About
Auto Trader is the UK’s largest automotive
platform, bringing together the biggest
and most engaged consumer audience
with the largest pool of vehicle sellers.
Fulfilling
our purpose
Driving change together. Responsibly. Our purpose defines us; we make it a priority to embed it at the heart of our business, our culture & values and the stakeholder decisions we make.
It underpins how we do business and runs through everything we do.
Today’s automotive market
Staying ahead in a competitive market requires
constant evolution, agility and tech-led innovation.
81.6 m
Cross platform visits
Monthly average visits spent
across all platforms in 2025
557 m
Cross platform minutes
Monthly average minutes spent
across all platforms in 2025
449 k
Live car stock
Average number
per month in 2025
Our strategy
in action
Bringing together our three strategic
priorities to deliver the best, data-driven
digital retailing experience for our
consumers, manufacturers and retailers.
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