Press release

October 2018 New Car Registrations

Will AFV adoption be fast enough to offset the decline in diesel? 

"Car manufacturers may choose not to market the new generation of electric vehicles in the UK if the Government continues to put up barriers." So says Ian Plummer, director of Auto Trader. Plummer was speaking as October’s new car sales figures show the fall-out from the new Worldwide Harmonised Light Vehicles Test Procedure (WLTP) hasn’t been limited to September.

“Reducing the OLEV grant is a big step-backwards and will create a major barrier to entry,” he said. “It’s frustrating that this much needed lifeline for the industry is being undermined by the government’s relentless efforts to stigmatise traditional fuel types rather than offering a clear and compelling narrative to switch to electric.

“The reality is, the growing array of exciting new electric vehicles simply won’t come to the UK if consumers have a reduced incentive to buy them, and not only will that harm the market, but the government’s road to zero ambitions too.

“Despite the slowdown there is still expectation that the back end of this year will be stronger than the typical run up to Christmas. As production gets back up to full-swing, and new cars start filtering through, there’ll be a good opportunity for retailers to fulfil their delayed customer orders. However, we’ve seen an increase in nearly new ad views over the last two months, suggesting many consumers have grown impatient waiting, opting instead for a similar used model, which will make it a very tense close to 2018 for new car sales.  

“Undoubtedly, it’s been a challenging year for the market, however it remains buoyant thanks largely to two bright spots: the continuing growth in popularity of SUVs and the growing appetite for alternatively fuelled vehicles (AFVs). 4x4s are consistently within the top three body types searched for on our marketplace and they’ve topped the list as the fastest selling used car more often than any other type in 2018. And at a time when sales of new AFVs are seeing unprecedented growth we’re seeing record levels of popularity on Auto Trader. Not only are they the only fuel type to record an increase in consumer searches last month, but in July a Renault Zoe topped the list as the UK's fastest selling used car, which was a first for an all-electric vehicle. Just think what levels of adoption we'd see if the government offered clear incentives for these models.”

According to the latest data on AT, searches for diesel have declined to an all-time low of 42%; a steady decline from 71% in Nov 2016. Petrol has increased from 26% to 50% of fuel related searches during the same period. Is the writing on the wall for the much maligned diesel? https://t.co/40JTJIswEA
In the UK over 100,000 brand new cars are hidden from buyers. We surveyed over 1,000 recent new car buyers & invited 5 of them to talk to us on camera to understand the key things they want when buying a brand new car. Find out how you can meet their needs https://t.co/Zsb9UUlb4i https://t.co/OvDRszubiC
With more than 80 new generation AFVs set to launch this year, including 30 plug-in EVs, 2019 looks to be a pivotal year for electric. Find out how you can prepare for this HUGE opportunity with our latest Market Report. Download your free copy here: https://t.co/VZntF4hxmH https://t.co/vuSuWQwr5D
Our franchise brand director @chrispenny222 is speaking at today's Automotive Fellowship International event. Chris is discussing whether new consumer behaviours require new metrics for success. https://t.co/4Iuei3PpGF
Huge congratulations to @Auto30Club for today's launch of a fantastic new website.Lots of articles & resources to help businesses create a more gender balanced workforce. We're very proud to support such a vital endeavour & what a day to launch it #IWD2019 https://t.co/hyjVNPMv2u https://t.co/hwkqtu8wAz
One not to be missed! Tune in here: https://t.co/zDnG2DL9v1 https://t.co/aqGIYkNlaR
20 mins before our special webinar to celebrate #InternationalWomensDay Join @TrustFordUK's @sharonashcroft, @ennisandco's Lynda Ennis & our own @ctsaprounis to hear advice on attracting & retaining the best talent to your business. Tune in here: https://t.co/zDnG2DL9v1 https://t.co/MYRDhjNQbO
Are you missing out on the benefits of a diverse & balanced workforce (better profits, culture & thinking)? Then don't miss tomorrow's webinar with @TrustFordUK & @ennisandco to celebrate #InternationalWomensDay.Hear how to retain & attract the best talent https://t.co/zDnG2DL9v1 https://t.co/luW9JE6vsu
It's very much our pleasure to support such a great organisation. We're looking forward to the event and the launch of the website, both of which will play a big role in bringing together our industry to share ideas and experiences https://t.co/hwkqtu8wAz
Don't miss Friday's #IWD2019 webinar with @TrustFordUK's HR director Sharon Ashcroft @ennisandco's founder Lynda Ennis & AT's head of culture Christos Tsaprounis to hear their expertise on attracting & retaining a diverse workforce. Tune in here https://t.co/zDnG2DL9v1 https://t.co/1xnHtdke5w

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