The Car Buyers Report 2019
Welcome to the second edition of the Auto Trader Car Buyers Report. A lot has happened within the industry over the last two years: at a time when the market is facing unprecedented challenges, our research revealed that the car buying journey remains a challenging one for consumers.
In this edition, we explore the evolution of the car buying journey and identify specific pain points that make the journey slower. We discuss the key findings from our latest study, revealing how the journey has evolved since 2017, how today’s consumers view the process of buying a car and highlighting the opportunities for both retailers and manufacturers.
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