We are continually adapting our onsite experience to meet the needs of both our consumers and customers. This is core to remaining the UK’s largest digital automotive marketplace for new and used cars.
The ecosystem we operate in
The automotive market is complex and often inefficient. There are multiple participants and unsurprisingly consumers can find the process of buying or selling a car overwhelming. Through Auto Trader products, services and partnerships, we aim to significantly improve the car buying experience, as well as leverage our existing relationships to improve further parts of the value chain.
Consumers
From desire, to research, to decision - Auto Trader makes the consumer journey easier.
Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 485,000 cars including 47,000 new cars each month.
Each advert features a good, great, fair, high, and low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer a finance search tool allowing consumers to search by monthly budget as well as free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.
We have recently launched Retailer Stores to create a digital forecourt experience on Auto Trader for retailers to showcase their business, brand and stock, giving car buyers confidence to buy from them.
We launched our Guaranteed Part-Exchange (‘GPX’) and Instant Offer products. GPX enables the consumer to get a guaranteed price for their part-exchange, while Instant Offer enables private sellers to sell their car at a guaranteed price.
Trade
From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.
We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.
Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.
Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.
After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.
We acquired AutoConvert, a finance, insurance and compliance software platform with an integrated customer relationship management system. AutoConvert is a core finance component in the digital car buying journey. We believe an online finance journey will help customers to increase finance penetration and also reduce processing costs through greater automation.
Every retailer customer receives monthly performance dashboard analytics and has access to a Market Insight tool to help them assess their performance, and free access to best practice events.
Manufacturers
From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.
Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our InSearch format allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we introduced video format advertising.
We have over 47,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.
We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.
