Who we are

What we do

With over 10 million transactions each year, the journey of buying or selling a car is often complex and inefficient. Auto Trader addresses this by driving efficiencies in the marketplace

Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.

How we make the market simpler and more efficient

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 453,000 used cars and 6,000 virtual new cars each month.

Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (i-Control and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.  

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.

We know that 75% of buyers consider new cars, so we added over 6,000 brand new car make/model variants on our marketplace. These new cars are unregistered and do not physically exist, and are called ‘virtual stock’. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

Chris Penny and Marc Thornborough are taking part in this year's Bangers4BEN, hoping to raise £100,000. If you'd like to donate to this amazing cause, then please visit: https://t.co/IqvEEW0WSa https://t.co/Wm1F6PJnEs
Want to hear how data can help you sell more cars, more quickly? Or hear the latest data best practice from the industry's best performing retailers? Then be sure to tune in for our 'behind the scenes' webinar at 12pm this Thursday: https://t.co/k4dKMvldzV https://t.co/TPL50tnkTf
Amazing achievement! Those genuine reviews only come from offering the very best customer experience so a huge congratulations to everyone at @smallbone_cars 🏆 https://t.co/eZBkIvnUuW
On the 25th Sept. we're launching the next edition of the Market Report, our biannual review of the industry. This time we're focusing on the future of ownership & the implications of the growing spectrum of access models. Check out previous editions here: https://t.co/6yFoc2JDtY https://t.co/vtvKcHiuLy
Our insight director, Nick King is at the @ON24 #WebinarWorld today sharing the AT story: how we've developed our webinar platform to engage & share best practice with more of our customers than ever before. Catch-up with all of our recent webinars here: https://t.co/cDQ9xRu2Uo https://t.co/0z4w6SMUeA
We're at the iconic @NewburyRacing today for our free AT Masterclass. We'll be sharing the latest market insight, as well as best practice guidance based on the strategies of the very best performing retailers. Look out for when we're next in your area: https://t.co/zraCdB1UUj https://t.co/DZ02Yq2CSc
According to the latest results from the Finance & Leasing Association used car finance grew 6% by volume &13% by value in July. Make sure you're making the most of more consumers looking to buy their next car monthly: https://t.co/QanUNJRB6v https://t.co/60vzlN5FU0
The results are in: a record August for new car registrations. According to the @SMMT, last month was up a huge 23.1%. What's more AFVs surged a record 88.7%. Does this reflect what you've seen on your forecourt? Find the full results here: https://t.co/AcAi5Hiiml https://t.co/678gJ15T8E
Tomorrow we'll find out just how much WLTP has affected the UK market in August. Will it top the 49% recorded in Spain or the 40% in France? Watch this space for @SMMT new car registrations https://t.co/Zb55ctgCPD
Our latest Retail Price Index reveals the average cost of a used car increased 7% in July, but also highlights a clear disparity in price growth between volume and premium brands. Read the full story here: https://t.co/dguPqcqHFa https://t.co/LFlb9a6lLq

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience