Who we are

Our history

We’ve evolved from an entrepreneurial print media business into one of the UK’s leading digital brands

2018

Motoring on

Our full year results for 2017/18 showed another year of good growth, with revenue of £330 million, 246 million ad views per month and 618 million monthly cross platform visits.

2017

Monthly price calculator launched

We extended our finance solution to allow consumers to search for their next car based on their ideal monthly budget, reflecting the changing way that consumers are buying cars.

2017

Acquisition of MTD

In April 2017 we welcomed Motor Trade Delivery Ltd into the Auto Trader team, helping to grow our trade-to-trade proposition.

2017

Price transparency

We launched Price Indicator labels on our adverts to help consumers see whether a car is priced competitively.

2016

Driving into finance

We gained FCA authorisation, enabling us to show the monthly borrowing cost of a vehicle based on a retailer’s preferred lender. This marked another step on our journey of making the process of buying and selling a car smoother and easier.

2016

Market Report launch

In February 2016 we launched the first edition of our Market Report, a biannual review of the UK’s new and used car market. The report has grown in scale and influence and now offers data, insights and market commentary from Auto Trader and our industry peers.

2015

Admission to the London Stock Exchange

On 24th March, Auto Trader listed on the London Stock Exchange.

2015

Expert valuations

We launched our free valuation tool, giving consumers the most accurate view in the market of the price of their car.

2014

New offices open

We created new working areas by moving staff to state-of-the-art offices in central Manchester and King’s Cross, London.

2014

Happy 35th birthday

What started as a regional magazine had become one of the UK’s most recognisable automotive brands. Happy birthday!

2013

The presses go quiet

In June 2013, the final print edition of Auto Trader rolled off the presses. The time was right to become a 100% digital business.

2013

A fresh look

We enjoyed enormous brand awareness but our logo was ageing by the day. We created a modern logo that’s still recognisably Auto Trader.

2011

UK consolidation

We began disposing of the parts of our business that addressed non-UK markets. This was completed in 2013, giving our team renewed focus.

2011

Customers share more

Customer reviews were introduced to Auto Trader, allowing owners to start telling others what they really think of their cars.

2011

For Android and iPad

Having proven the value of our iPhone app, we developed dedicated apps for the popular iPad and Android platforms.

2011

For new cars too

We launched our website for new cars, giving visitors an easy way to compare and find a brand new car.

2010

Bigger on the small screen

Now there’s an app for that: 300,000 people downloaded our iPhone app in the first 30 days after it was launched.

2010

Helping dealers online

Our Dealer Websites platform launched, making it easy for dealers to create professional websites.

2009

Big on the small screen

With smart phones becoming widely used, we launched a dedicated mobile website to help people search on smaller screens.

2008

Hinting at the future

We added co.uk to our logo, acknowledging that people preferred to search for cars online rather than in a magazine.

2007

Digital matches print

Our digital revenue matched our print revenue for the first time. It was clear where the future lay, and we accelerated our digital transition strategy.

2007

Like us or follow us

As Facebook and Twitter use exploded, we joined these social networks and started posting to them. Can we get a retweet?

2007

A brand-new website

We put enormous effort into creating our new website, which allowed us to show the exact number of vehicles available for every selection.

2000

Two become one

In 2000, the two separate parts of Auto Trader merged into a single company, called Trader Media Group.

1996

Our first website

A small team created the first Auto Trader website — two years before even Google was conceived.

1996

The magazine goes digital

Well, sort of. We became the first UK publisher to switch to automatic layout software to produce our magazines.

1995

We cross the Irish Sea

By 1995, Auto Trader titles covered the whole of the UK. The magazine also became available in Ireland for the first time.

1988

Auto Trader is born

We became Auto Trader in 1988, after a short spell as Auto Mart & Trader. At this point we had a number of regional magazines, which were all renamed.

1983

Guardian Media Group joins

Guardian Media Group (GMG) joined Auto Trader, as it had been considering launching a similar venture in the north of England.

1977

Our entrepreneurial roots

The history of Auto Trader starts back in 1977 when entrepreneur John Madejski launched a small regional classified advertising magazine called Thames Valley Trader. He brought the idea to the UK after a visit to the US.

Chris Penny and Marc Thornborough are taking part in this year's Bangers4BEN, hoping to raise £100,000. If you'd like to donate to this amazing cause, then please visit: https://t.co/IqvEEW0WSa https://t.co/Wm1F6PJnEs
Want to hear how data can help you sell more cars, more quickly? Or hear the latest data best practice from the industry's best performing retailers? Then be sure to tune in for our 'behind the scenes' webinar at 12pm this Thursday: https://t.co/k4dKMvldzV https://t.co/TPL50tnkTf
Amazing achievement! Those genuine reviews only come from offering the very best customer experience so a huge congratulations to everyone at @smallbone_cars 🏆 https://t.co/eZBkIvnUuW
On the 25th Sept. we're launching the next edition of the Market Report, our biannual review of the industry. This time we're focusing on the future of ownership & the implications of the growing spectrum of access models. Check out previous editions here: https://t.co/6yFoc2JDtY https://t.co/vtvKcHiuLy
Our insight director, Nick King is at the @ON24 #WebinarWorld today sharing the AT story: how we've developed our webinar platform to engage & share best practice with more of our customers than ever before. Catch-up with all of our recent webinars here: https://t.co/cDQ9xRu2Uo https://t.co/0z4w6SMUeA
We're at the iconic @NewburyRacing today for our free AT Masterclass. We'll be sharing the latest market insight, as well as best practice guidance based on the strategies of the very best performing retailers. Look out for when we're next in your area: https://t.co/zraCdB1UUj https://t.co/DZ02Yq2CSc
According to the latest results from the Finance & Leasing Association used car finance grew 6% by volume &13% by value in July. Make sure you're making the most of more consumers looking to buy their next car monthly: https://t.co/QanUNJRB6v https://t.co/60vzlN5FU0
The results are in: a record August for new car registrations. According to the @SMMT, last month was up a huge 23.1%. What's more AFVs surged a record 88.7%. Does this reflect what you've seen on your forecourt? Find the full results here: https://t.co/AcAi5Hiiml https://t.co/678gJ15T8E
Tomorrow we'll find out just how much WLTP has affected the UK market in August. Will it top the 49% recorded in Spain or the 40% in France? Watch this space for @SMMT new car registrations https://t.co/Zb55ctgCPD
Our latest Retail Price Index reveals the average cost of a used car increased 7% in July, but also highlights a clear disparity in price growth between volume and premium brands. Read the full story here: https://t.co/dguPqcqHFa https://t.co/LFlb9a6lLq

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience