Who we are

What we do

There are over 10 million transactions each year and we are driving change in how consumers are shopping for these cars online. Auto Trader aims to drive further efficiencies in the market, benefitting consumers, retailers and manufacturers

Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.

How we make the market simpler and more efficient

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 461,000 cars including 30,000 new cars each month.

Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.  

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.

We know that 75% of buyers consider new cars, so we added over 30,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

As #cardealers re-opened their showrooms on Monday we saw the highest day for new car leads since we launched the new car platform. To find out more about #advertising your #newcars with us, email brandnew@autotrader.co.uk https://t.co/ke5xKYmGME
That's it for this week's webinar. Thanks to our guest @mikejonesase for joining us once again and be sure to register for next week's webinar at https://t.co/NiN0Kwzkit https://t.co/9pwRYEnOJa
Question for @MarcThornboroug - How can I manage sales in the current scenario?
Now over to Q&A - first question around what happens if I include admin prices in the full advertised price?
Update on the self-employed scheme – applications for a second grant to open in August. Allows you to claim 70% of average monthly trading profits, capped at £6,570
Great summary from @ASE_Global on what government support is currently available https://t.co/dg4Ge6nVi7
Delighted to welcome @mikejonesase from @ASE_Global back to provide the latest update on the #furlough scheme and #selfemployed income support scheme
When it comes to where to source your stock - @MarcThornboroug highlights that @dealerauction1 is offering a free 3-month subscription for new customers (even if you've had a free trial before). Request a call back and one of our account managers will get in touch to help you!
We've once again dusted off @MarcThornboroug to talk about restocking your forecourt to ensure you are #RetailReady
Great advice from @stuart_trader - be sure to reorganise your back end to cope with the surge in leads. A missed call could be a missed sale!

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience