Privacy and Cookies

Auto Trader Group PLC ("Auto Trader") is committed to protecting your privacy. This Policy applies to visitors of the Auto Trader Group PLC website at www.plc.autotrader.co.uk/ (the "Website").

Privacy Policy

This privacy notice details how we use the information you provide when using our website and how we use cookies on our website.

We are committed to safeguarding your personal information in line with all applicable laws including the Data Protection Act 1998 (to be replaced by the General Data Protection Regulation (GDPR) with effect from 25 May 2018).

Collecting personal data

If you choose to get in touch with us via our contact us page, this will launch your email client. By voluntarily submitting an email to us we will collect the information you choose to provide within your email (email address, name and any other information you deem relevant) which will be used to send you the information you have requested. 

None of the information sent via email will be retained in databases on our website. We will not share your information with any third parties or use it to send you unsolicited communications from us.

Requesting information we hold about you

If you have submitted information to us, you may get in touch at any time to  ask for a copy of the information we hold about you and to have any mistakes corrected or apply any updates.

Protecting your personal information and data retention

Personal information disclosed to us is not retained within databases on our website. It is kept secure, accurate and up to date within our GDPR compliant CRM software. We retain this information inline with our Data Retention Policy for so long as is necessary for the purposes for which it is used.

Other websites links and iframes

Our website may contain links to other websites which are not operated by us (‘third-party websites’). We are not responsible for the privacy practices or content of those third-party websites. We also use iframes which is an HTML element to allow an external webpage to be embedded within our site.

When accessing any of these, the operators of those third-party websites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours. Please do familiarise yourself with the privacy policy of such third-party websites.

Third party website links

We may direct you to third party websites from content within our site. Linked sites will have their own privacy notices, policies and use of cookies which we suggest you review in order to understand their procedures for collecting, using and disclosing personal information.

Please note, we can not be held responsible for the content of linked websites, any use of these sites, or the privacy practices of these websites.

Children

Whilst this site does not contain explicit or sensitive content, it is not intended for children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to contact us, please get your parent or guardian to do so on your behalf.

Cookies

A cookie is a small text file that is stored on your computer or mobile device when you visit a website – we use these to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of the site.

For all other types of cookies we need your permission. On this website we use persistent cookies (necessary for the functioning of the site), performance cookies (to enable Google Analytics to analyse how users interact with our site). For more information about Google's privacy policy in respect of Google Analytics, please refer to https://www.google.com/analytics/learn/privacy.html 

Details of the cookies used on our website are provided below:

Persistent or Necessary (3 cookies)

Name Provider Purpose Expiry Type
ARRAffinity plc.autotrader.co.uk Used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. Session HTTP Cookie
smConsent plc.autotrader.co.uk Stores the user's cookie consent state for the current domain 1 year HTTP Cookie
ATLVPC plc.autotrader.co.uk Stores the last time the the user visited the Press Centre 1 year HTTP Cookie

Perfomance (3 cookies)

Name Provider Purpose Expiry Type
_ga plc.autotrader.co.uk Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP Cookie
_gat plc.autotrader.co.uk Used by Google Analytics to throttle request rate Session HTTP Cookie
_gid plc.autotrader.co.uk Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Session HTTP Cookie

Your consent applies to the following domains: plc.autotrader.co.uk

You can view and change your cookie settings at any time.

We sometimes embed photos and video content from websites such as Flickr, Instagram, Twitter,  Vimeo, and YouTube. Pages with this embedded content may present cookies from these websites.

Similarly, when you use one of the share buttons on this website, a cookie may be set by the service you have chosen to share content through. We do not control the dissemination of these cookies and we will not block cookies from those websites. You should check the relevant third party website for more information about these.

Whilst the current market is far from predictable, it’s a safe bet that those buyers looking to make a purchase early next year are looking at your adverts on our marketplace right now. So what do you need to do to prepare for January?👇https://t.co/qwwUW9oYTs
EVs have proven again to be a bright spot in the latest @SMMT figures says @IanJPlummer. Fuel anxiety, greater environmental awareness, and the ‘cool factor’ are all helping to drive sales. https://t.co/Liuj74ZpOF
The record growth we’ve seen in used car prices in recent months shows no signs of slowing with November marking the 20th month of consecutive price growth. So where are prices currently at and what we can expect in the near future. Find out now 👉 https://t.co/LknZuxwuiT https://t.co/9JDMTOzn2s
Did you know that 42% of buyers in January this year did their research in December 2020? With this trend set to continue this year, @AndrewKorpela shares some advice on how to entice January's buyers to your adverts right now, setting you up for success next year. https://t.co/uuCOTMTCcG
It's no secret that we've seen the number of buyers considering an electric vehicle grow through 2021. But are buyers really interested in electric vehicles and how does this translate into buying intent? Find out in our The Road to 2030 Report👉https://t.co/ag3HZOMpFT https://t.co/2EZcsZKEHO
We recently marked our 1 year anniversary since we launched RPM, our online learning platform for retailers. In the last 12 months, we’ve found that retailers who’ve attended these masterclasses go on to sell their vehicles 10% quicker! Find out more - https://t.co/gXfP03yPAA https://t.co/3X02xWECId
Auto Trader Connect is now live to all retailers who requested access and who's partners have integrated with us. Auto Trader Connect puts the power of real-time data in your hands, enabling you to more efficiently manage your forecourt. Find out more - https://t.co/ygKfaAbven https://t.co/B8XGCfI4xD
We're still seeing retailers underpricing stock. With demand still high, there is a huge opportunity to make additional profit by pricing to market. https://t.co/AFIvnD8cOt
Of all the sales in January 2021, 42% were the result of searches made in December 2020. Make sure you're advertising all of your stock now so that you can kick of 2022 with a bang. https://t.co/jOjKQRTACD
We’ve seen 4 years of price growth in just 5 months and this shows no signs of slowing, with mid November seeing the average price of a used car rising to a staggering £19,852. https://t.co/8j0qtqT9yd

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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