Who we are

Our strategy

Auto Trader exists to lead the digital future of the UK automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

That's it for another #ATAwards. Thank you to everyone that joined us, a big thank you to all that entered & a HUGE congratulations to all of our exceptional winners & finalists...you're the best-of-the-best! Take a look at the full list of winners here: https://t.co/0lzce9KP1D https://t.co/yiLf2E2ipA
Was great to see you guys again; thanks for making it so much fun 💃🕺 https://t.co/LYTS7cdE4V
The celebrations are only just getting started! #ATAwards https://t.co/DOyJNoirO0
Hi Lucy, sorry you couldn't be here to join the celebrations, but just to add the judges were HUGELY impressed by all you've achieved at @dicklovett in such a short time. Massive congratulations...we'll raise a 🍾 in your honour! https://t.co/kD3uPD7S7W
And now it's party time 🍾🍾🍻 #ATAwards https://t.co/87bqnsJrBb
Was a real pleasure Jason, you were awesome! https://t.co/yTTs7JQvhc
A huge huge congratulations guys! Hope you have a great night celebrating your much deserved win https://t.co/KKr5ma4HsQ
Massive congratulations guys, so so well deserved! Let's celebrate 🍾🍾 https://t.co/ImBVJbC6eV
To find the Retailer of the Year 2018, we relied on mystery shopping, consumer research, dealer review metrics & analysed millions of data points across our marketplace. The hugely deserving winner (200+ cars) is of course the brilliant @CarShopGB #ATAwards @AutoTrader_UK https://t.co/2S3MGOZUfS

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience