Press release

New car registrations | December 2019

Auto Trader's commercial director, Ian Plummer, offers his view on December 2019's - and the year as a whole - new car registration performance from the Society of Motor Manufacturers and Traders (SMMT).

Ian Plummer, Commercial Director:

Whilst December’s slight uptick in sales may have closed the year off on a positive note, 2019’s overall disappointing new car performance will come as little surprise to anyone in the industry, especially those at the front line who have had to face the challenge of falling consumer confidence, economic uncertainty and fuel-type confusion, as well as the arrival of added pressures from more stringent emission regulations.

With alternatively fuelled vehicles, and pure electric vehicles (EVs) in particular, recording such impressive growth in 2019, we can see just how significant an opportunity they present the industry. On our marketplace we recorded a similar trend, with searches for pure EVs increasing 78% since the start of the year. Pure EVs still only represent 1.6% of the market though, so it's hugely disappointing that this potential bright spot is being undermined by the government's removal of the plug-in car grant, which is already having a detrimental impact at a time when the industry is in need of the most support. As part of its pledge to support industry and its environmental commitments, we hope the government takes bigger steps to drive consumer adoption of low-emission vehicles.

As we look ahead to the new year, we can be optimistic that the renewed consumer confidence following the General Election result will have a relatively positive impact on the market.”  

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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