Who we are

About us

Established in 1977, Auto Trader has a rich 40 year history and is one of the UK’s leading digital brands

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace.

Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.

Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.

The marketplace also hosts the largest pool of vehicle sellers (listing more than 485,000 cars each day) thanks to our partnership with more than 13,300 retailers.

An overview of our business

Auto Trader exists to grow both its car buying audience and core advertising business. It will change how the UK shops for cars by providing the best online car buying experience, enabling all retailers to sell online. We aim to build stronger partnerships with our customers, use our voice and influence to drive more environmentally friendly vehicle choices and create an inclusive and more diverse culture.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Auto Trader in numbers

>90%

of consumers know who we are

58m

cross platform visits each month

7x

more time spent on our site than our nearest competitor

>75%

of all time spent on automotive classified sites is on Auto Trader

485k

live car stock on average per month

>13.3k

retailer forecourt partnerships

900+

employees across offices in Manchester, London, High Wycombe and Dublin

93%

of our people feel proud to work for Auto Trader

Just 15 minutes until today's webinar where we’ll be joined by our CEO, Nathan Coe, to discuss how we're unlocking more stock for retailers. Register now to join live or stay tuned right here for the highlights👉https://t.co/GLdvSSPMXe https://t.co/s6fnY90g1A
The @MINIUK Hatch once again took the Most Fun to Drive award at the Auto Trader New Car Awards 2021, having previously won the award in 2019. Owners commented on the “go-kart feel and acceleration” and the fact that Minis “don’t take themselves too seriously”. https://t.co/uYVCddWicy
The @MINIUK Hatch once again took the Most Fun to Drive award at the Auto Trader New Car Awards 2021, having previously won the award in 2019. Owners commented on the “go-kart feel and acceleration” and the fact that Minis “don’t take themselves too seriously”. https://t.co/uYVCddWicy
What makes our future vehicle valuations different from all the other options out there? Find out from @nchking who explains exactly how our future vehicle valuations are calculated and what distinguishes them from other options. https://t.co/GDVYuInfUq
In our next webinar, we’ll be joined by our CEO, Nathan Coe who will be sharing our plans to help retailers to source stock more effectively and how we’re planning to help consumers sell their old cars conveniently. Register now 👉 https://t.co/GLdvSSPMXe https://t.co/kymKwy3NdQ
This week saw the highest level of new electric car advert views on Auto Trader since the 2030 ban on the sale of new petrol & diesel vehicles was announced, with almost 14% of all new car advert views being for an electric car last Thursday. Will we see this trend continue? https://t.co/sczaVjTeoV
It’s all hands on deck for this week’s tip of the week where @AndrewKorpela shares some best practises to help you keep your forecourt full and ensure the stock on your forecourt is presented in the best possible way. https://t.co/6Lsf00QIRM
In our next webinar, our CEO Nathan Coe joins us to answer the question “Are Auto Trader Buying Cars?” Register now and join us live to find out what he has to say along with all our latest market updates and insights 👉https://t.co/METGnTcqB8 https://t.co/UT1hMfHtqo
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience