Press release

October 2018 New Car Registrations

Will AFV adoption be fast enough to offset the decline in diesel? 

"Car manufacturers may choose not to market the new generation of electric vehicles in the UK if the Government continues to put up barriers." So says Ian Plummer, director of Auto Trader. Plummer was speaking as October’s new car sales figures show the fall-out from the new Worldwide Harmonised Light Vehicles Test Procedure (WLTP) hasn’t been limited to September.

“Reducing the OLEV grant is a big step-backwards and will create a major barrier to entry,” he said. “It’s frustrating that this much needed lifeline for the industry is being undermined by the government’s relentless efforts to stigmatise traditional fuel types rather than offering a clear and compelling narrative to switch to electric.

“The reality is, the growing array of exciting new electric vehicles simply won’t come to the UK if consumers have a reduced incentive to buy them, and not only will that harm the market, but the government’s road to zero ambitions too.

“Despite the slowdown there is still expectation that the back end of this year will be stronger than the typical run up to Christmas. As production gets back up to full-swing, and new cars start filtering through, there’ll be a good opportunity for retailers to fulfil their delayed customer orders. However, we’ve seen an increase in nearly new ad views over the last two months, suggesting many consumers have grown impatient waiting, opting instead for a similar used model, which will make it a very tense close to 2018 for new car sales.  

“Undoubtedly, it’s been a challenging year for the market, however it remains buoyant thanks largely to two bright spots: the continuing growth in popularity of SUVs and the growing appetite for alternatively fuelled vehicles (AFVs). 4x4s are consistently within the top three body types searched for on our marketplace and they’ve topped the list as the fastest selling used car more often than any other type in 2018. And at a time when sales of new AFVs are seeing unprecedented growth we’re seeing record levels of popularity on Auto Trader. Not only are they the only fuel type to record an increase in consumer searches last month, but in July a Renault Zoe topped the list as the UK's fastest selling used car, which was a first for an all-electric vehicle. Just think what levels of adoption we'd see if the government offered clear incentives for these models.”

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

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