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23 July 25 Press releases

Retail market set for six year peak as more brands & more models offer more opportunity

  • The new and used car market expected to reach 9.75 million sales by the close of the year, marking strongest performance since 2019.  
  • Market ‘sweet spot’ fuels circa 5% sales growth for independent retailers, but franchise growth to continue being hampered by stock shortfall.  
  • Consumer confidence remains robust despite economic turbulence, as Autotrader sees record 509 million visits in first half of year. 

London, 23rd July 2025 – According to the latest forecast from Autotrader, the automotive retail market is on track to reach a six-year peak in 2025, with an expected 9.75 million new and used car sales combined. It follows a strong first half of the year, which saw consumer car buying demand remain robust despite political and economic turbulence, as reflected in the record 509 million visits to Autotrader.  

The new car market started the year confidently, but private registrations softened in Q2. And whilst levels of new car interest continues to rise on Autotrader (up 16% in June alone), and the government’s newly announced Electric Car Grant (ECG) looks set to stimulate much needed demand in more affordable new electric vehicles (the share of new electric enquiries on Autotrader jumped from 15% to 25% in the first 24 hours after it was announced), it remains cautiously optimistic for the new car market in the months ahead. It anticipates registrations will be flat in 2025, remaining at around 1.96 million.   

Pick of the parc: more brands, more models, more opportunity 

 The retail market has entered a new era in brands, models and fuel-types, which Autotrader believes offers retailers a unique opportunity to expand their traditional stock profiles, and experiment with unfamiliar vehicles. In fact, Autotrader’s data shows that the combination of makes and models available to sell in 2025 has increased circa 10% on last year, fuelled in part by the growing number of new entrants entering the parc, and the rapid increase in used electric and hybrid cars. 

Used car market enters H2 with momentum 

The used car market has been far more robust and enters H2 with real momentum behind it. Strong levels of consumer demand have helped cars to sell at near record speeds1, stabilise prices (flat for the last three consecutive months2), and most importantly, increase sales, which rose circa 2% year-on-year in H1.   

However, due to significant nuances in supply and demand dynamics, a growing division in sales performance between retailers has emerged this year. Whilst sales volumes for franchise businesses have been broadly flat over the period, on average, independent retailers have recorded a 5% YoY increase. It’s largely due to ongoing supply and sourcing challenges which have impacted franchise retailers more acutely as the full impact of the 2.4 million new cars not built during the pandemic flows through the parc. Indeed, this year, the 3-5-year-old segment of the market, which is a key stock profile of franchise businesses, has continued to shrink: in 2019, there were 4.8m cars in this age group, but by the end of this year, it’s expected to drop to just 2.9m, the lowest level on record. 

‘Golden era’ of economy stock set to fuel growth opportunity 

Although the COVID shortfall will continue to impact the parc over the coming years, independent retailers have so far been largely shielded. What’s more, Autotrader data shows a rise in consumer demand for older and more affordable stock, with interest for cars aged 5-10-years old (YO) increasing 5.2% in H1. This age cohort has proven to be a sweet spot in the market and has consistently been the fastest selling for the last 12 months, with the average 5-10 YO car selling two days faster than the rest of the market.  

According to Autotrader’s data, ‘economy stock’ is set to enter a golden era, with 10.1m cars aged 5-10 years predicted to be in the parc by the end of 2025, whilst the number of 10-15-year-old vehicles is set to hit 8.5m. It will mark the highest number on record but will continue growing in the coming years. And the consumer demand for these more affordable vehicles is high, so there’s a big opportunity for retailers to leverage this and continue the strong performance from the first half of the year. 

“Although retailers are navigating a range of experiences shaped by supply, demand and stock mix, the overall UK automotive retail market remains resilient and full of opportunity. Robust consumer confidence and record levels of engagement on Autotrader point to the underlying health, even as stock challenges create divergence between independents and franchises. Retailers able to adapt and diversify their offer can benefit from the evolving landscape, but leveraging accurate data and the right digital tools will be critical to understand the fast changing market and to in turn support consumers to navigate their buying journey.”

Key spokesperson

Marc Palmer

Head of Strategy and Insights

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