Who we are

About us

Auto Trader Group plc is the UK’s largest digital automotive marketplace.

Auto Trader has over 90% prompted brand awareness with consumers, and attracts over 49 million cross platform visits each month. The audience is not only large but highly engaged with a 76% share of minutes spent across automotive classified sites. 

The marketplace also hosts the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

An overview of our business

Our purpose is to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Auto Trader in numbers

90%

of consumers are aware of Auto Trader for any mention of new or used car

49m

cross platform visits each month

5x

more time spent on our site than our nearest competitor

239m

advert views a month

461k

live car stock on average per month

15th

biggest website in the UK

No.1

trusted automotive classified brand in the UK

32nd

in the Sunday Times Best Companies to Work For 2019

As #cardealers re-opened their showrooms on Monday we saw the highest day for new car leads since we launched the new car platform. To find out more about #advertising your #newcars with us, email brandnew@autotrader.co.uk https://t.co/ke5xKYmGME
That's it for this week's webinar. Thanks to our guest @mikejonesase for joining us once again and be sure to register for next week's webinar at https://t.co/NiN0Kwzkit https://t.co/9pwRYEnOJa
Question for @MarcThornboroug - How can I manage sales in the current scenario?
Now over to Q&A - first question around what happens if I include admin prices in the full advertised price?
Update on the self-employed scheme – applications for a second grant to open in August. Allows you to claim 70% of average monthly trading profits, capped at £6,570
Great summary from @ASE_Global on what government support is currently available https://t.co/dg4Ge6nVi7
Delighted to welcome @mikejonesase from @ASE_Global back to provide the latest update on the #furlough scheme and #selfemployed income support scheme
When it comes to where to source your stock - @MarcThornboroug highlights that @dealerauction1 is offering a free 3-month subscription for new customers (even if you've had a free trial before). Request a call back and one of our account managers will get in touch to help you!
We've once again dusted off @MarcThornboroug to talk about restocking your forecourt to ensure you are #RetailReady
Great advice from @stuart_trader - be sure to reorganise your back end to cope with the surge in leads. A missed call could be a missed sale!

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience