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25 August 23 Company news

Auto Trader receives ‘Role Model’ accreditation from Manchester Pride’s All Equals Charter


We are delighted to announce that Auto Trader has received the prestigious ‘Role Model’ accreditation from Manchester Pride’s All Equals Charter.

All Equals Charter Logo


The All Equals Charter is a programme championed by Manchester Pride to ensure businesses and organisations understand, recognise, and challenge any form of discrimination in the workplace. By becoming a part of this progressive movement, organisations commit to creating a diverse, inclusive, and equal workplace. The Charter offers four levels of accreditation: Entry Level, Foundation, Good Practice, and Role Model.

Role Model accreditation is the highest honour within the All Equals Charter, awarded to organisations that exhibit LGBTQ+ inclusion practices far beyond the standard best practice approaches. Role Models are expected to offer exceptional LGBTQ+ internal inclusion practices and explicitly support the liberation of intersectional LGBTQ+ communities beyond their organisation’s walls.


Role Model accreditations are not awarded lightly, and a great deal of care and attention was paid to Auto Trader’s practices to really ensure they met this incredibly high standard. But there was no denying the significant value of their LGBTQ+ inclusion work. I am so deeply impressed by the work they are doing across their sector and with their partners to improve LGBTQ+ inclusion, especially their work addressing and resolving the systemic barriers for trans and non-binary people. They have created and delivered some hugely valuable resources and services for the automotive industry that I have no doubt will create widespread and lasting change for LGBTQ+ people."

Dr. Christopher Owen, Manchester Pride’s Inclusivity Manager

"Finally, their internal recruitment and progression strategies are really incredible, creating specific pathways to support the career development and leadership of marginalised employees. Auto Trader are doing the work to not only platform and celebrate LGBTQ+ people, but to intentionally create a world where everyone is free to live and love without prejudice.” Dr Christopher continued.



We are extremely pleased to receive this accreditation. Having been involved in the All Equals Charter from its early days, it’s rewarding to witness its progress and AutoTrader’s recognition as a Role Model.”

Christos Tsaprounis, Auto Trader People and Culture Director


This fantastic accreditation recognises the hard work of people across our organisation over more than five years. Since the charter is holistic, looking at inclusion across intersectional identities, we couldn’t have been awarded this level of achievement without the important work of other employee resource groups. We want to thank everyone who has worked at Auto Trader to build inclusion, particularly our network facilitators.”

Auto Trader LGBT+ Network leads Louisa Brown and Mark Crossfield


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