Goodwood: can you innovate an icon?
10th April, London: Episode eight of the new Auto Trader podcast Women in the driving seat, hosted by Editorial Director, divorced mum of two and award-winning motoring journalist Erin Baker is released today. The series aims to rip up the rule book on the female-empowerment narrative by sharing personal as well as professional experiences, examining the space where both collide, and the challenges, fears and successes happen.
Episode eight covers all things Goodwood, its famed automotive events and the unique challenges of balancing innovation with the estates’ rich heritage.
All episodes in the series feature a Podcast Pit Stop – a quick fire round covering the professional and personal including; Lark or owl? Circuit or circuits? Phone by the bed or phone downstairs?
Join Erin as she puts two innovating leaders in the driving seat.
Podcast preview
Patricia Dickie:
“We can never afford to stand still… the drive to make things fresher, newer, better…”
[On electric vehicles] “It’s a huge part of motoring in general; it would be remiss of us not to be in the thick of it”
[On recruitment] “Location is an element of it, and we’ve done lots of different things – around you know, translating our adverts into Polish - because there is a Polish community near us… and also making sure that when we create content – that people understand, they see themselves represented and so that it’s entirely welcoming”
“It's never felt pale, or male, or definitely not stale... and actually, you know, Tracy and I wouldn't have lasted 10 minutes if it had been”
“It’s not a tick box exercise, we’re not virtue signalling… we’re just doing better all the time”
“Think about the areas that need a focus and listen to the people who are affected”
Tracy Greaves:
“The big question was if you’re sat here in 25 years’ time, what does festival of speed looks like? Because we need to answer that question now and start driving that now”
“Younger audiences – they are much more aware of the impact on the world”
“I think having a D&I policy is one thing but developing and training your people to really understand what that really looks like was just so valuable”
“Art is not taught as a mainstream subject in schools... but particularly in schools where they've got the highest rate of free school meals - how do we take those children and really put them in an environment where they can be creative?”
“Its all about learning, I’ll learn until the day I die”
Auto Trader’s new podcast Women in the driving seat releases new episodes every Thursday.
Notes to editors
ABOUT ERIN BAKER
Erin Baker is an award-winning motoring journalist and Editorial Director of Auto Trader. She writes a monthly driving column for Vogue, is a World Car of the Year judge, consults for Goodwood and hosts She's Electric, a national roadshow bringing women and electric cars together. Erin is passionate about narrowing the gender gap, both in the automotive industry itself and between car brands and female consumers, through more targeted language, marketing and experiences. She is a divorced mother of two boys.
ABOUT AUTO TRADER
Auto Trader Group plc is the UK’s largest automotive platform. It listed on the London Stock Exchange in March 2015 and is a member of the FTSE 100 Index.
Auto Trader’s purpose is Driving Change Together. Responsibly. Auto Trader is committed to creating a diverse and inclusive culture, it aims to build stronger partnerships with its customers and use its voice and influence to drive more environmentally friendly vehicle choices.
With the largest number of car buyers and the largest choice of trusted stock, Auto Trader’s marketplace sits at the heart of the UK car buying process. That marketplace is built on an industry-leading technology and data platform, which is increasingly used across the automotive industry. Auto Trader is continuing to bring more of the car buying journey online, creating an improved buying experience, whilst enabling all its retailer partners to sell vehicles online.
Auto Trader publishes a monthly used car Retail Price Index which is based on pricing analysis of circa 800,000 unique vehicles. The same data that powers the Index is used by the Office for National Statistics to make the UK’s official measures of inflation more robust, as well as the Bank of England to feed the broader UK economic indicators.
For more information, please visit: plc.autotrader.co.uk
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