Who we are

What we do

With over 10 million transactions each year, the journey of buying or selling a car is often complex and inefficient. Auto Trader addresses this by driving efficiencies in the marketplace

Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.

How we make the market simpler and more efficient

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 453,000 used cars and 6,000 virtual new cars each month.

Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (i-Control and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.  

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.

We know that 75% of buyers consider new cars, so we added over 6,000 brand new car make/model variants on our marketplace. These new cars are unregistered and do not physically exist, and are called ‘virtual stock’. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

According to the latest data on AT, searches for diesel have declined to an all-time low of 42%; a steady decline from 71% in Nov 2016. Petrol has increased from 26% to 50% of fuel related searches during the same period. Is the writing on the wall for the much maligned diesel? https://t.co/40JTJIswEA
In the UK over 100,000 brand new cars are hidden from buyers. We surveyed over 1,000 recent new car buyers & invited 5 of them to talk to us on camera to understand the key things they want when buying a brand new car. Find out how you can meet their needs https://t.co/Zsb9UUlb4i https://t.co/OvDRszubiC
With more than 80 new generation AFVs set to launch this year, including 30 plug-in EVs, 2019 looks to be a pivotal year for electric. Find out how you can prepare for this HUGE opportunity with our latest Market Report. Download your free copy here: https://t.co/VZntF4hxmH https://t.co/vuSuWQwr5D
Our franchise brand director @chrispenny222 is speaking at today's Automotive Fellowship International event. Chris is discussing whether new consumer behaviours require new metrics for success. https://t.co/4Iuei3PpGF
Huge congratulations to @Auto30Club for today's launch of a fantastic new website.Lots of articles & resources to help businesses create a more gender balanced workforce. We're very proud to support such a vital endeavour & what a day to launch it #IWD2019 https://t.co/hyjVNPMv2u https://t.co/hwkqtu8wAz
One not to be missed! Tune in here: https://t.co/zDnG2DL9v1 https://t.co/aqGIYkNlaR
20 mins before our special webinar to celebrate #InternationalWomensDay Join @TrustFordUK's @sharonashcroft, @ennisandco's Lynda Ennis & our own @ctsaprounis to hear advice on attracting & retaining the best talent to your business. Tune in here: https://t.co/zDnG2DL9v1 https://t.co/MYRDhjNQbO
Are you missing out on the benefits of a diverse & balanced workforce (better profits, culture & thinking)? Then don't miss tomorrow's webinar with @TrustFordUK & @ennisandco to celebrate #InternationalWomensDay.Hear how to retain & attract the best talent https://t.co/zDnG2DL9v1 https://t.co/luW9JE6vsu
It's very much our pleasure to support such a great organisation. We're looking forward to the event and the launch of the website, both of which will play a big role in bringing together our industry to share ideas and experiences https://t.co/hwkqtu8wAz
Don't miss Friday's #IWD2019 webinar with @TrustFordUK's HR director Sharon Ashcroft @ennisandco's founder Lynda Ennis & AT's head of culture Christos Tsaprounis to hear their expertise on attracting & retaining a diverse workforce. Tune in here https://t.co/zDnG2DL9v1 https://t.co/1xnHtdke5w

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience