Who we are

About us

Established in 1977, Auto Trader has a rich 40 year history and is one of the UK’s leading digital brands

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. 

Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.

Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.

The marketplace also hosts the largest pool of vehicle sellers (listing more than 470,000 cars each day) thanks to our partnership with more than 13,300 retailers.

An overview of our business

Our purpose is to lead car buying in the UK, whilst also evolving the wider automotive ecosystem. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Auto Trader in numbers

89%

of consumers know who we are

50.1m

cross platform visits each month

9x

more time spent on our site than our nearest competitor

235m

advert views a month

478k

physical stock on site

>13.3k

retailer forecourt partnerships

c. 850

employees across offices in Manchester, London, High Wycombe and Dublin

89%

of our people are proud to work at Auto Trader

Do you want to find out how to be an award winning retailer? @chrispenny222 will be revealing the lessons from this year's award winner's at the Auto Trader Retailer Awards - helping you become one of the very best in the business. Register now > https://t.co/SHcVp3uAq5 https://t.co/MWLUHsmrkM
We're proud to be partnering with Black Leaders for today's #virtualevent ‘Black Inclusion: Past, Present & Future’. To find out more and register, please visit: https://t.co/oCaoDopE90 #blackleaders https://t.co/JMedMCOWfl
The latest guidance from the @WelshGovernment makes it clear that #cardealers in #Wales can still offer home delivery during the #firebreak which will come into force this Friday at 6pm. https://t.co/8SHkEWgbMn
To help retailers capitalise on #ElectricVehicle demand, the @RMI_NFDA has reopened The Electric Vehicle Approved (EVA) accreditation scheme. You can find out more about the scheme and how to get accredited at https://t.co/9X7IjGLKHn https://t.co/amkIb269ys
Guaranteed Part-Exchange will deliver qualified buyers who come with a guaranteed price for their part-exchange, ready to do the deal. Best of all, there’s limited risk for the retailer, because the part-ex is underwritten by our partner, @ManheimUK > https://t.co/K06JkfTfqU https://t.co/LjCVuRlzF6
The latest government announcement of new nationwide restrictions have not impacted the purchasing intent of most car buyers on our site indicating that demand is still healthy. #atinsightoftheday https://t.co/vCU2VyShCl
After a period of peak market performance, the pace of the recovery has exceeded the expectations of most retailers. Which is why now is a great time to reset and take aim at your year-end goals. And we’ve made it easy > https://t.co/UTtLVMXwDi #finishstrong https://t.co/8wsOhHDbE2
In his latest update, Auto Trader CEO, Nathan Coe, shares the latest on consumer demand, how we will continue to support buyers during #COVID19, what new tools and services we are set to launch, and how we’re helping retailers finish the year strong https://t.co/VarP7b4r2Y
We recently reported the 23rd consecutive week of used car price rises with prices up 8.5% between October 5 and 11. Find out more in this article from @AMchatter @AM_editorTimR @Sharpe_Tom #usedcar #prices https://t.co/A7EYkzCpla
Are you looking to finish this year on a high? Then you need to check out our latest on demand webinar where @MarcThornboroug shares our 5 steps to finish the year strong. Take some time out to watch the clip now > https://t.co/YTLi84bjlB https://t.co/QFzziyn2G5

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience