Press release

New car registrations | December 2019

Auto Trader's commercial director, Ian Plummer, offers his view on December 2019's - and the year as a whole - new car registration performance from the Society of Motor Manufacturers and Traders (SMMT).

Ian Plummer, Commercial Director:

Whilst December’s slight uptick in sales may have closed the year off on a positive note, 2019’s overall disappointing new car performance will come as little surprise to anyone in the industry, especially those at the front line who have had to face the challenge of falling consumer confidence, economic uncertainty and fuel-type confusion, as well as the arrival of added pressures from more stringent emission regulations.

With alternatively fuelled vehicles, and pure electric vehicles (EVs) in particular, recording such impressive growth in 2019, we can see just how significant an opportunity they present the industry. On our marketplace we recorded a similar trend, with searches for pure EVs increasing 78% since the start of the year. Pure EVs still only represent 1.6% of the market though, so it's hugely disappointing that this potential bright spot is being undermined by the government's removal of the plug-in car grant, which is already having a detrimental impact at a time when the industry is in need of the most support. As part of its pledge to support industry and its environmental commitments, we hope the government takes bigger steps to drive consumer adoption of low-emission vehicles.

As we look ahead to the new year, we can be optimistic that the renewed consumer confidence following the General Election result will have a relatively positive impact on the market.”  

Auto Trader Highly Rated Awards are back for 2021. Read our latest blog to find out what you need to do to be Highly Rated this year.https://t.co/VAV3GC4u9E
With forecourts across the UK now open, our Data & Insight Director @therickw looks at buyer interactions with adverts on our platforms and how buyer behaviour is changing as forecourts reopen. https://t.co/Zp4A1iMpZR
From the 4th May we have a few changes coming to all of our packages on Auto Trader. https://t.co/z8x6kmM216
A few pointers from @chrispenny222 on how time can be saved through efficiencies in certain areas, allowing you to focus on areas that will improve your buyer's experience and generating more sales. https://t.co/ZFllNoZLZh
March was a record month for our marketplace, with an average of 2.2million visits to our site each day last month. https://t.co/qmKwKTzaYk
Our Data & Insight Director @therickw is on hand to share our latest audience update. Visits to our marketplace were up 102.2% compared to the same period in 2020 and up 35.4% when compared to normal trading conditions on 2019. https://t.co/yZRfUBTOYE
Less than 15 minutes until today's webinar. Register now to watch live or stay tuned right here for the highlights over the next hour > https://t.co/0UKfdpMNro https://t.co/Q6DtumZKVq
Join our next Courageous Conversations where our panel will be exploring political correctness, and what is PC when it comes to language surrounding people from marginalised backgrounds. Register now > https://t.co/pWiuFR0Fob https://t.co/oD6kohVaBf
Right now it's the @Tesla Model 3 that is drawing the most attention from prospective EV buyers on our platform, having the highest volume of advert views of any EV on our platform in the last month. https://t.co/lcXkrBXhPu
As the last of UK forecourts re-open today, we wish you and your business every success as we take our first step forward beyond the pandemic, together. https://t.co/XmKikgktFO

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience