Responsibility

Our industries

Our people, culture and environment strategy extends to ensuring we support the wider technology, automotive, advertising and creative industries

Making a difference to our industry

As a business we’re committed to supporting our customers and the wider automotive industry; whether that’s developing the next generation of talent, sharing best practice advice with our retailer customers through masterclasses and industry events, providing in-depth insights and data through our webinars and Market Reports, or encouraging our teams and partners to operate in a transparent, progressive and diverse manner.

800+

retailers attended our Masterclass and Discovery programmes

6,000+

retailers viewed content through our webinars and insight on demand initiatives


Leading change in automotive

As a customer-focused business we are committed to findings ways to improve the process of buying and selling vehicles for consumers and retailers alike. We have changed our sales approach, removing commissions, and our packages; both of which enable us to promote best practice and equip our sales teams to create strong business partnerships with our customers helping add value to their businesses.

We partner with pioneering organisations such as Ennis & Co. and the UK Automotive 30% Club to host events attended by senior executives and change leaders from across the automotive industry. These events provide platforms to share best practice and insights into the cultural and economic benefits of attracting and retaining a diverse workforce, as well as exploring the necessary steps to attract more women into automotive.

Recognising excellence

The Auto Trader Retailer Awards are an annual celebration of the very best retailers in the UK. Each year we recognise the top automotive retailers based on thousands of data points, consumer reviews and independent research, including an extensive mystery shopping campaign.

2021 saw us host our fifth Auto Trader New Car awards, where we revealed the very best new cars as voted for by 148,000 car owners in one of the largest consumer surveys of its kind. These awards are a true representation of British consumers’ views on new cars.

Supporting the technology and digital industries

We continue to support the technology and digital industries with various partnerships and projects. Working closely with Manchester Digital, whose members include progressive businesses, we aim to create the optimum environment for our industry by taking direct action to solve specific issues like talent shortages as well as providing a cohesive voice for the sector.

Our colleague from our product and technology teams host ‘AT Tech Talks’ that are free to everybody who wants to learn about the latest use of technology and network with other professions. We also have a ‘Tech Blog’ series including useful content on anything from product design to automation, in order to support the development of people in other businesses.

Developing talent

One of the most critical challenges for both the technology and automotive industries is ensuring we develop diverse teams of young people with the right skills to lead us into the future.

To encourage the next generation of technology and STEM (Science, Technology, Engineering and Maths) talent, we partner with a wide range of local education organisations from primary schools to universities:

  • We work with Manchester Digital on their Apprenticeship Scheme and have welcomed apprentices into the business for the last two years
  • We work with local universities and schools to host experience days in our offices, running mock interviews and giving talks to introduce students to careers in digital
  • We run ‘Code Clubs’ in local primary schools to teach young children how to code
  • We continue to offer a PhD scholarship and two summer project grants for Data Science students from the University of Manchester.
  • A number of our colleagues are STEM ambassadors, and lead our involvement with initiatives like the nationwide “People Like Me” campaign to encourage girls into STEM careers
Whilst the current market is far from predictable, it’s a safe bet that those buyers looking to make a purchase early next year are looking at your adverts on our marketplace right now. So what do you need to do to prepare for January?👇https://t.co/qwwUW9oYTs
EVs have proven again to be a bright spot in the latest @SMMT figures says @IanJPlummer. Fuel anxiety, greater environmental awareness, and the ‘cool factor’ are all helping to drive sales. https://t.co/Liuj74ZpOF
The record growth we’ve seen in used car prices in recent months shows no signs of slowing with November marking the 20th month of consecutive price growth. So where are prices currently at and what we can expect in the near future. Find out now 👉 https://t.co/LknZuxwuiT https://t.co/9JDMTOzn2s
Did you know that 42% of buyers in January this year did their research in December 2020? With this trend set to continue this year, @AndrewKorpela shares some advice on how to entice January's buyers to your adverts right now, setting you up for success next year. https://t.co/uuCOTMTCcG
It's no secret that we've seen the number of buyers considering an electric vehicle grow through 2021. But are buyers really interested in electric vehicles and how does this translate into buying intent? Find out in our The Road to 2030 Report👉https://t.co/ag3HZOMpFT https://t.co/2EZcsZKEHO
We recently marked our 1 year anniversary since we launched RPM, our online learning platform for retailers. In the last 12 months, we’ve found that retailers who’ve attended these masterclasses go on to sell their vehicles 10% quicker! Find out more - https://t.co/gXfP03yPAA https://t.co/3X02xWECId
Auto Trader Connect is now live to all retailers who requested access and who's partners have integrated with us. Auto Trader Connect puts the power of real-time data in your hands, enabling you to more efficiently manage your forecourt. Find out more - https://t.co/ygKfaAbven https://t.co/B8XGCfI4xD
We're still seeing retailers underpricing stock. With demand still high, there is a huge opportunity to make additional profit by pricing to market. https://t.co/AFIvnD8cOt
Of all the sales in January 2021, 42% were the result of searches made in December 2020. Make sure you're advertising all of your stock now so that you can kick of 2022 with a bang. https://t.co/jOjKQRTACD
We’ve seen 4 years of price growth in just 5 months and this shows no signs of slowing, with mid November seeing the average price of a used car rising to a staggering £19,852. https://t.co/8j0qtqT9yd

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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