Auto Trader Group plc is the UK’s largest digital automotive marketplace.
Auto Trader has over 90% prompted brand awareness with consumers, and attracts circa 55 million cross platform visits each month. 70% of these visits come through mobile devices.
The marketplace also hosts the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
An overview of our business
Our purpose is to lead the digital future of the UK automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.
Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.
Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
Auto Trader in numbers
of UK consumers know who we are
cross platform visits each month
larger consumer audience compared to our nearest competitor
advert views every second
cars are listed on Auto Trader at any one time
biggest website in the UK
trusted automotive classified brand in the UK
in the Sunday Times Best Companies to Work For 2018