Press release

Auto Trader launches most significant marketing campaign to date

As part of its ongoing commitment to support the automotive industry, Auto Trader is launching a new multi-million pound brand campaign on Boxing Day. Set to run throughout 2021, it marks the brand’s longest ever running campaign and its most significant marketing investment to date.  

Highlighting Auto Trader’s rich heritage in the British car buying journey and its role in connecting the right buyer with the right seller for over 40 years, the campaign celebrates the diversity of the nation’s motorists. With the headline ‘Britain’s biggest matchmaker’, it will include a series of light-hearted advertisements showcasing the unique tastes of car buyers and features the voice talents of acclaimed British actor, Jennifer Saunders.

The campaign, which will target a mass audience, including both in- and out- of market consumers, will run across television, radio, broadcaster video on demand (BVOD), paid social, and display advertising. It will be amplified through Auto Trader’s own channels, including CRM, organic social, YouTube, search, display and its app. It will be further supported by PR activity in the new year.  

Across all the channels, the campaign will drive hundreds of millions of impressions in the first quarter of 2021, reaching 72% of UK adults, with each of them seeing or hearing the adverts an average of 12 times.

Targeting both new and used car buyers, the campaign will raise awareness of the ease and convenience of modern digital retailing, including new buy online services, such as click & collect and home delivery. Over 365,000 cars are currently available to buy on the Auto Trader marketplace via these channels.

Commenting on the campaign, Auto Trader’s COO, Catherine Faiers, said: “We’re excited about the scale of this campaign, but we’re also incredibly proud of what it represents. This year the industry has faced huge challenges, and throughout we have been committed to providing support in every way we can; both financially and by providing the tools required to adapt to a rapidly evolving retail landscape. 

“We’ve also worked hard to drive awareness that the industry is open amongst the millions of people that know and trust our brand and is ready to meet their individual car buying needs. This campaign is part of that commitment, and we hope it will make a real difference for our retailer partners throughout 2021 and in particular, help give them the very best start to the new year.”   

This week saw the highest level of new electric car advert views on Auto Trader since the 2030 ban on the sale of new petrol & diesel vehicles was announced, with almost 14% of all new car advert views being for an electric car last Thursday. Will we see this trend continue? https://t.co/sczaVjTeoV
It’s all hands on deck for this week’s tip of the week where @AndrewKorpela shares some best practises to help you keep your forecourt full and ensure the stock on your forecourt is presented in the best possible way. https://t.co/6Lsf00QIRM
In our next webinar, our CEO Nathan Coe joins us to answer the question “Are Auto Trader Buying Cars?” Register now and join us live to find out what he has to say along with all our latest market updates and insights 👉https://t.co/METGnTcqB8 https://t.co/UT1hMfHtqo
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
When it comes to city driving, the @renault_uk Captur came out top at the Auto Trader New Car Awards 2021, winning the Best Car for City Drivers award. https://t.co/FrHpVBTLvb
Buyers looking at petrol and diesel vehicles are increasingly considering an electric vehicle. But considerations are comparatively low when we look at those considering a plug-in hybrid, with 40.6% of such buyers considering an electric vehicle. https://t.co/cyfmYVw5xk
Wondering what's next for car dealers now that restrictions have been eased? Check out last week's webinar to find out what you can expect over the coming months and how to prepare👉 https://t.co/bGqkGxArP3 https://t.co/79L9B623fs
How are our vehicle valuations calculated? @nchking has the answer, and shares exactly how our award winning valuations are calculated entirely by data. https://t.co/u0HIGWAXot
Fantastic to see our winners getting the recognition they deserve! https://t.co/1vrF4Tjo2e

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience