About
Auto Trader is the UK's biggest digital
automotive platform, bringing
together the largest and most engaged
consumer audience with the largest
pool of vehicle sellers.
Fulfilling
our purpose
Driving change together. Responsibly. Our purpose defines us; we make it a priority to embed it at the heart of our business, our culture & values and the stakeholder decisions we make.
It underpins how we do business and runs through everything we do.
Today’s automotive market
Staying ahead in a competitive market requires
constant evolution, agility and tech-led innovation.
77.5 m
Cross platform visits
Monthly average visits spent
across all platforms in 2024
553 m
Cross platform minutes
Monthly average minutes spent
across all platforms in 2024
445 k
Live car stock
Average number
per month in 2024
Our strategy
in action
Bringing together our three strategic
priorities to deliver the best, data-driven
digital retailing experience for our
consumers, manufacturers and retailers.
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