Who we are

What we do

There are over 10 million transactions each year and we are driving change in how consumers are shopping for these cars online. Auto Trader aims to drive further efficiencies in the market, benefitting consumers, retailers and manufacturers

Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.

How we make the market simpler and more efficient

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 461,000 cars including 30,000 new cars each month.

Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.  

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.

We know that 75% of buyers consider new cars, so we added over 30,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

Next week we'll be publishing the next (the eighth!) edition of our biannual Auto Trader Market Report. This time we're exploring the 'future of car retailing' and the exciting opportunities for retailers and manufacturers. Keep your eyes peeled for more details! https://t.co/AA1JR2bgE1
We loved this article by our friends at @ennisandco about the level of ageism that remains in the auto industry. Rejecting a candidate due to gender race or religion would be unthinkable; evidence suggests it's still common for age. Definitely worth a read https://t.co/tzSqie2yna
Thank you to everyone that joined us in #Edinburgh earlier this week. For those in the Exeter and southwest area, don't miss our next free AT Masterclass at @SandyParkExeter Register your free place here: https://t.co/6JuzGMJlhF https://t.co/VAkQW9dGOf
Following yesterday's talk by Nathan Coe, this morning our commercial director @IanJPlummer spoke to another full audience at this year's excellent #AutosBuzz conference. During his talk Ian discussed the need and value of greater transparency in the #automotive industry https://t.co/xMGGR7WqBl
This morning our CFO & CEO designate, Nathan Coe took to the stage at #AutosBuzz 2019 to discuss the evolution of auto marketplaces & the opportunity they present in the future of digital automotive retailing. https://t.co/sooGm6NxIi
The latest data from our Fastest Selling Index revealed the 2016 @SEATUK Alhambra (diesel auto) has retained its position as the UK's current fastest selling used car. With MPVs & 4x4s dominating is the school run influencing purchase decisions? Read more https://t.co/am3Fvn9PAe https://t.co/ozWuuvzHmE
We're excited to be speaking at #AutosBuzz 2019 - the first conference in the world dedicated to innovations in #automotive #advertising & #technology. We're looking forward to hearing about the latest trends impacting the industry & sharing our own unique experience & insight. https://t.co/XUTdFw7Q0i
We recently changed our sort order to make the search results more relevant to car buyers. Find out how you can benefit by catching up on our recent ‘Changes to search’ webinar - our most popular to date. Catch up now: https://t.co/BtAwaacVks https://t.co/J5g9ilh8dN
Congratulations to the team at @JCT600 for completing its @MitsubishiUK site at 99 Sticker Lane, Bradford. The new design looks fantastic! Read all about the new development here: https://t.co/oejAc1FnUl https://t.co/7ds3gxMcD6
If you're in the Edinburgh area, don't miss the opportunity to attend a free AT Masterclass on 17th September. We'll share the latest insights & best practice advice from the UK's most successful retailers. To secure your free place, just visit: https://t.co/Py7dN4YVzv https://t.co/HOjBJl1CP8

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience