Press release

Auto Trader continues its support for Ben with significant donation

As part of its ongoing commitment to support the industry during the pandemic, Auto Trader, the UK’s largest digital marketplace, has made a £55,000 donation to Ben, the automotive charity. It marks the second consecutive year Auto Trader has made a December donation and comes at a time when Ben is experiencing record demand for its services, which includes vital support for a range of issues, including mental and physical health, poverty, domestic abuse and homelessness.

Auto Trader is providing a further contribution as the headline sponsor of this year’s iconic Ben Ball, which after two-years, is returning to The Roundhouse in London tonight (8th December). The event will bring people together from across the industry to help raise critical funds and drive awareness of Ben’s important work. As headline sponsor, Auto Trader’s CEO, Nathan Coe, will give a short speech, during which he’ll highlight the enormous contribution Ben has made in supporting the industry since the start of the pandemic, and urge guests to dig deep at this critical time for the charity.

Nathan commented: “Over the course of nearly two years, the industry has shown incredible resilience in the face of unprecedented challenges. While we can all be grateful for how well our industry has performed over this period, we must not lose sight of the profound impact the pandemic has had on many of our colleagues and friends. Without Ben’s remarkable commitment, I have no doubt that the industry would have struggled to respond so effectively to COVID. As the numbers calling on its services this year reaches record levels, donations and support from all of us in the automotive industry has never been more important. I hope this donation on behalf of all of us at Auto Trader will help Ben in its efforts to provide life-changing support to those facing crisis.”

The December donation and Ben Ball sponsorship doesn’t represent the full extent of Auto Trader’s ongoing commitment to supporting Ben. In the spring of next year, Auto Trader will launch a major fund raising campaign which will be open to all organisations and individuals across the industry. More information will be made available soon.

What’s more, Auto Trader will house important information about Ben’s work on its trade website, as well as regularly promoting its services to its circa 13,000 customers.

Matt Wigginton, Fundraising Director at Ben, said: “Since we started working more closely with Auto Trader last year our partnership has flourished. Their people have become advocates, champions and volunteers, supporting our work in many ways, for which we are incredibly grateful. The generous donation, made to our Christmas Appeal, will help us to support many more people at a time when they need Ben more than ever. We already have big plans for joint projects in 2022 and we’re excited to continue working with the Auto Trader team.”

Over 75% of all time spent on UK automotive sites is spent on Auto Trader. 20% more leads were delivered to retailers in 2021 than in 2020, a sign of strong buyer intent and the ever-increasing importance of online in the buying process.
Over 75% of all time spent on UK automotive sites is spent on Auto Trader. 20% more leads were delivered to retailers in 2021 than in 2020, a sign of strong buyer intent and the ever-increasing importance of online in the buying process.
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Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

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1 Tony Wilson Place
M15 4FN
VAT number: GB 614 8918 20

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