Careers Recharged: How Do Women Lead in Electric Mobility?
London, 22nd January: Episode 24 of the Autotrader podcast Women in the driving seat, hosted by Editorial Director, award-winning motoring journalist Erin Baker is released today. The series aims to rip up the rule book on the female-empowerment narrative by sharing personal as well as professional experiences, examining the space where both collide, and the challenges, fears and successes happen.
This episode discusses the different ways we can further support EV drivers and those considering making the transition to electric. We also have a look at our guests’ careers and how they came to be where they are today; two successful women with a passion for electric vehicles and the electric transition.
All episodes in the series feature a Podcast Pit Stop – a quick fire round covering the professional and personal including;
generativr
Join Erin as she puts two electric enthusiasts in the driving seat.
Podcast Preview
Vicky
"Our job [as Electric Vehicle Associations] is to represent the driver, the person, the consumer, independent of manufacturing and industry interests.”
“We pride ourselves on being able to say ‘we love our EVs, they work really well for us, but they don’t actually work for everyone. So, there are changes that need to be made to make the system work better.”
“I was surprised when I came from government across to EVA England, how low down the priority list the consumer voice can be above some of the other voices in the sector.”
“We’re being perhaps a little bit more disruptive on LinkedIn, where somebody is talking about things that necessarily aren’t that good for the consumer.”
“I think with electrification, I’m not sure we’re listening enough to drivers and the experiences they’re having generally.”
“I think we should be upfront that if you don’t have a driveway, this is quite tough at the moment.”
Mel
“Something I’m worried about is just pure positivity without reality.”
“I think when you look at most people who answer [EV] surveys, probably 80% of them are men. Doesn’t mean 80% of people driving electric cars are men.”
“Really try and be present and enjoy the process, and not just think ‘when this happens, I'm going to be happy.’”
“When there’s 50 people [in a business] you absolutely have to step back and let the more expert people do a lot more of the work.”
“Creating a business as opposed to an organisation, the challenge is you know that consumers need your products, but then how do you make a product and monetise it so you can continue to invest and grow.”
“Initially, we funded via advertising because that’s what we knew in our publishing world, and since then we’ve developed a number of revenue streams.”
Erin
“I wish that those of us on the pro-EV side had more or a dose of realism about what we were trying to convince consumers was acceptable and okay.”
Autotrader’s podcast Women in the driving seat releases new episodes every Thursday.
Follow us on our social channels to keep up with the latest news, insights and company developments.
If you would like to be added to our News & views mailing list, or have any media-related enquiries, please contact our press team:
Looking to join the team?
Looking to make a sale?
Looking to make a purchase?
Sign up to our email alerts service:
Join our news & views mailing list
or submit media-related enquiries:
