Our strategy is to become the most admired UK digital business. To achieve this we have built a digital culture that is values-oriented, customer-centric and data-driven with a focus on an agile approach to change - and importantly underpinned by a diverse and inclusive workforce.
We are passionate about our customers, showing stamina and resilience, and have the conviction to do the right thing. We will roll up our sleeves to get the job done.
We are always learning. We question why, we search for better ways, ask questions and actively listen.
We are bold in our thinking, overcoming fears, challenging the conventional and we will run towards and embrace change.
We are open, honest, approachable and we treat each other fairly. We recognise success in ourselves and others but admit and learn from mistakes.
We are outcome-oriented and we do what we say we will do. We perform under pressure and have a strong work ethic.
We look after each other, respect diversity and advocate inclusion. We are committed to making a difference to the communities around us and think of others before ourselves.