Press release

Retail Price Index | August 2020

August records largest ever growth in used car prices as demand continues to accelerate 

According to the latest data from Auto Trader’s Retail Price Index, which is based on pricing analysis of circa 900,000 vehicles every month, August saw the largest monthly price increase ever recorded on its marketplace.  The average retail price of a used car last month was £13,705, which marks a 6.1% year-on-year (YoY) increase on a like-for-like basis and five months of consecutive growth. It’s also the steepest month-on-month increase in rate of growth, leaping from 4.6% in July.   

Average prices in August were affected by a number of different factors, including the mix of stock within the market. Last month there were fewer diesels, automatics and cars aged under one year old in the market, which as a result meant price growth was in fact slowed down by a decline in these more expensive segments.

Whilst supply challenges remain for many retailers, demand continues to grow at record levels. On Auto Trader, the huge traffic seen throughout June (64 million) and July (64.4 million) has accelerated dramatically in August, with a staggering 67.1 million cross platform visits to its marketplace: a year-on-year increase of 30.5%.

Diesel sees record price growth, whilst electric continues decline

Taking a more granular view of the market, due in part to demand outpacing supply, internal combustion engine (ICE) vehicles continued to record strong rates of price growth in August. As highlighted on Auto Trader’s Market Insight analytics tool, available to all retailers, demand for petrol cars increased 27.4% YoY last month, whilst supply was down -3.6%. As a result, the average sticker price for a used petrol car increased 6.8% (£12,389) in August, the ninth month of consecutive growth.

Diesel recorded a similarly positive performance. However, whilst demand was up 19.3% YoY, supply of second-hand diesels in the market fell a significant -20.3% in August. It contributed to a 6% YoY (£14,572) price increase, the highest ever rate of growth for second-hand diesel cars recorded on the Retail Price Index.

In contrast to their ICE counterparts, since the beginning of the lockdown period we have seen demand for low emission vehicles fall below levels of supply. It suggests car buyers are reverting to the type of vehicles they are familiar with, and what they consider to be the most affordable choice, namely petrol and diesel cars. In August, the average price of an EV was £25,880, a -5.2% decline on the same period last year, and the highest rate of contraction since November 2015.  Alternatively fuelled vehicles (AFV) more broadly fared slightly better, with average prices declining -1.1% (£22,362); the sixth consecutive month of price contraction.

SUVs record highest rate of demand

In terms of body types, whilst hatchbacks saw the highest average price increase (10.7%) last month, SUVs continue to record the highest level of demand at 37% YoY. However, they recorded the lowest rate of price increases at 2.9%, which is due in part to the high level of supply. Last month, SUVs represented 27% (87,348) of total supply into the market.  

In August every age band of used car recorded an average price increase. Vehicles aged 10-15 years saw the highest rate of growth, surging 13.4% (£4,281). In contrast, vehicles aged one to three years old saw the lowest rate of growth at 3.9% (£18,684).

Both premium and volume brands saw average prices grow in August, increasing 3.9% (£20,710) and 11.5% (£9,065) respectively. Whilst demand outstripped supply in both segments, premium brands continue to show stronger performance compared to volume brands, increasing 27% versus 23%.

Commenting on the results, Auto Trader’s director of data and insight, Richard Walker, said: “Over the last five months we’ve observed a very positive trajectory for used car prices, driven largely by supply challenges and extremely strong consumer led demand. Although some of the supply constraints had begun to ease with the reopening of online auctions, many of our customers are reporting that they continue to face difficulty in sourcing wholesale stock. Combined with the massive acceleration in demand on our marketplace, whilst the trajectory may begin to level off slightly, we’re confident prices will remain buoyant over the coming months.

 “It’s very reassuring to see such huge demand in the market as we enter into what will be a key month for the industry on its road to recovery. September is typically the second highest monthly volume for new car, but as March was cut short and with such exceptionally strong consumer metrics, it may very well represent the largest sales month of 2020.” 

 Retailer pricing behaviour

During the lockdown period the number of retailers making price changes and the value of price adjustments was significantly lower than normal trading conditions. This has increased following the reopening of showrooms in June; however, it remains below pre-COVID-19 levels.

In August, the average number of retailers making daily price changes was 1,982; 17% fewer than in August 2019. The average amount being changed on a daily basis was £263, which was 28% decline on the same time last year.

Sue Robinson, Director of the National Franchised Dealers Association (NFDA), said: Used car prices are benefitting from strong consumer demand alongside supply challenges. Demand for internal combustion engine cars continues to be buoyant in the used sector, which is reflected in the average price increase for petrol and diesel vehicles.  We expect appetite for used cars to remain robust over the coming weeks thanks to a number of factors including the movement away from public transport to owned vehicles and the increase in disposable income for a number of consumers”.

Our CEO Nathan Coe will be live on next week's webinar to answer your questions. You can submit your questions to him in the comments and when you register to join the webinar live at https://t.co/rdtNiD8APu https://t.co/d99VfhPofQ
Last week saw the 89th week of consecutive used car price growth, with prices rising 28.6% year-on-year. With used car prices continuing to rise it’s crucial to keep repricing your stock inline with the market to ensure you aren’t leaving profit on the table. https://t.co/MRHJVoNvzs
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Looking to evolve your business by breaking free of outdated data feeds and enabling your customers to have a real-time view of your digital forecourt? Then check out our ‘Essentials to connected retailing’ masterclass now 👉 https://t.co/VggO5GDvFa https://t.co/hRUW9aXDTf
We’re still faced with an element of uncertainty when it comes to the pandemic which means you need to be prepared for any eventuality. So in this week’s tip of the week, @AndrewKorpela shares some top tips on how to make sure you're prepared for whatever is thrown at you next. https://t.co/9cKawLT6Q9
In his latest update, our CEO Nathan Coe shares our latest market insights, including an analysis of consumer demand and pricing, and reveals our plans for 2022. https://t.co/oyxwpJf2U1
With record numbers of new electric vehicle sales and, as we reveal in our latest blog, an electric vehicle being the fastest selling of any used vehicle in 2021, last year really was a victory for voltage 👇 https://t.co/j4Al3nByBL
In our latest Monthly Market Intelligence Report, we analyse the 3 key trends that came to define the automotive industry in 2021, record demand, the growth in used car prices and the acceleration of EV adoption 👉https://t.co/tVW6vpQjxm Will these trends continue through 2022? https://t.co/rITl15odBm
A quick summary of what we have covered in today's webinar from @ClarkRjoclark. https://t.co/QFgNQYhCR8
Prices then are still strong, but we are still seeing under-priced stock on our marketplace which means there is profit being left on the table. It's key then to monitor the live market prices and re-price to the live market value to avoid missing out on profit. https://t.co/3jGvyFVPIn

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