Who we are

About us

Established in 1977, Auto Trader has a rich 40 year history and is one of the UK’s leading digital brands

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace.

Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.

Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.

The marketplace also hosts the largest pool of vehicle sellers (listing more than 485,000 cars each day) thanks to our partnership with more than 13,300 retailers.

An overview of our business

Auto Trader exists to Drive change together. Responsibly. We aim to grow both our car buying and selling audiences,
thereby strengthening our core advertising business. We will change how the UK shops for cars by providing the best online car buying experience and enabling all retailers to sell online. We aim to build stronger partnerships with our customers, use our voice and influence to drive more environmentally friendly vehicle choices, and create a diverse and inclusive culture.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Auto Trader in numbers

>90%

of consumers know who we are

63.8m

cross platform visits each month

8x

larger than our nearest competitor for share of cross platform minutes

>75%

of all time spent on automotive classified sites is on Auto Trader

430k

live car stock on average per month

>13.9k

retailer forecourt partnerships

900+

employees across offices in Manchester, London, High Wycombe and Dublin

95%

of our people feel proud to work for Auto Trader

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience