Press release

New car registrations | December 2019

Auto Trader's commercial director, Ian Plummer, offers his view on December 2019's - and the year as a whole - new car registration performance from the Society of Motor Manufacturers and Traders (SMMT).

Ian Plummer, Commercial Director:

Whilst December’s slight uptick in sales may have closed the year off on a positive note, 2019’s overall disappointing new car performance will come as little surprise to anyone in the industry, especially those at the front line who have had to face the challenge of falling consumer confidence, economic uncertainty and fuel-type confusion, as well as the arrival of added pressures from more stringent emission regulations.

With alternatively fuelled vehicles, and pure electric vehicles (EVs) in particular, recording such impressive growth in 2019, we can see just how significant an opportunity they present the industry. On our marketplace we recorded a similar trend, with searches for pure EVs increasing 78% since the start of the year. Pure EVs still only represent 1.6% of the market though, so it's hugely disappointing that this potential bright spot is being undermined by the government's removal of the plug-in car grant, which is already having a detrimental impact at a time when the industry is in need of the most support. As part of its pledge to support industry and its environmental commitments, we hope the government takes bigger steps to drive consumer adoption of low-emission vehicles.

As we look ahead to the new year, we can be optimistic that the renewed consumer confidence following the General Election result will have a relatively positive impact on the market.”  

Discover what we are doing to keep #consumers engaged with our platformin order to help #cardealers build their #salespipeline in our latest blog post from our COO Catherine Faiers - https://t.co/t4Sv4m9YjB #cornonavirus #consumerbehaviour https://t.co/7LTGzvyJSN
Join us for an Auto Trader Insights webinar where we will be discussing the current trends we are seeing across the #automotive market as we continue to navigate our way through the #coronavirus outbreak. https://t.co/AxxdZtR7i0 https://t.co/uzTeeCtzHm
On yesterday's customer webinar we highlighted that whilst consumers might not be able to visit dealerships, a variety of metrics indicate there's still consumer demand. If you missed the session, which included @ASE_Global's @mikejonesase, catch up here https://t.co/7qLr0Tz3hT https://t.co/LBGALeheWT
We brought forward the launch of our new #marketintelligence tool, AT Market Insight, to ensure #cardealers can keep up with the changing market conditions in these turbulent times. Discover how you can use this new tool now in our latest blog post. https://t.co/50K8rBG2Xi https://t.co/Cc3rZFAk8f
30 minutes left until today's webinar! Register now to hear the latest advice on what options #cardealers have during #coronavirus. Even if you cant make it we will send you the recording https://t.co/vr0dwQTD3J https://t.co/VuIea3MFoK
Have you signed up to our next weekly webinar? We'll be talking through what options #cardealers have amidst the #coronavirus. Tune in tomorrow at 10am and if you can't make it, sign up and we will send you the recording. https://t.co/vr0dwQTD3J https://t.co/omXRjB386q
Last week our #Data & #Insight Director, @therickw joined our webinar to talk retailers through key market observations he had made. Well, we’ve invited him back to share another update to see if the story has changed. https://t.co/KcGC6O2nom https://t.co/AcvcSqSpo1
Great to see people coming up with innovative ways of keeping busy during #lockdown... https://t.co/sv7G0osaLd
Start the week off right with @MarcThornboroug's latest tips on practical things retailers can be doing now to help build that #salespipeline whilst #workingremotely https://t.co/NKxMkK5qbv https://t.co/xpYaTQbWfo
In next week's webinar, we'll be asking our expert panel 'What options do retailers have amidst COVID-19?' Discussions will include furlough for employees & funding for self-employed retailers. Submit your questions when you register: https://t.co/fifT2NvFOB https://t.co/u6YMY1HQB4

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