Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.
How we make the market simpler and more efficient
Consumers
From desire, to research, to decision - Auto Trader makes the consumer journey easier.
Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 453,000 used cars and 6,000 virtual new cars each month.
Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.
As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.
Trade
From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.
We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.
Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.
Powered by both our own and third-party data, we offer data intelligence solutions (i-Control and Retail Check) enabling retailers to buy the right stock, at the right price.
After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.
Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.
Manufacturers
From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.
Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.
We know that 75% of buyers consider new cars, so we added over 6,000 brand new car make/model variants on our marketplace. These new cars are unregistered and do not physically exist, and are called ‘virtual stock’. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.
We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.