Making a difference to our communities
We strive to have a positive impact on the communities we operate in. Our Make a Difference Guild is committed to empowering everyone across the Group to support our local communities, our industry and wider society.
The Auto Trader Community Fund, powered by the charity Forever Manchester, considers applications and awards up to £1,000 aimed at supporting grassroots projects across Greater Manchester. The Community Fund also supports projects for Saint Pancras Community Association in London, Camden Giving, New Horizon Youth Centre and Shelter.
In the financial year 2020, we donated £148,000 to support various charities and groups that make sustainable changes in people’s lives. Donations from Auto Trader directly to other charities through the fundraising activities of our employees, customers and partners and our ‘AT sponsorships’ match-funding and Sports Kits donations totalled an additional £42,000.
Instead of gifting Christmas presents to our people and customers, we offered donations to charities of their choice totalling £71,000. While our Give As You Earn scheme, which 18% of our employees have joined, meant a further £96,000 was donated to various charities by our people.
But making a difference extends to more than donating money. More than 58% of our employees have used one of our Incredible Benefits, two optional volunteering days, to support worthy causes including renovating green spaces, supporting dog shelters, helping battle food poverty and providing coaching and mentoring.
total charitable donations including match funding in 2019
volunteering days undertaken by our people in 2019