Who we are

What we do

There are 10 million transactions each year and we are driving change in how consumers are shopping for these cars online. Auto Trader aims to drive further efficiencies in the market, benefitting consumers, retailers and manufacturers

We are continually adapting our onsite experience to meet the needs of both our consumers and customers. This is core to remaining the UK’s largest digital automotive marketplace for new and used cars.

Auto Trader ecosystem

The ecosystem we operate in

The automotive market is complex and often inefficient. There are multiple participants and unsurprisingly consumers can find the process of buying or selling a car overwhelming. Through Auto Trader products, services and partnerships, we aim to significantly improve the car buying experience, as well as leverage our existing relationships to improve further parts of the value chain.

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 485,000 cars including 47,000 new cars each month.

Each advert features a good, great, fair, high, and low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer a finance search tool allowing consumers to search by monthly budget as well as free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

We have recently launched Retailer Stores to create a digital forecourt experience on Auto Trader for retailers to showcase their business, brand and stock, giving car buyers confidence to buy from them.

We launched our Guaranteed Part-Exchange (‘GPX’) and Instant Offer products. GPX enables the consumer to get a guaranteed price for their part-exchange, while Instant Offer enables private sellers to sell their car at a guaranteed price.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

We acquired AutoConvert, a finance, insurance and compliance software platform with an integrated customer relationship management system. AutoConvert is a core finance component in the digital car buying journey. We believe an online finance journey will help customers to increase finance penetration and also reduce processing costs through greater automation.

Every retailer customer receives monthly performance dashboard analytics and has access to a Market Insight tool to help them assess their performance, and free access to best practice events.

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our InSearch format allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we introduced video format advertising.

We have over 47,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

The @MINIUK Hatch once again took the Most Fun to Drive award at the Auto Trader New Car Awards 2021, having previously won the award in 2019. Owners commented on the “go-kart feel and acceleration” and the fact that Minis “don’t take themselves too seriously”. https://t.co/uYVCddWicy
The @MINIUK Hatch once again took the Most Fun to Drive award at the Auto Trader New Car Awards 2021, having previously won the award in 2019. Owners commented on the “go-kart feel and acceleration” and the fact that Minis “don’t take themselves too seriously”. https://t.co/uYVCddWicy
What makes our future vehicle valuations different from all the other options out there? Find out from @nchking who explains exactly how our future vehicle valuations are calculated and what distinguishes them from other options. https://t.co/GDVYuInfUq
In our next webinar, we’ll be joined by our CEO, Nathan Coe who will be sharing our plans to help retailers to source stock more effectively and how we’re planning to help consumers sell their old cars conveniently. Register now 👉 https://t.co/GLdvSSPMXe https://t.co/kymKwy3NdQ
This week saw the highest level of new electric car advert views on Auto Trader since the 2030 ban on the sale of new petrol & diesel vehicles was announced, with almost 14% of all new car advert views being for an electric car last Thursday. Will we see this trend continue? https://t.co/sczaVjTeoV
It’s all hands on deck for this week’s tip of the week where @AndrewKorpela shares some best practises to help you keep your forecourt full and ensure the stock on your forecourt is presented in the best possible way. https://t.co/6Lsf00QIRM
In our next webinar, our CEO Nathan Coe joins us to answer the question “Are Auto Trader Buying Cars?” Register now and join us live to find out what he has to say along with all our latest market updates and insights 👉https://t.co/METGnTcqB8 https://t.co/UT1hMfHtqo
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
When it comes to city driving, the @renault_uk Captur came out top at the Auto Trader New Car Awards 2021, winning the Best Car for City Drivers award. https://t.co/FrHpVBTLvb

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience