Who we are

About us

Established in 1977, Auto Trader has a rich 40 year history and is one of the UK’s leading digital brands

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. 

Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.

Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.

The marketplace also hosts the largest pool of vehicle sellers (listing more than 470,000 cars each day) thanks to our partnership with more than 13,300 retailers.

An overview of our business

Our purpose is to lead car buying in the UK, whilst also evolving the wider automotive ecosystem. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Auto Trader in numbers


of consumers know who we are


cross platform visits each month


more time spent on our site than our nearest competitor


advert views a month


physical stock on site


retailer forecourt partnerships

c. 850

employees across offices in Manchester, London, High Wycombe and Dublin


of our people are proud to work at Auto Trader

With restrictions easing, April is set to be the new March for new car sales. Having your brand-new stock online and advertised well is more important than ever - as March's searches will become April's sales. https://t.co/kMhMt7vEX6
Our Data & Insight Director @therickw shares our latest audience insights including how many site visitors and advert views we are currently seeing and how this is translating to leads being sent to retailers. https://t.co/AItS3veZ4u
Our latest data points to a strong consumer recovery from the lockdown, with most retailers performing at c. 75% of normal volumes. On AT, we saw a big step up in audience performance last week: visits +10.3% YoY & users +9.4% YoY. Read the findings here https://t.co/xa0iGDUSOG https://t.co/tGfFbj6t5J
We’re talking with Gavin Kelly from Car Synergy who explains that Guaranteed Part Exchange not only speeds up the part-exchange process but has also removed any disputes with buyers over valuations that he has previously encountered. Find our more at https://t.co/Zqw5y37NGF https://t.co/KPBdr3qQfF
Catherine highlighting Retailer Stores which launched yesterday. Find out more at https://t.co/beFrq6xiS1 https://t.co/Lzx3DS70Ky
Over to our Data & Insight Director @therickw who reveals that, last week, visitors to our platform grew by 9.4% year-on-year, with an average of 1.4 million visits each day last week. This has led to lead volumes being 31.3% higher than this time last year. https://t.co/1SZsDqayJ3
Our COO Catherine Faiers kicks off by stating that we are seeing strong signs of a strong consumer recovery from lockdown 3.0, with a surge in onsite activity and our data showing retailers now trading at an average of 75% of normal volumes. https://t.co/T0AgwTUyQf
Just a few minutes until today's webinar on solving part-exchange challenges. Stay tuned right here for the highlights or register now to listen live > https://t.co/HAw7Kcuzqj https://t.co/pnuGMKCHad
Retailer Stores have just launched across Auto Trader. Your all-new page will act as your digital forecourt on Auto Trader, helping buyers learn more about your brand and discover your stock. Find out more at https://t.co/7ta4abvI9D https://t.co/tt8ukiJjsB
We loved the opportunity to help contribute to the incredible work & support @BenSupport4Auto provides the #automotiveindustry. As part of its #BreakoutforBen initiative, our brilliant colleagues ran, walked & rode (& puffed & panted!) to raise £12,225 to this great cause 🏃‍♀️🚴‍♂️ https://t.co/aD3KvkUUyT

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience