Who we are

What we do

There are over 10 million transactions each year and we are driving change in how consumers are shopping for these cars online. Auto Trader aims to drive further efficiencies in the market, benefitting consumers, retailers and manufacturers

Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.

How we make the market simpler and more efficient

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 461,000 cars including 30,000 new cars each month.

Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.  

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.

We know that 75% of buyers consider new cars, so we added over 30,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

The latest edition of @CarDealerMag features a great piece on our latest 'Making Diversity& Inclusion a Business Reality' report & event in partnership with @ennisandco. If you're yet to download your free copy, just visit https://t.co/ZPShVc8jDL https://t.co/Kw1qHZMqJB
Massive congrats @tompassant Only a select number of retailers who are truly excelling at customer service received a #ATHighlyRated award. A great achievement 👍 https://t.co/rr6h1fV4Q0
Was brilliant seeing you again guys, and thrilled for your success, it's hugely deserved! Enjoy celebrating with the rest of the team today 😉 https://t.co/x0cnooCqDY
Congratulations guys! https://t.co/EE6mCzKH55
Final drum roll!! And the winner is @Chorley_Group Massive well done, a brilliant achievement and hugely deserved #ATAwards https://t.co/lft4EUmfOR
Now for the final winner of the evening, Retailer of the Year Award over 100 stock! Our finalists are @cartime_uk Motorpoint and @Chorley_Group #ATAwards https://t.co/9C8TjtwGX4
Another drum roll please!! And the winner is…@AngusMacKinnonl Congratulations guys delighted for you #ATAwards https://t.co/QJURwZiu4W
Now for Retailer of the Year Award 50-100 stock. Our finalists are @AngusMacKinnonl, @RobinLuscombe and Haynes Ford #ATAwards https://t.co/BajxEiQmSQ
Drum roll please!! And the winner is @smallbone_cars 🥂Well done!! #ATAwards https://t.co/jmm0mfBB3e

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience