Privacy and Cookies

Auto Trader Group PLC ("Auto Trader") is committed to protecting your privacy. This Policy applies to visitors of the Auto Trader Group PLC website at www.plc.autotrader.co.uk/ (the "Website").

Privacy Policy

This privacy notice details how we use the information you provide when using our website and how we use cookies on our website.

We are committed to safeguarding your personal information in line with all applicable laws including the Data Protection Act 1998 (to be replaced by the General Data Protection Regulation (GDPR) with effect from 25 May 2018).

Collecting personal data

If you choose to get in touch with us via our contact us page, this will launch your email client. By voluntarily submitting an email to us we will collect the information you choose to provide within your email (email address, name and any other information you deem relevant) which will be used to send you the information you have requested. 

None of the information sent via email will be retained in databases on our website. We will not share your information with any third parties or use it to send you unsolicited communications from us.

Requesting information we hold about you

If you have submitted information to us, you may get in touch at any time to  ask for a copy of the information we hold about you and to have any mistakes corrected or apply any updates.

Protecting your personal information and data retention

Personal information disclosed to us is not retained within databases on our website. It is kept secure, accurate and up to date within our GDPR compliant CRM software. We retain this information inline with our Data Retention Policy for so long as is necessary for the purposes for which it is used.

Other websites links and iframes

Our website may contain links to other websites which are not operated by us (‘third-party websites’). We are not responsible for the privacy practices or content of those third-party websites. We also use iframes which is an HTML element to allow an external webpage to be embedded within our site.

When accessing any of these, the operators of those third-party websites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours. Please do familiarise yourself with the privacy policy of such third-party websites.

Third party website links

We may direct you to third party websites from content within our site. Linked sites will have their own privacy notices, policies and use of cookies which we suggest you review in order to understand their procedures for collecting, using and disclosing personal information.

Please note, we can not be held responsible for the content of linked websites, any use of these sites, or the privacy practices of these websites.

Children

Whilst this site does not contain explicit or sensitive content, it is not intended for children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to contact us, please get your parent or guardian to do so on your behalf.

Cookies

A cookie is a small text file that is stored on your computer or mobile device when you visit a website – we use these to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of the site.

For all other types of cookies we need your permission. On this website we use persistent cookies (necessary for the functioning of the site), performance cookies (to enable Google Analytics to analyse how users interact with our site). For more information about Google's privacy policy in respect of Google Analytics, please refer to https://www.google.com/analytics/learn/privacy.html 

Details of the cookies used on our website are provided below:

Persistent or Necessary (3 cookies)

Name Provider Purpose Expiry Type
ARRAffinity plc.autotrader.co.uk Used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. Session HTTP Cookie
smConsent plc.autotrader.co.uk Stores the user's cookie consent state for the current domain 1 year HTTP Cookie
ATLVPC plc.autotrader.co.uk Stores the last time the the user visited the Press Centre 1 year HTTP Cookie

Perfomance (3 cookies)

Name Provider Purpose Expiry Type
_ga plc.autotrader.co.uk Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP Cookie
_gat plc.autotrader.co.uk Used by Google Analytics to throttle request rate Session HTTP Cookie
_gid plc.autotrader.co.uk Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Session HTTP Cookie

Your consent applies to the following domains: plc.autotrader.co.uk

You can view and change your cookie settings at any time.

We sometimes embed photos and video content from websites such as Flickr, Instagram, Twitter,  Vimeo, and YouTube. Pages with this embedded content may present cookies from these websites.

Similarly, when you use one of the share buttons on this website, a cookie may be set by the service you have chosen to share content through. We do not control the dissemination of these cookies and we will not block cookies from those websites. You should check the relevant third party website for more information about these.

Great to see DealerDesk utilising our API to enable retailers to instantly publish and update their Auto Trader adverts without the traditional wait for old-fashioned stock feeds! https://t.co/RyCrCG1fl0
August saw record levels of demand from consumers seeking out their next vehicle. But with supply issues continuing, what can you do to ensure your forecourt remains stocked to meet demand? Find out in our latest blog by @MarcThornboroug👇https://t.co/tUerFkP4Qf
Register for our next webinar where we’ll be exploring the latest in automotive logistics with special guest Thomas Mallet of Ecomotive Logistics. We’ll also be sharing our final step in addressing admin fees along with an update on the market 👉 https://t.co/GWNbgNrxVg https://t.co/SNIlt3nfcE
155,000 vehicles are underpriced on Auto Trader, meaning that there is a staggering amount of profit being missed out on by retailers. Find out more and what you can do to ensure you’re not leaving any profit on the table in this week’s tip of the week with @AndrewKorpela https://t.co/vj8Ux1Z2Jn
The popularity of electric vehicles continues to grow with the @Hyundai_UK IONIQ 5 being the most viewed new car on our platform over the last month. Will we see an electric vehicle top of the list next month and what needs to be done to sustain interest? Let us know👇 https://t.co/gNbRriDIiV
The @KiaUK Soul EV came out top among consumers looking for an EV that offers great value, taking the Best Value Electric Car at the Auto Trader New Car Awards 2021. https://t.co/LcVmx4kwKO
Demand for vans continues to increase with last month seeing the number of leads per new van on our marketplace grow a staggering 44% compared to August 2020, a new record. Overall van leads are also up by 30% vs 2020. https://t.co/6h2zt1D54r
On 22nd September we’ll complete our admin fees journey by adding the admin fee into the total advertised price and reflecting this in our valuations and price indicators. Find out more in our latest blog👇 https://t.co/ZVRpYhssAA
We're delighted to be supporting this year's @BenSupport4Auto Ben Ball taking place on the 8th Dec at the Roundhouse. There are now just a handful of tables left so be sure to book yours now to avoid missing out 👉https://t.co/6jC6ZaoEND https://t.co/zQCWD0JCRg
Our latest Monthly Market Intelligence report is now live. Check it out now to discover our latest new and used car market insights along a focus on EV pricing👉https://t.co/g8bPs1X6CE https://t.co/gB6Zh0p8rF

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience