Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace.
Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.
Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.
The marketplace also hosts the largest pool of vehicle sellers (listing more than 470,000 cars each day) thanks to our partnership with more than 13,300 retailers.
An overview of our business
Our purpose is to lead car buying in the UK, whilst also evolving the wider automotive ecosystem. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.
Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.
Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
Auto Trader in numbers
of consumers know who we are
cross platform visits each month
more time spent on our site than our nearest competitor
advert views a month
physical stock on site
retailer forecourt partnerships
employees across offices in Manchester, London, High Wycombe and Dublin
of our people are proud to work at Auto Trader
