Our people

Our business is built around our people, and we believe happy employees do the best work. We invest in our people and work hard to ensure our diverse teams are supported, included and inspired

Making a difference to our employees

People are the one of the Group’s most important assets, so we focus on ensuring we create a highly collaborative culture where people feel motivated, valued and supported. We strive to be a business that’s as diverse in its make up and inclusive as possible, as we believe that drives better outcomes.

To help us achieve our mission of being one of the most admired UK digital businesses, we have built a simple, lean and non-hierarchical business that is centred around its people. Our colleagues are organised into high-performing, data-oriented squads to ensure we are agile and quick to respond to change.

We value our people and their opinions. Therefore, we organise an annual employee conference where all colleagues get the chance to get together to celebrate our achievements and share the strategy for the year ahead. We also hold regular business and financial updates throughout the year to keep employees informed on the Group’s performance and priorities, and we hold monthly breakfast sessions where our people can ask questions and gain useful insights in a relaxed environment.

Employee engagement and recognition

glass door

We have set up working groups to improve recognition, career development and physical and mental health. We also hold regular ‘health checks’ that allow squads to sit down together in an open and secure environment to discuss how they feel in the workplace. To gauge how our employees are feeling, we conduct an annual employee survey as well as a pulse check-in survey. We listen to the feedback and, with the support of our senior leaders and their teams, we review and develop action plans in order to continually improve. We are proud of our high employee satisfaction levels; we believe that happy employees do better work. However, we recognise there are still areas to improve, and we work hard to ensure all our employees feel supported, included and inspired.

89% of our people feel proud to work for Auto Trader and 86% say they would recommend us as a great place to work. Our Glassdoor rating, based on 280 anonymous reviews, is 4.5.

In 2019 we introduced our Board Engagement Guild, aligned with the Corporate Governance Code, to ensure our Chairman and Non-Executive Directors have regular and effective engagement with our employees without the executives present or involved in preparation. Members of the Guild represent all areas of our business, and its main focus is for our Board Directors to gain insight and understanding of our culture from an employee perspective.

We recognise that everybody is unique and has different needs and preferences and our “Incredible Benefits” platform enables employees to customise their benefits package. As part of our company funded benefits, we offer all employees either Private Medical Insurance (employee level) or Health Cash Plan (up to family level). We also have a wide range of voluntary benefits to choose from, including critical illness, dental insurance, travel loans and cycle to work schemes.

Diversity and inclusion

Diversity is the mix, inclusion is getting the mix to work well together

Striving to significantly improve the diversity across our whole organisation remains a key strategic focus of our ESG strategy. Although we are pleased to be one of only seven FTSE100 companies to have a 50:50 gender parity on our Board [link to Board page], we recognise that there is more work to be done not only across other levels of leadership but also across other diversity strands.

Ensuring Auto Trader is a diverse and inclusive employer that contributes positively to the communities in which we operate in is a key strategic priority for our business. We celebrate diversity in all its forms. Only with a mix of different ideas and perspectives can we come up with the most exciting new ideas and create the best experience for our consumers.

Diversity for everyone at Auto Trader means respect for and appreciation of differences in: gender identity and expression, age, sexual orientation, disability, race and ethnic origin, religion and faith, marital status, social, education background and way of thinking. We believe that inclusion is a state of being valued, respected and supported for who you are and have the same career opportunities as others.

All Auto Trader and Webzone new starters participate in our “One Auto Trader: Creating a Culture of Includes”, a one-day workshop that aims to create a common understanding of diversity and inclusion as well as creating a safe environment where participants explore their own unconscious biases and how they impact their thoughts, behaviours and relationships.

We have a range of groups, guilds and networks at Auto Trader to bring colleagues together in line with our philosophy that inclusion can be achieved by finding common ground and respecting each others differences.

  • BAME Employee Network: a group of black, Asian and minority ethnic colleagues and allies that celebrate multi-culturism and inclusivity through events and social media take-overs to drive awareness of the issues that our BAME colleagues may face
  • Board Engagement Guild: a platform for our Board Directors to gain insight and understanding of our culture from an employee perspective to ensure the Board receives information and opinions directly from employees to enhance decisions
  • Disability and Neurodivsity Network: led by a group of disables, neurodiverse colleagues, as well as allies, dedicated to creating a more accessible and inclusive environment so we can welcome and retail more disabled and neurodiverse colleagues
  • Family Guild: supports colleagues with balancing work and family life
  • LGBT+ Network: committed to developing policies which support our LGBT+ community, including ‘Transitioning at Work’ guidelines to support our current and future trans colleagues.
  • Make a Difference Guild: committed to empowering everyone across the Group to support our local communities, our industry and wider society. The Guild has developed a comprehensive strategy to expand our charitable partnership programme as well as our community outreach plan
  • Sustainability Network: a group of colleagues who are committed to finding innovative ways to be a more sustainable business
  • Wellbeing Guild: promotes physical and mental wellbeing among our workforce, helping everyone have more good days at work
  • Womens Network: focussed on improving and evolving representation of all individuals that identify as women at all levels of Auto Trader, the automotive industry and the digital communities we operate in, by recruiting, retaining and developing women talent

Learning and development

Our ambition is to make sure that everyone’s career is supported by learning opportunities, which includes self-learning, attending conferences, peer-to-peer mentoring, coaching and structured programmes.

All new employees join our induction event in their first three months; this is designed to ensure everyone has a great start in their career at Auto Trader and is facilitated with members of our Learning and Development team, Operational Leadership Team and colleagues from across the business. It is an opportunity for all new starters to gain an understanding of our culture, strategy and values. It also helps them develop relationships and start building their personal network.

We believe that individuals who engage in their own personal development are more motivated, more self-aware, fulfil their potential and add more value to the organisation. All our employees are supported by their people leaders in regularly reviewing their personal development plans. The way we all learn is different, so we have a number of ways to support our people including self-directed learning solutions, workshops, bite-sized sessions and on-the-job activities.

We welcome a number of new graduates, apprentices and internships through our various programmes aiming to develop future talent with the skills and personal qualities required to have a successful career with Auto Trader.

Employee wellbeing: More Good Days AT Work 

We recognise that our people have their unique set of needs, challenges and preferences. Consequently, we have built our strategy around three More Good Days AT Workcore pillars: mental, physical and financial wellbeing.

Our dedicated team of Mental Health First Aiders is available to support colleagues that are experiencing mental health issues and works on different initiatives to promote mental wellbeing and emotional resilience.

To support financial wellbeing, we continue to partner with a mortgage broker offering free, no obligation one-to-one mortgage advice sessions to anyone looking to get on the property ladder. We also have sessions with a pension advisor who provides useful information about our Company pension scheme to encourage employees to invest in their long-term financial future.

We have also introduced a new benefit: annual gym membership aimed at supporting our people and their physical wellbeing.

Our objective is to retain and maintain a healthy and happy workforce.

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts >
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance.
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below.
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace.
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%.
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year.
Buyer's confidence in being able to afford their next car remains extremely high.
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience