A trusted marketplace

A trusted
marketplace

Auto Trader aims to offer a marketplace
that is relevant, reliable and fair. We ensure
that advertisements shown are accurate
and genuine, which is important for both
our consumers and customers.

Retailer feedback

We actively seek retailer feedback in all aspects of
product and service development to ensure that we
continue to provide market-leading solutions and
support to our retailer partners. We also actively
monitor consumer sentiment across our various
products and channels, and our teams review
thousands of items of feedback a week.

Product research and testing

When we bring a product to market, we go through a
rigorous process of discovery to ensure solutions meet
the varied needs of both our retailer partners and
consumers. Retailers are involved at all stages of
product development, including beta testing prior to
scaling solutions.

Sentiment tracking

We survey retailers monthly to gather structured
feedback on our partnership relationship, satisfaction,
value for money, and brand sentiment.

Voice of the customer

We monitor feedback gathered by our Partnerships
community from retailers during inbound and outbound
calls each week. This helps us measure retailer sentiment
and respond promptly to market challenges they
might be facing.

Safety and security

Buying or selling a car should be a pleasant, hassle-free experience‚ and at Auto Trader we do everything we can to make sure that's the case.

Our handy hints and tips help ensure you stay safe online, whether you're buying or selling a car.

Find out more

Trust and transparency is integral to our marketplace - our dedicated security
teams helps ensure our customers and consumers know how to buy and sell
online with confidence.

As the UK's leading digital automotive marketplace, we recognise that buying
or selling a vehicle online can be complicated. Buying or selling a car should
be a pleasant and hassle-free experience, and should be transparent and fair.
At Auto Trader we do everything we can to make sure that's the case.

We have a dedicated customer security team, working seven days a week,
who monitor our site to identify adverts that are potentially fraudulent or
misleading in price or mileage. We also have an online Safety and Security
area on our platform which offers tips, checklists and advice to help car
buyers and car owners stay safe when buying and selling vehicles.

We continue to actively lead the Vehicle Safe Trading Advisory Group (‘VSTAG’),
an industry forum we founded in 2006. The forum brings together the UK’s leading
online automotive advertising companies, advisors from the Metropolitan Police,
Get Safe Online and Action Fraud to work together to reduce online vehicle crime
and help protect buyers and sellers of pre-owned vehicles from fraud.

Consumer sentiment

We maintain very positive feedback scores on Trustpilot
(4.7/5 from 99k reviews), iOS App Store (4.8/5 from 274.k reviews),
and Android Play Store (4.8/5 from 97.8k reviews).

TAG verification

We lead the Vehicle Safe Trading Advisory Group (‘VSTAG’), an industry forum we founded in 2006, that includes the UK’s top online automotive advertisers and advisors, the Metropolitan Police, Get Safe Online and Action Fraud. Together, we aim to reduce online vehicle crime and protect buyers and sellers of used vehicles from fraud.

Also in this section

Cyber security

As an online marketplace, a primary focus is on cyber security to maintain customer trust and support our shift to digital retailing.

Data protection

Data is at the heart of everything we do and data compliance and protection are crucial.

Compliance

To ensure that high standards are embedded across the business and form part of our culture, we have compliance frameworks in place, consisting of policies, processes, guidance and training focused on a number of core compliance topics.