Who we are

About us

Established in 1977, Auto Trader has a rich 40 year history and is one of the UK’s leading digital brands

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. 

Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.

Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.

The marketplace also hosts the largest pool of vehicle sellers (listing more than 470,000 cars each day) thanks to our partnership with more than 13,300 retailers.

An overview of our business

Our purpose is to lead car buying in the UK, whilst also evolving the wider automotive ecosystem. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Auto Trader in numbers

89%

of consumers know who we are

50.1m

cross platform visits each month

9x

more time spent on our site than our nearest competitor

235m

advert views a month

478k

physical stock on site

>13.3k

retailer forecourt partnerships

c. 850

employees across offices in Manchester, London, High Wycombe and Dublin

89%

of our people are proud to work at Auto Trader

At @therickw takes us through our Performance Rating metric. It’s important to remember that Performance Rating is about the advert, not the vehicle. https://t.co/Jb6qluxzpZ
We're once again running our mystery shopping programme to identify the very best retailers when it comes to customer experience. But what did we find last year? https://t.co/MicGIr3kVE
The Auto Trader Retailer Awards are back for 2021 with @MarcThornboroug showcasing the latest details including this year's awards that are up for grabs. https://t.co/3XD3hjk8VF
Remember all the data we share in our webinars is available to all our retailer partners in Portal. https://t.co/EDf9qVrDzA
We're continuing to see growth in year-on-year like-for-like prices across all vehicle age groups. https://t.co/ODHBivfOaG
First up it’s our (now legendary) audience update with @therickw. Audience remains strong with visitors to our marketplace up 71.1% vs 2020 and 43.4% vs the same period in 2019. https://t.co/AGsgtHodwW
Just 10 minutes until our next webinar where we'll be revealing what it takes to be an award winning retailer along with sharing some of the findings of our ongoing mystery shopping campaign. Join live at https://t.co/XpC7E23X6j https://t.co/5xv5bLBNLY
The latest figures from the @SMMT reveal that used car transactions fell by 8.9 in Q1 of 2021 with 1,687,755 transactions taking place in the period. https://t.co/Q3WrVyehyd
Join the @AutoRetail Live Q2 briefing where Paul Philpott, @KiaUK president and CEO, Darren Ardron, @perrysmotors managing director, and Nathan Coe, chief executive of Auto Trader will discuss the future for car sales in 2021 > https://t.co/RJeCB6PpC3 https://t.co/FUtSEQpYNq
Our latest Monthly Market Intelligence report is now live with this month’s edition focussing on used electric vehicles. Read now to discover our latest insights including what brands and models buyers are considering> https://t.co/GvFaOz7C96 https://t.co/RkDhvDeRO8

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience