerts service:

RNS alerts

Join our news & views mailing list
or submit media-related enquiries:

Contact our press team
  • @2024 Auto Trader Group plc. Registered in England with company number: 09439967.