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23 August 23 Company news

Auto Trader Has Been Awarded with the Prestigious Race Equality Matters Trailblazer Status


In recognition of their work to address racial inequality within the organisation

Auto Trader has been awarded with the Race Equality Matters Bronze Trailblazer Status, thanks to work carried out by the Ethnicity Network.

Bronze is the first stage in the Trailblazer series spotlighting organisations that are implementing impactful solutions to drive race equality. This is for organisations that have implemented REM solutions and/or have taken action on race inequality in other ways.

Designed to recognise organisations driving meaningful change in the race equality sphere, REM Trailblazer status has been determined by an independent panel of experts. All with lived experience of race inequality in the workplace. Trailblazer status is #MoreThanAnAward. The purpose is to:

  1. Identify what is making a meaningful impact
  2. Encourage those making an impact to keep the momentum going
  3. Inspire others to up their game
  4. Evidence an organisation’s commitment to #ActionNotJustWords to tackle race inequality



We are delighted that the work of the Ethnicity Network has been recognised by Race Equality Matters. Our focus in the application was on demonstrating the impact of the network, with a focus on our community building work here at Auto Trader. We still have work to do, and while it’s important we celebrate the achievements of the past year, we will continue to push forward with our incredibly important work. We will continue to strive for progress and make sure that we hold ourselves and others accountable.”

Sophie Penrose, Ethnicity Network Lead at Auto Trader


Race Equality Matters is a not-for-profit that aims to be the catalyst to move organisations and individuals from just talking, to taking meaningful action that has a real impact on tackling race inequality. Formed in response to 2020’s Black Lives Matter movement, mindful that for far too long progress in addressing race inequality has been too slow, if it is not addressed now, will it ever be?

Race Equality Matters co-creates concepts and solutions in collaboration with those with lived experience of race inequality and develops the tools and know-how for them to be implemented.

Through the Race Equality Matters network of thousands of changemakers, these co-created solutions reach organisations and millions of employees, from race networks, to allies to achieve the change we all want to see and feel.

Becoming a Trailblazer means the work Auto Trader has done has resulted in change and made an impact across the breadth of the entire organisation. A step that aims to successfully address racial inequality and become a more diverse, inclusive and equal organisation.

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