Press release

October 2018 New Car Registrations

Will AFV adoption be fast enough to offset the decline in diesel? 

"Car manufacturers may choose not to market the new generation of electric vehicles in the UK if the Government continues to put up barriers." So says Ian Plummer, director of Auto Trader. Plummer was speaking as October’s new car sales figures show the fall-out from the new Worldwide Harmonised Light Vehicles Test Procedure (WLTP) hasn’t been limited to September.

“Reducing the OLEV grant is a big step-backwards and will create a major barrier to entry,” he said. “It’s frustrating that this much needed lifeline for the industry is being undermined by the government’s relentless efforts to stigmatise traditional fuel types rather than offering a clear and compelling narrative to switch to electric.

“The reality is, the growing array of exciting new electric vehicles simply won’t come to the UK if consumers have a reduced incentive to buy them, and not only will that harm the market, but the government’s road to zero ambitions too.

“Despite the slowdown there is still expectation that the back end of this year will be stronger than the typical run up to Christmas. As production gets back up to full-swing, and new cars start filtering through, there’ll be a good opportunity for retailers to fulfil their delayed customer orders. However, we’ve seen an increase in nearly new ad views over the last two months, suggesting many consumers have grown impatient waiting, opting instead for a similar used model, which will make it a very tense close to 2018 for new car sales.  

“Undoubtedly, it’s been a challenging year for the market, however it remains buoyant thanks largely to two bright spots: the continuing growth in popularity of SUVs and the growing appetite for alternatively fuelled vehicles (AFVs). 4x4s are consistently within the top three body types searched for on our marketplace and they’ve topped the list as the fastest selling used car more often than any other type in 2018. And at a time when sales of new AFVs are seeing unprecedented growth we’re seeing record levels of popularity on Auto Trader. Not only are they the only fuel type to record an increase in consumer searches last month, but in July a Renault Zoe topped the list as the UK's fastest selling used car, which was a first for an all-electric vehicle. Just think what levels of adoption we'd see if the government offered clear incentives for these models.”

After steadily increasing for 7 months, the average price of a used car reached an all-time high of £12,977 in Dec. Average diesel prices declined from a high of £14,661 in Oct. to £14,536, whilst petrol reached a record of £11,288. You can read more here: https://t.co/X9MZLisV4Y https://t.co/UMAknC3frw
On an annual basis, the percentage of fuel related searches attributed to diesel have declined 40% since 2016, whilst searches for alternatively fuelled vehicles have shot up 130% and pure electric 179%. Get the full story here: https://t.co/X9MZLisV4Y https://t.co/WcwRX0vf1b
The latest results from the Auto Trader Retail Price Index revealed that the average cost of a used car last year was £12,542; an annual increase of +5%. Second-hand diesels held their value, increasing +3%, whilst petrol grew +7%. You can read more here: https://t.co/X9MZLisV4Y https://t.co/3o4PbNwElY
The FLA reports consumer finance declined -1% in November, reflecting a slowing market. In reality finance is fuelling sales & with prices steadily increasing will be key to unlocking different types of consumer in 2019. Read more in our Market Report https://t.co/lnN0L8ykH2 https://t.co/GU3GI37Oeo
Did you know we've combined Part Ex valuations and Dealer Finance to give you even better quality leads? You can find out more by listening to our recent dedicated webinar: https://t.co/H1yf8kWPnS https://t.co/MMgcsLMFrO
According to the @SMMT, the new car market in 2018 recorded a -6.8% decline on 2017. Diesel dropped nearly -30% but the big winner was AFV, increasing +20.9%. With an array of 2nd gen electric vehicles set to hit the market, will 2019 see the popularity of EVs surge even more? https://t.co/Y6Na7afAJq
Happy 2019! Hopefully not too many sore heads this morning. Remember, December's browsers are ready to be turned into January's buyers - make sure your ads stand out from the crowd with these top tips https://t.co/x8MACPb8S3 https://t.co/x6Zv6U9RkJ
Happy new year to all our customers, partners & friends. Despite what's been a challenging year for the industry both the new & used markets have shown incredible resilience, with both ending 2018 in solid health. That's worth raising a glass to! Cheers https://t.co/zS1WlTUoxt
Auto Trader is a company made up of 800 people committed to providing our customers, car buyers and colleagues with the very best service, platform and work place possible. We're very proud to have received lots of recognition for that commitment in 2018 #proud https://t.co/cC55R67WP0
Did you know that 52% of consumers starting the car buying process already claim to consider the cost of a car as a monthly price, rather than the full retail price? Finance is now central to the car buying process & getting it right, will be key to growth in 2019. https://t.co/yW6gBn0ELO

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