Who we are

What we do

There are 10 million transactions each year and we are driving change in how consumers are shopping for these cars online. Auto Trader aims to drive further efficiencies in the market, benefitting consumers, retailers and manufacturers

We are continually adapting our onsite experience to meet the needs of both our consumers and customers. This is core to remaining the UK’s largest digital automotive marketplace for new and used cars.

Auto Trader ecosystem

The ecosystem we operate in

The automotive market is complex and often inefficient. There are multiple participants and unsurprisingly consumers can find the process of buying or selling a car overwhelming. Through Auto Trader products, services and partnerships, we aim to significantly improve the car buying experience, as well as leverage our existing relationships to improve further parts of the value chain.

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 485,000 cars including 47,000 new cars each month.

Each advert features a good, great, fair, high, and low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer a finance search tool allowing consumers to search by monthly budget as well as free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

We have recently launched Retailer Stores to create a digital forecourt experience on Auto Trader for retailers to showcase their business, brand and stock, giving car buyers confidence to buy from them.

We launched our Guaranteed Part-Exchange (‘GPX’) and Instant Offer products. GPX enables the consumer to get a guaranteed price for their part-exchange, while Instant Offer enables private sellers to sell their car at a guaranteed price.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

We acquired AutoConvert, a finance, insurance and compliance software platform with an integrated customer relationship management system. AutoConvert is a core finance component in the digital car buying journey. We believe an online finance journey will help customers to increase finance penetration and also reduce processing costs through greater automation.

Every retailer customer receives monthly performance dashboard analytics and has access to a Market Insight tool to help them assess their performance, and free access to best practice events.

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our InSearch format allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we introduced video format advertising.

We have over 47,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

With panic buying of petrol and diesel gripping the nation, we've seen a spike in interest in electric vehicles with advert views and leads for new electric vehicles on our platform hitting record levels over the weekend. #fuelcrisis #fuelshortages #ElectricVehicles https://t.co/EOX4SEDGCD
This week we rolled out the final stage of our admin fees plan, including any admin fees in the total price of the vehicle. So it's only fitting that this week's tip of the week is all about admin fees and what you can do to ensure your pricing is as transparent as possible. https://t.co/KThAVdSAon
The 2015 @KiaUK Sorento has been revealed as the UK’s current fastest selling used car taking an average of just 17 days to sell right now. https://t.co/X3WTnoOQdE
The number of buyers considering buying their car online continues to grow, with our latest buyer survey indicating that 63% are now willing to buy a used car online when presented with a scenario. https://t.co/FTxnM4ccPO
We're working with the @RMI_NFDA and ICDP to understand how dealers have adopted more digital retailing practices and we need to hear from you! Take the survey now to get a free personalised benchmark report👉https://t.co/qjQqIdVWFt https://t.co/eUiwMtm8E6
As of today, admin fees will be included in the total advertised price of the vehicle on Auto Trader. https://t.co/zy5qYuzEqp
The popularity of electric vehicles on our marketplace continues to grow with almost 1 in 5 consumers looking for a new car on our marketplace now considering an electric car. https://t.co/o6fHAjgL1y
In our next Courageous Conversations webinars, we'll be will be discussing whether the automotive industry is a safe space for the LGBT+ community along @forduk, @UKVolkswagen and @stonewalluk. Register now to join the conversation 👉https://t.co/p3ID7BHI3O https://t.co/FvNNTIhCEm
The latest @SMMT figures show a drop in new car transactions of 22% in August. But despite this, @IanJPlummer believes there are still reasons to be confident and that there is now a huge opportunity for the used car market. https://t.co/M0YmHKH2VA
In our next webinar, we’ll be looking at how this month’s plate change is impacting the market. Are we seeing an influx of buyer’s part-exchanging for a brand-new car and will it ease pressure on stock in the market? Register now find out 👉https://t.co/Oi8hLyTaTg https://t.co/Jjx116svPd

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience